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Introducing the 2021 Event Planning Playbook

Event Farm

As pandemic conditions continue to change, do you feel that you must wade through wave after wave of information to seek answers and solutions to plan safe live events? Ryan Costello, co-founder of Event Farm, unveiled and walked us through the Playbook during the third event in our series on Pandemic Compliance and Safety at Live Events.

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Five Ways the Sports Sponsorship Landscape Will Evolve for Brands—and Fans—This Year

Event Marketer

Corona took a direct approach to its 2021 Indiana Pacers sponsorship with elaborate mobile locker room fan activations. Now, as vaccines continue to roll out and stadiums, arenas and ballparks gradually return to full capacity, brands are looking ahead to what sports sponsorships will look like in a post-pandemic world.

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Olympics Crisis and Hotels’ Pain Provide Event Contract Lessons

MeetingsNet

Understanding things like event-insurance fine print and which areas of operation hotels get group revenue from will help planners become better at contracting and negotiating. With the Summer Olympic Games in Tokyo postponed to 2021 , some of the biggest insurance firms in the world are breathing an enormous sigh of relief.

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Sports Sponsorship Update, Part 2: How Brands are Driving Measurable Change for Women’s Sports

Event Marketer

Fortunately, brands are offering women’s sports an assist through purpose-led sponsorship programs that, at their core, are about driving awareness of the leagues and the players more than the company’s latest offerings. It’s not just the right thing to do, “it’s good business,” says Alison Giordano, svp-global sponsorships at Mastercard.

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4 Questions that may save your hybrid event

Attendease

Hybrid events are not new – if you think about it, you have likely participated in many hybrid events in the past. If you are still not sure about how to put together your hybrid event, ask yourself these four questions. 1) Is hybrid the right format for this event? 1) Is hybrid the right format for this event?

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How to Host a Hybrid Event in 2021

Bizzabo

Hybrid events can seem like an overwhelming topic. By now you’ve probably heard the term hybrid, it’s all the event industry has been talking about lately. According to expert predictions on hybrid , hybrid events truly are the future and a critical strategy for organizers to adopt in 2021. Hybrid Event Examples.

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Hybrid Event Best Practices: A Virtual-First Approach

Eventmobi

After a year of adapting to virtual-only formats, many within the events industry are eagerly predicting that 2021 will be the year of hybrid events. While hybrid events may seem like more familiar territory than strictly virtual formats, it is still too early to fall back on old models. Planning Hybrid Events in 2021.

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