InitLive

NOVEMBER 11, 2021

One of the most important aspects of your festival planning process is creating your marketing approach. Without a strong marketing plan , you may not be able to get enough people to attend your festival. In this guide, we’ll review top strategies for creating an effective festival marketing strategy. Conduct audience research.

Marketing 101

Marketing Social Media 2021 Management 101

Attendease

MARCH 10, 2022

It’s important to keep the tone and positioning consistent with other brand communications, so the process often begins by examining the same marketing channels that are already familiar to your audience. Track Your Marketing Efforts. Event websites continue to be an extremely powerful marketing tool for promoting your upcoming events.

Speakers 387

Speakers Events Marketing Education 387

Attendease

MARCH 10, 2022

It’s important to keep the tone and positioning consistent with other brand communications, so the process often begins by examining the same marketing channels that are already familiar to your audience. Track Your Marketing Efforts. Event websites continue to be an extremely powerful marketing tool for promoting your upcoming events.

Speakers 341

Speakers Events Marketing Education 341

Eventmobi

JUNE 26, 2023

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Did you know that the 2021 Association Trends Study shows that 9% of members studied lapsed because they simply forgot to renew? The solution? Foster a sense of community.

Social Media 195

Social Media Event Apps Education Conference 195

Eventmobi

MAY 18, 2020

Evaluating Marketing: Revised marketing materials for key venues and solidifying relationships New templates for invoicing, budgeting, letterhead, and client proposals Updating website with event photos What marketing has worked and what has not? I have been doing a review of where we are and how we want to move forward.

Entertainment 397

Entertainment Hotels Venues Retail 397

Nunify

OCTOBER 11, 2022

This article will discuss the best timings to send your promotional webinar and how to create a targeted email sequence to get the most out of your webinar email marketing efforts. Webinar promotion email is the first and most important step of your webinar marketing funnel. Table of contents. Catchy Webinar email subject lines.

Marketing 52

Marketing Speakers 2022 Social Media 52

Event Industry News

FEBRUARY 24, 2022

We decided to try out FFAIR, not least because of the trust we had in FFAIR CEO and chief product officer Adam Jones, who we’d worked with when he ran Showplans and led Freeman’s digital division in EMEA. “We At the end of the show we realised that we hadn’t had many questions from exhibitors compared to previous years.

Event Tech 57

Event Tech Tech 2021 Insurance 57

Nunify

SEPTEMBER 28, 2022

Digital marketing has evolved quickly. With more and more noise, marketers are having to rethink how to stand out and engage. As per BrightTalk , In 2021 webinars (81%) is the preferred content format by professionals, followed by online courses and virtual events. If you don’t reach out to them, they will not come.

Marketing 52

Marketing 2022 Social Media Speakers 52

Prestige Events Magazine

OCTOBER 13, 2021

The quantitative research was carried out between August and September 2021 amongst AOK Events’ corporate clients and compared decision makers’ budgets, objectives, and methodologies pre and post pandemic. The question of what corporates are doing for Christmas remains a hot topic. Client and external events.

2022 96

2022 Sponsorships 2021 Hospitality 96

Conferences that Work

JANUARY 15, 2024

Meta built a database of over a billion user face scans before deleting it in 2021. In this post, I’ll explain why I’m concerned. An introduction to facial analysis and facial recognition You might be wondering what facial analysis is, and how it differs from facial recognition. They have been available since the 1960s.

2023 348

2023 2022 Technology Events 348

PCMA Convene

NOVEMBER 14, 2022

She reached out to Jack Owens, International Association Conferences at Fáilte Ireland, and a 20 in Their Twenties class of 2021 member, “because he did a conversation starter at last year’s Convening EMEA on mental health,” Bennett said. And she invited Magdalina Atanassova, a sustainability advocate, to present. “I They had to listen.

Sustainability 98

Sustainability 2015 2023 2022 98

Bizzabo

MAY 26, 2021

For these examples, we’ve pulled together some of our own email marketing that we used for our recent virtual event, Reimagine Experience. It's THE event for thousands of marketing and event professionals to get inspired and reimagine the attendee experience. These templates will help engage your attendees at every step.

2021 95

2021 Events Speakers Marketing 95

Eventtia

SEPTEMBER 27, 2023

As Statista highlights, “In 2021, mobile users in the United States sent roughly 2 trillion SMS or MMS messages.” Retail companies must use SMS responsibly and thoughtfully to balance challenges and benefits to maintain trust and positive customer relationships. The code could be used for purchases during the event or later.

Retail 118

Retail Food and Beverage Management Events 118

zkipster

JANUARY 26, 2023

We asked colleagues, clients and fellow event professionals this question as we plan for the year ahead. In 2021 we saw a move from hybrid back to in-person events; then in 2022 the trend was for standing cocktail events with a mix of indoor and outdoor spaces to help keep guests moving. What will 2023 hold for the event industry?

2023 62

2023 2022 Fashion Sustainability 62

Management Events

MAY 11, 2022

Merav Ozair answers pressing questions on the NFT phenomenon, how it differs from traditional systems, looking beyond the hype and more in the ME Business Buzz Outlook session, The NFT Phenomenon: Are You On or Off The Bandwagon? billion by 2026 according to the Global Non-fungible Token Market Report 2022. billion to USD $21.33

Contracts 98

Contracts 2026 2022 2021 98

Nunify

AUGUST 9, 2021

2020 and 2021 have redefined working, education, interaction and business in more ways than one. In this Article. The age of webinars What is a live webinar? Pros of hosting a live webinar Challenges of hosting a live webinar What is a pre-recorded webinar? Conclusion, what should you choose for your needs? Our pick of the lot for today?

B2C 98

B2C B2B Retail Social Media 98

Social Tables

FEBRUARY 3, 2021

The clear “call now” button may feel pushy, but keep in mind that a visitor arriving from an ad or search may be ready to get in touch right away with their questions. There are plenty of individuals and companies in your area that know the lay of the land and can plan a great event.

Event Planning 173

Event Planning Hospitality Corporate Events Events 173

Bizzabo

APRIL 23, 2021

Here's how event professionals are approaching hybrid event budgeting in 2021. As we begin to see event organizers strategizing hybrid events, there are many questions about what they might look like and what new line items to expect. The unknowns around hybrid events can make budgeting feel like a challenge. Health and Safety.

Contracts 102

Contracts Hotels Tech 2021 102

Management Events

FEBRUARY 26, 2023

It’s a language learning model, an AI software that looks for patterns and clues on how to answer a question by looking at millions of statements that are related to the question. To paraphrase Kevin Kelly, “ humans are for questions, machines are for answers.” Gerd Leonhard is a renowned futurist and thought leader.

Social Media 52

Social Media 2030 Airlines Technology 52

Eventscase Blog

NOVEMBER 9, 2022

The contract renewals we have closed in recent weeks are a testament of our clients’ trust in our team. million round, which allowed the company to invest in product improvements and win the Eventex award for the best solution for virtual events in 2021. You will also have the opportunity to raise questions and make suggestions.

2022 52

2022 Negotiating Social Media Tech 52

QC Event School

MARCH 26, 2021

There’s a lot of opportunity within this market. Managing and marketing virtual events is a task for a professional… and that professional is YOU! On average, virtual events can take 3-6 weeks to fully coordinate and market. Virtual events are a great way to keep everyone connected – anytime, anywhere.

Consulting 93

Consulting Events Trade Shows Event Planning 93

PCMA Convene

JUNE 2, 2021

In March, when PCMA’s Northern California chapter hosted a webinar about hybrid events, the most-asked question, said programs committee member Velia Amarasingham, was, “How do we engage both virtual and in-person guests simultaneously? Humor and narrative through lines are a good way to keep people on the edge of their seats.”.

Hotels 105

Hotels Entertainment Travel Conference 105

Eventtia

JULY 8, 2022

Event marketing is part of most corporate growth playbooks. In 2021, companies spent almost 9% of their marketing budget on events. If a corporation allocates $5,000,000 annually to fuel its marketing strategy, $450,000 will be dedicated to running events. It’s less common, though, to define OKRs for events.

Corporate Events 62

Corporate Events Marketing Events 2021 62

StraussCA

JUNE 17, 2021

Circumstances can change quickly, certainly during the current economic state of the market, so these decisions can seem daunting. However, whether it’s 2021 or post-pandemic, investing decisions should be based on the same facts. The answer to this question can certainly be interpreted several ways and requires some careful thought.

Financial 52

Financial Negotiating Banking 2021 52

Management Events

JANUARY 15, 2023

Of course, the pandemic in 2020 accelerated their efforts which led to the initiative being officially launched in February 2021. To ensure that the program runs as smoothly as possible, Anna and her team spent plenty of time before launch to consider every possible question and constraint that might come up. The short answer is yes.

2021 40

2021 Management 2019 2020 40

The MICE

MARCH 10, 2022

Attendees spent about an hour exploring, asking questions and having any issues addressed. They asked their attendees to view it at their leisure with the option of submitting their questions at any time. Speakers remained available to answer any question within a 24 hour period. How to navigate virtual and hybrid events.

Education 52

Education 2021 2020 Speakers 52

Conferences that Work

DECEMBER 12, 2022

Since Elon Musk’s purchase of Twitter on October 27, 2022 , its status as a stable social media platform seems to be rapidly imploding. Reportedly, Twitter has restored thousands of accounts that were previously banned by the company’s own moderation teams , and half of Twitter’s top advertisers have left the platform.

Social Media 296

Social Media Advertising 2022 2017 296

Endless Events

SEPTEMBER 22, 2021

’ As long as you have trusted partners on your side, you have nothing to be afraid of. Before we go into the nitty-gritty of event timelines, let’s revisit the most fundamental question: why do you need an event timeline in the first place? What if we all have to pivot to virtual again ?’ Let’s get planning!

Speakers 133

Speakers Venues Events Event Planning 133

Event Industry News

JANUARY 4, 2021

Here we profile some of the best apps to take your 2021 events to the next level…. Find out if Cadence is the right fit for you by answering these simple questions. If you answered “YES” to any of these questions, then Cadence is the all-in-one event experience platform that might just be for you. Want to see Cadence in action?

Trade Shows 133

Trade Shows Sponsorships Event Apps Consulting 133

Event Industry News

APRIL 28, 2021

A survey recently conducted by Markletic, with 3851 B2B companies, shows that most organisations allocated around 20% of their marketing budget to their virtual events portfolio in 2021. How to make your content shine – in person and on screen and extend the reach beyond the traditional start/stop marks. Click here to read more.

Event Apps 57

Event Apps Social Media 2021 Events 57

GEVME

JANUARY 21, 2021

Of course, you can also market your event all year long and on different platforms. This enables you to create and recreate marketing strategies if they fail, and also use time-specific opportunities on the way to reach more people. . One such concept is Hybrid Events. Hybrid Events and Your Total Event Strategy.

2020 156

2020 Events Entertainment Event Management 156

GEVME

JANUARY 21, 2021

Of course, you can also market your event all year long and on different platforms. This enables you to create and recreate marketing strategies if they fail, and also use time-specific opportunities on the way to reach more people. . One such concept is Hybrid Events. Hybrid Events and Your Total Event Strategy.

2020 156

2020 Events Entertainment Event Management 156

GEVME

JANUARY 21, 2021

Of course, you can also market your event all year long and on different platforms. This enables you to create and recreate marketing strategies if they fail, and also use time-specific opportunities on the way to reach more people. . One such concept is Hybrid Events. Hybrid Events and Your Total Event Strategy.

2020 156

2020 Event Management Events Management 156

PCMA Convene

FEBRUARY 5, 2021

It was an optimistic prediction that attendance at face-to-face events, based on trendlines he has observed, will exceed 2019 levels in late 2021 — he has since moved that needle to mid-2022, with the rise of several COVID-19 variants that pose a fresh health threat. Hope is not a strategy. What I see is nothing less than spectacular.

Travel 111

Travel 2022 2021 Conference 111

Hubilo Blog

MARCH 16, 2021

This question is what you as an organizer should answer when promoting your conference. Here are some of the best ways to ensure that people attend your virtual conference, as part of your content marketing strategy: 1. It also shows the trust these brands have in the event. “Why should I join your virtual event?”. sk, Poland.

Conference 52

Conference Speakers Marketing Fashion 52

Bizzabo

APRIL 2, 2020

Nani Shaffer, Senior Director of Demand Generation and Marketing Operations at Demandbase. Last week, we spoke with event leaders at Demandbase, Lattice, and Outreach to discuss one of the largest crises facing the event industry to date. Here are our top 6 takeaways to help you successfully lead during an event crisis. Prioritize health.

Events 73

Events Marketing 2021 Travel 73

Bizzabo

NOVEMBER 23, 2020

Everything you need to know about hosting high-quality virtual events in 2020 and 2021. In order to slay the virtual event game, organizers will need to have a thorough understanding of virtual events, including common formats and event types, successful event examples, and how other event marketers are thinking about virtual events.

2020 62

2020 Sponsorships Speakers Events 62