Event Marketer

NOVEMBER 8, 2021

“As we have all adapted and have learned to connect in new ways during these unique times, there are definitely advantages to the virtual format,” says Kate Biancamano, director-events and experiential marketing at Sephora. “It Well played, Sephora—attendee attrition at virtual events is very real. “In

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Event Birdie

JANUARY 26, 2021

Even with the possibility of a vaccine in the coming months, predicting how the events industry will forge forward in 2021 is a tricky task. Despite that uncertainty I still hold a lot of hope and optimism for the events market in 2021. Did you hear there’s an abundance of lobster on the market?

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Bizzabo

JULY 20, 2021

Along with our partners at Cramer, we produced an immersive event all about hybrid to cut through the noise and get down to business so event planners can confidently strategize for the hybrid era. Here’s what you need to know about how the world’s top brands are approaching their own hybrid event strategies in 2021 and 2022.

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Event Industry News

DECEMBER 22, 2022

At the end of 2021, we set the goal of becoming net-zero from 2022 onward. This journey of decarbonizing our company expanded into our new company vision – “decarbonizing the event industry” based on our mutual belief that we can change the world by taking action. We are proud that our efforts have been recognized […].

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MeetingsNet

FEBRUARY 21, 2023

Founded in 2021 in the midst of the pandemic, ECA is aiming to secure the full return of international attendees at U.S. events, a strong future workforce, and a more sustainable industry. We know that if we expect our industry to transform, we need to lead that transformation, and ECA provides a critical platform to do so.”

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Endless Events

NOVEMBER 15, 2022

It’s also a sign of a returned confidence in event planning. Of course, our event marketing budgets will need to be higher in 2023 than in 2021 or 2020. After all, most events were virtual and demanded lower budgets. Event Technology: A Worthy Investment. Higher Food and Beverage Costs.

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Event Marketer

DECEMBER 27, 2021

And it can’t just be about optics—the young consumers driving cause marketing’s modern evolution are particularly adept at seeing through flowery language and empty promises. . Enter: the cause marketing activations and events implemented in 2021, which included an array of stunts and adventurous calls to action.

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Event Marketer

JANUARY 24, 2022

Sustainable containers that maintain food temperature and quality during travel are among 2022 trends. What’s cooking at the best events this year? What was in 2021 an “off-premise” and “meal-kit” focus is this year centered around sustainability and health and immunity-boosting foods.

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Event Industry News

AUGUST 23, 2021

Adam Parry , Co-Founder of Event Tech Live, shares the stage with other event technology experts to discuss the future role of virtual and hybrid events and how the rapidly emerging technologies can improve the engagement and value of live events. 10:30am – BIG EVENTS, SMALL FOOTPRINTS.

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Event Industry News

SEPTEMBER 29, 2021

Hundreds of international and UK destinations, hotels, venues and event suppliers will be present while more than 40 hours of education can be accessed during the show, which continues on 1 October, both live at ExCeL, London and virtually on the Swapcard platform. Spotlighting sustainability. Education, education, education.

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GEVME

FEBRUARY 18, 2022

Be it a graduation ceremony, career fair, exhibitions or a business conference, over the past two years, event planners have been switching from traditional physical venues to virtual venues. That said, are virtual events here to say? Organise events that awe. The answer is yes.

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Event Marketer

FEBRUARY 8, 2022

SEPHORiA 2021: How Sephora Transformed its Flagship Event into a Virtual Beauty Playground. The worlds incorporate themes important to the future of the BMW brand, including the circular economy, electric mobility, urban mobility and sustainability. And early adopters are reaping the benefits. More on This Topic: . TIMBERLAND.

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SpotMe Blog

APRIL 28, 2022

The hybrid event management company defines hybrid events as live-marketing plus MoSoLo (mobile applications, social media, location-based services), and ensures all of their clients are privileged to just that. When it comes to hybrid events, a dedicated meeting manager will: Source, vet, and manage streaming platforms.

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Event Industry News

DECEMBER 9, 2022

During this year’s celebration, which took place at The Forest of Arden Birmingham after ESSA’s Annual Conference, awards were presented across eight categories including Unsung Hero and Innovation of the Year as well as a new Sustainability accolade acknowledging its rising importance. SUSTAINABILITY Sponsored by BeMatrix UK.

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SpotMe Blog

AUGUST 30, 2021

Virtual events became the norm when people were no longer able to meet in person for conferences, trade shows, and other events. Event organizers realized that this broadened their market reach, giving them access to an audience and customer base that might not have been able to attend. It’s good for the planet.

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Event Marketer

OCTOBER 19, 2021

The brand also invited attendees to customize their event experience by industry and topic (such as sustainability) to enjoy a more personalized, Netflix-like experience. More B-to-B Event Strategies: Eight Tips and Takeaways for Pivoting From Virtual to In-person Events. We will never look back. Johnson, New York City.

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PCMA Convene

OCTOBER 1, 2021

This session with industry expert, Mia Masson, was part of a new PCMA series, Future Event Masterminds, that connects you with like-minded individuals who are determined to be the best in business. The State of Virtual & Hybrid Events in 2021: An entire industry underwent a digital revolution over the past 18 months.

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Event Marketer

DECEMBER 13, 2021

But for automotive event marketers, it’s an opportunity to reevaluate how and when they capture consumers and, most importantly, where. . The good auto shows present a really rich opportunity for marketers because of the audiences they attract–increasingly young, female and culturally diverse,” he says.

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Expo Pass

FEBRUARY 1, 2023

Studies from 2001 to 2021 have shown that more than 50% of Americans are concerned about the environment. Sustainability isn’t just a trend, it’s an ever-present value in our culture. More and more companies are prioritizing sustainability, and as they look for ways to do that, you can be the one who shows them the light!

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Endless Events

APRIL 8, 2022

It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events. As discussed in our 2022 Event Trends Guide , hybrid events are not simply in-person and virtual events put together. Why asynchronous events?

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Event Industry News

MARCH 16, 2022

Venues of Excellence (VoE) has hosted its first members Annual Conference under its new ownership with Mandy Jennings who took the helm of the award-winning consortium in May 2021. Sustainability at the conference was a ‘hot topic’ to ensure VoE members are abreast of the importance this has on conference and event buyers decision making.

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Event Marketer

OCTOBER 17, 2022

The free event for cosmetics lovers was hosted in a 3D “home” featuring seven rooms to explore and access to nearly 40 brands. And for the first time, the event expanded into global territory, allowing beauty fans in Canada, France, Spain and Italy to participate. LOOKING AHEAD.

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Eventsforce

DECEMBER 7, 2021

Want the lowdown on all things events? After the initial blow of the Covid-19 pandemic, there is little doubt that 2021 continued to disrupt the world of meetings and events. And what should you, as an event professional, be considering for your plans next year? Events must be conscious…transformative…worthwhile.

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Event Marketer

APRIL 3, 2023

Patrick’s Day Revelers to Move for a Cause appeared first on Event Marketer. By participating in the activation, paradegoers contributed toward the effort. Guinness’ outdoor footprint included the energy-harvesting kinetic tile installation and a live dj to get revelers moving.

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Event Marketer

JANUARY 24, 2022

The program, which initially launched in 2020 and was extended into 2021 in Los Angeles and quickly sold out, covered 400,000 square feet at LA’s mixed-use historic district Skylight ROW DTLA. The post Scavenger Hunts, Mobile, Metaverse: Event Trends for 2022 appeared first on Event Marketer.

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Hubilo Blog

JUNE 10, 2021

Today, at the dwindling end of the pandemic in 2021, virtual events have proven their significance and their applicability more than ever. Event planners, organizers, marketers, associations – anyone who wanted to bring a community together – witnessed and quickly understood the potential of virtual events.

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Event Marketer

JANUARY 3, 2024

With more emphasis on performance metrics among new c-suites and procurement teams, and lingering expectations from the pandemic era and all of the engagement metrics delivered by virtual events, agency executives found 2023 to be a year of rising expectations, volatility and change. PADDY DAVIS: I think creativity will rise to the top.

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Event Marketer

FEBRUARY 13, 2023

Caterpillar set up four themed experiences to guide attendees through the booth: “Big Solutions” on developing advanced technologies, “Big Innovation” on autonomous mining, “Big Responsibility” on sustainability, and “Big Opportunities” on the people creating the company’s high-tech solutions.

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Event Marketer

OCTOBER 4, 2021

We’re calling it now: 2021 is officially the year of the mobile tour. The strategy has been leveraged for decades by brands of every stripe, but a deluge of b-to-c mobile programs hit the road this year as marketers grappled with the ever-changing COVID regulations and consumer safety concerns associated with traditional events.

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Event Industry News

JULY 25, 2023

More than 30 major meetings and events industry organisations from across the world are now financial contributors to Net Zero Carbon Events (NZCE), the industry’s global initiative to address climate change that was launched at Cop26 in Glasgow in 2021.

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Eventscase Blog

NOVEMBER 9, 2022

million round, which allowed the company to invest in product improvements and win the Eventex award for the best solution for virtual events in 2021. LAST ‘WHAT’S UP’ EVENT OF 2022. We have already announced this in previous communications: the last What’s Up events of the year are coming up shortly.

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Event Industry News

OCTOBER 11, 2021

A reopening roadmap for the region’s business events industry has been charted and reaffirmed by ASEAN leaders and Global Exhibitions Organisers, who met faceto-face at the Joint Leadership Summit (JLS) of AEO / SACEOS / SISO / UFI – Singapore at the Fullerton Hotel on 5-7 October 2021.

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Bizzabo

JANUARY 22, 2021

Event Trend: The Rise of Hybrid Events. 97% of event professionals believe we will see more hybrid events in 2021. That’s why hybrid events will become the new normal, combining the best of digital and live experiences. It’s hard to predict but here are some ways hybrid events could emerge in 2021.

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Event Industry News

SEPTEMBER 24, 2020

The primary objective of the next period – in consultation with the government and the Budapest city council, along with the key players of the local industry – is to formulate a recovery strategy for the coronavirus situation, while creating a new marketing and sales strategy.

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Event Marketer

MAY 16, 2022

As corporations pledge to be more sustainable, the event industry seeks lasting solutions. The world, and the event industry, entered a new reality last year when the U.N. More on This Topic: 10 Event Sustainability Ideas to Implement Right Now. THE PANDEMIC EFFECT. CORPORATE MESSAGING.

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SpotMe Blog

MARCH 23, 2023

And events need to be more accessible, inclusive, and sustainable. Put the ever-evolving event tech landscape on top of all that and it sure does make choosing the right event management technology more complex than ever. 2 Tools for high audience engagement Audience engagement is no longer a “nice-to-have”.

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Event Industry News

JULY 7, 2021

That courage, that conviction, that nous – EIN delivered on its big promises with a quality product delivered at quantum speed that convinced the market to contribute and to advertise – has led the Event Industry News’ team to a number of other successful launches. Events Limited. Closing Date: 31st July 2021.

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