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2021 Virtual-Conference Big Ideas

Velvet Chainsaw

In 2020, attendees, sponsors, and exhibitors were more forgiving of our virtual conferences than they will be in 2021. So the big question to ponder for 2021 and beyond is: Will those — especially global and non-members — who’ve attended virtual events this year return? What big changes are you planning to make in 2021?

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2021 Event Tech Investments and Acquisitions Review

EventMB

Event tech investment records tumbled in 2021, with major players making moves while riding high from massive valuations. As the year went on, mergers and acquisitions started to consolidate the market, something we expect to see more of in 2022. While the event industry got a whiff of normality in 2021, with many parts of […].

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State of the Event Industry Report: Q1 2021

EventMB

In our efforts to keep track of the state of the event industry, we surveyed EventMB readers in February/March 2021 on a number of different questions related to their experience and how they see the industry developing. The post State of the Event Industry Report: Q1 2021 by EventMB Studio Team appeared first on [link].

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Introducing the 2021 Event Planning Playbook

Event Farm

So we set out to compile all the knowledge we’ve gathered so far this year to create the 2021 Event Planning Playbook and provide the answers you seek to give your traditional playbook a massive upgrade. Ryan suggested using your event safety plan and protocol as a marketing tactic—a differentiator for your events.

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A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. October 13th, 2021 at 11:00 am PDT, 2:00 pm EDT, 7:00 pm BST The question is - how do you capture all this?

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Road to Recovery: The 2021 Guide to Digital Marketing for Hotels and Venues

Skift

Skift Take: As hospitality and event professionals adjust to the new group business and meetings landscape — likely to consist of a mix of in-person, virtual, and hybrid events — getting digital marketing right is key to standing out to potential planners and buyers. Read the Complete Story On Skift.

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2021 Sponsorship Marketing Awards (SMAs)

Canadian Special Events

The Sponsorship Marketing Council Canada (SMCC) was created in 2004 to drive advancements in the fi eld of sponsorship marketing. Its mission is to help brand marketers, agency partners and sponsorship properties unleash the power of sponsorship marketing through education, collaboration and access to best practices in the.

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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

November 16th, 2021 at 11:00 am PST, 2:00 pm EST, 7:00 pm GMT Common mistakes brands encounter with local search and how to fix those. Four strategies to improve your local visibility for your business today. How companies have seen success by prioritizing their online reputation.

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Who’s Your Customer? How Understanding Your Customer Improves Brand Experience and Loyalty

Speaker: Hope Neiman, Chief Marketing Officer of Tillster

Join Hope Neiman, Chief Marketing Officer of Tillster, to learn how restaurants can create customized and seamless brand experiences that consumers desire. July 8, 2021 at 11:00 am PDT, 2:00 pm EDT, 7:00 pm BST In this webinar, you will learn: How digital ordering platforms can enhance customer brand experience.

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How to Avoid the Pain and Cost of PCI Compliance While Optimizing Payments

Speaker: P. Andrew Sjogren, Sr. Product Marketing Manager at Very Good Security, Matt Doka, Co-Founder and CTO of Fivestars, and Steve Andrews, President & CEO of the Western Bankers Association 

In this webinar, we have a great set of panelists who will take you through how Zero Data strategies can be used as part of a well-rounded compliance and security approach, and get you to market much sooner by also allowing for payment optimization. August 18, 2021 at 11:00 am PDT, 2:00 pm EDT, 7:00 pm BST