Expo Pass

JUNE 1, 2021

Hybrid and in-person events are officially on the books, and we have to say it’s making things feel a little more normal these days. The only problem is marketing in-person events in 2021 is a whole different story. Here are our top tips for marketing your hybrid or in-person event in 2021 and beyond.

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SmartMeetings

AUGUST 31, 2020

There’s no question that the world of events has been dramatically changed because of the COVID-19 pandemic and ongoing concerns about large groups of in-person gatherings. More : How to Create a COVID-era Event Marketing Plan. Hybrid events will need to have much more robust online content and experiences than ever before.

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Event Marketer

JULY 27, 2021

Corona took a direct approach to its 2021 Indiana Pacers sponsorship with elaborate mobile locker room fan activations. Now, as vaccines continue to roll out and stadiums, arenas and ballparks gradually return to full capacity, brands are looking ahead to what sports sponsorships will look like in a post-pandemic world.

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Sponsorships Sports Food and Beverage 2021 139

GEVME

JANUARY 4, 2022

In the last two years, people have gotten comfortable with the idea of attending a virtual event from home. Flipping the coin, do attendees see the value of paying for an online event? However, are people ready to invest in an online event when they are feeling they are not getting the same experience as in person?

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Velvet Chainsaw

SEPTEMBER 22, 2020

Learn about what worked, what they would have changed, and how they plan to approach their 2021 event. The strategy behind not offering a virtual expo, but leveraging sponsorships for virtual engagement that can be extended to year-round. Exhibitors? Not this time around. EDT, for an interactive webinar. Cost: FREE.

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Event Marketer

APRIL 10, 2023

It expanded by nearly 40 percent between 2019 and 2021 and now boasts 4.8 Consumers’ interest in the sport is booming—and that translates to big-time sponsorship opportunities for brands who take the time to understand who the fans are and how to speak to them authentically. But it’s a four-day event.”

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Event Marketer

FEBRUARY 14, 2022

After the Sundance Film Festival took an all-digital format in 2021, 12-year sponsor Acura approached this year’s festival with a hybrid strategy aimed at reaching new audiences online while reviving its programming on the ground in Park City, UT. Then the Omicron variant came knocking, and Sundance, this year Jan.

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Event Marketer

APRIL 10, 2023

Fortunately, brands are offering women’s sports an assist through purpose-led sponsorship programs that, at their core, are about driving awareness of the leagues and the players more than the company’s latest offerings. It’s not just the right thing to do, “it’s good business,” says Alison Giordano, svp-global sponsorships at Mastercard.

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Sports Sponsorships 2023 Social Media 76

Bizzabo

JUNE 11, 2021

Event sponsorships are a vital part to any event marketing campaign, but one of the hardest parts of securing the right event sponsors is knowing where to look. How do you find sponsors for an event? So: how to get sponsors for an event? How to Get Sponsors for an Event: Our 9 Step Guide.

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Event Age by Swapcard

MARCH 18, 2021

First Impressions At Your Event Virtual Networking & Engagement Ideas Immersive Virtual Experience Ideas Virtual Exhibitor & Sponsor Ideas. The majority of these ideas were implemented at Swapcard’s virtual event, E volve 2.0 , back in February where 10,000 event professionals gathered to learn, share and engage.

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Event Ideas 2021 Social Media Speakers 148

Event Marketer

SEPTEMBER 6, 2021

Fans and brands have made a triumphant return to the 2021 US Open Tennis Championships after spectators were banned from last year’s event due to COVID. Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open. The big draw for 2021 were the first-ever American Express Courts at Pier 76 in New York City.

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Event Leadership Institute

APRIL 15, 2021

Key Takeaways: Sponsorship models need to look completely different for virtual events. Consider smaller, more frequent events, or even a subscription model, to engage screen-fatigued attendees. If 2020 was a black diamond, 2021 is a double black diamond,” said Nico van Praag, senior vice president at Freeman Company.

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Nunify

DECEMBER 10, 2022

Organizing an event can be challenging as you need adequate funds to get all the logistics in order. But there is a solution — Event sponsorships. Sponsors fund your events, offer in-kind benefits such as food, prizes, and host activities to engage your audience. What is event sponsorship? Table of contents.

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Socio Events

JUNE 22, 2021

The pandemic changed business as we knew it and forced event managers to pivot their in-person gatherings to virtual venues—or else forgo events for the foreseeable future. As municipalities shut down, event managers struggled to reimagine their in-person events as digital experiences. What is a Virtual Event?

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Event Marketer

DECEMBER 27, 2021

Picture last year at this time: the ambiguity around the rollout of the vaccine, the experiential programs easing into singular markets, the longing for personal connection beyond a Zoom call. Indeed, as we rang in 2021, uncertainty loomed. How Salesforce is Embracing Safety, Tech to Elevate its Dreamforce Event.

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SpotMe Blog

JULY 25, 2021

With the world heading back to some sense of normalcy, many companies are anxious to include in-person components to their virtual events again, and vice versa, to create a hybrid event experience. Read on to learn more about hybrid events, examples to get you inspired, and tips to help you transition from virtual to hybrid. .

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Event Marketer

OCTOBER 18, 2021

More Music Festival Strategies: Lollapalooza 2021: Good Vibes and Music Lovers Kick Off an In-person Festival Season. The post How 12 Brands Engaged Festivalgoers at the 2021 Governors Ball appeared first on Event Marketer. Bonnaroo 2019: Five Brand Experiences That Caught Our Eye at The Farm.

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Event Age by Swapcard

MARCH 18, 2021

First Impressions At Your Event Virtual Networking & Engagement Ideas Immersive Virtual Experience Ideas Virtual Exhibitor & Sponsor Ideas. The majority of these ideas were implemented at Swapcard’s virtual event , E volve 2.0 , back in February where 10,000 event professionals gathered to learn, share and engage.

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Event Ideas 2021 Social Media Speakers 148

Event Marketer

JANUARY 12, 2022

Founded in 2018, Visible was in year two of a marketing trajectory designed to explain its unique offering when the pandemic hit. Cheeky and friendly with its marketing, the challenger brand had been diligently gaining national brand awareness with an experiential strategy designed to take the competition by the horns. .

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ePly

AUGUST 30, 2021

With so few hours in the day, it’s been impossible to attend all the webinars you may have wanted to, so that’s why we gathered together some of our best webinars of 2021. experience in this webinar. – Understanding and satisfying each audience’s unique needs and challenges when participating in your hybrid event. Programming ?–

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Socio Events

JUNE 7, 2021

The Future of Events is a Hybrid Model. Event organizers quickly pivoted to virtual events in 2020. The hybrid event space provides endless opportunities for event professionals to expand their reach and drive even more connections between attendees, sponsors, and exhibitors. What is a Hybrid Event?

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Nunify

AUGUST 3, 2021

It has become the primary channel for marketing, communication, sales, and support. But one key activity didn’t fall into this bucket – Events. Virtual’ events had a futuristic overtone to it, until now. In today’s world we all have attended webinars and events from the comfort of our homes, not many have hosted one.

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Nunify

JUNE 7, 2021

The year 2020 saw an unprecedented change in the way events were held. All pre-planned events had to either be pushed ahead indefinitely, or canceled. Many organizations, businesses, and content creators shifted their events to online platforms where they could take place virtually. Let’s understand hybrid events in detail.

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2021 Event Apps Sponsorships Marketing 98

InGo

JANUARY 4, 2021

For event marketers, years’ worth of digital transformation took place last year within just a few months, ushering in a new era of change and challenge. The sudden explosion of virtual events has also increased competition for your audience and there is a real risk of losing them – and your market share.

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Eventmobi

FEBRUARY 3, 2021

After a year of adapting to virtual-only formats, many within the events industry are eagerly predicting that 2021 will be the year of hybrid events. While hybrid events may seem like more familiar territory than strictly virtual formats, it is still too early to fall back on old models. Planning Hybrid Events in 2021.

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Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. And there are more evolutions like this taking place at schools across the country.

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Bizzabo

JANUARY 22, 2021

2020 forever changed the way we plan events. However, a few things are for sure; virtual events are here to stay, and the future is hybrid. We’ve identified 26 emerging event trends that will propel our industry forward into the new hybrid events era. Event Trend: The Rise of Hybrid Events. Source: IACC.

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SpotMe Blog

MAY 25, 2021

By now a growing portion of your virtual audience is more interested and willing to attend some version of in-person events again. But there’s still a large share of your virtual audience that appreciates the flexibility and ease of attending online events. By adding a higher-production quality to your hybrid events. .

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Hubilo Blog

APRIL 20, 2021

In fact, business owners began launching different online meetings and events within their companies, to track the progress of the work done. In this guide, you will get familiar with 15 marketing strategies that will help you promote your virtual conference in 2021. But how to find out who would be interested in your event?

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Bizzabo

DECEMBER 15, 2020

Welcome to your guide for virtual conferences in 2021. As a result of the Coronavirus Pandemic in 2020, many event professionals found themselves in a place they never imagined. Event professionals pivoted learning about virtual events and safety. It was an incredibly hard time but the events industry is resilient.

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Socio Events

SEPTEMBER 1, 2022

Picture this: you’ve spent the last six to twelve months organizing an event, coordinating logistics, and scheduling your content. A situation like this is a doomsday scenario for an event planner. However, it’s one that can be avoided if you have a well-defined event marketing strategy on your side. The good news?

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Canadian Special Events

JUNE 3, 2022

Congratulations to the nominees for the 25th Annual Canadian Event Awards. 2022 Canadian Event Awards Finalists. Best Event Design/De?cor Events, Calgary, AB, for Aysha & Drew’s Wedding. Events, Calgary, AB, for Aysha & Drew’s Wedding. R5 Event Design Inc., Best Event Design/De?cor

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Nunify

APRIL 14, 2021

Long before Mike Tyson made this quote mainstream, event professionals like us have been living it everyday – If everything went according to plan at our events, then it would be an easy business. Instead the event industry’s resilience to punches transformed the way we run events. What is a hybrid event?

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Eventtia

SEPTEMBER 2, 2022

Many organizations have been embracing events as an effective way to market their business and products/services. However, why let the opportunity of generating revenue from these events go to waste if we can do it while still effectively promoting our brand, product, service, or community? Paid or Free Event?

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Event Marketer

APRIL 4, 2022

When you’re at these events, all you really want to do is swing a golf club, so we wanted to find a way to bring that experience to a golf course,” says Taylor Berry, vp-brand marketing at Tito’s. Consumers at the event enjoyed a putting green, “Golden Tee Golf” retro arcade game and various photo opportunities.

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Event Marketer

JULY 5, 2021

Following a year marked by constant chaos and disruption, the experiential marketing industry came back strong in 2021. We’re talking, of course, about the 19th annual Experiential Marketing Summit. Stay tuned for part three of EMS 2021, taking place live and in living color at Chicago’s McCormick Place, Oct. EMS SPRING.

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Event Marketer

SEPTEMBER 27, 2021

For Grey Goose, the cocktail serves as an anchor for sponsorship activations and hospitality experiences each year at the Billie Jean King National Tennis Center. To find out more about the evolution of Grey Goose’s US Open sponsorship strategy, we tapped Aleco Azqueta, vp-marketing at Grey Goose, North America, for his insights.

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