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2020 Event Strategy Guide

Attendease

In 2020, events are going to become an even stronger pillar of B2B and B2C marketing. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020. From determining and meeting event targets to choosing a top planning software to use – there is simply too much to focus on.

2020 293
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What Meeting Trends We’ll Be Watching in 2020

PCMA Convene

The editors of Convene looked back over 2019, asking this question: What’s one meeting and event trend on my radar in 2020? A conference rolled out plans for an all-women speaker lineup. Thanks to activist event organizers and attendees — with an assist from social media — expect more such moves ahead.

2020 128
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MEET THE CHANGE: How Germany’s First Hybrid Event Achieved Success

Eventmobi

With their first hybrid event MEET THE CHANGE, the German meetings industry association MEET GERMANY needed to deliver an innovative event format. With this one-day event, which took place on August 27, 2020 in Berlin and online, the organizers proved that courage pays off. MEET THE CHANGE in Numbers.

Meetings 345
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2020 Virtual Event Trends

Endless Events

Who would have known that 2020 would go down as one of the most influential years- if not the most influential year- for virtual events in history? We surveyed hundreds of #Eventprofs to weigh in on the hottest virtual event trends for 2020. 2020 Virtual Event Trend: Personalization for Attendees.

2020 133
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What Meeting Trends We’ll Be Watching in 2020

PCMA Convene

The editors of Convene looked back over 2019, asking this question: What’s one meeting and event trend on my radar in 2020? A conference rolled out plans for an all-women speaker lineup. Thanks to activist event organizers and attendees — with an assist from social media — expect more such moves ahead.

2020 98
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Corporate Meeting Planners Reveal What’s Changing for Them

MeetingsNet

The third annual corporate-events research report from Germany-based meetings organization In-House Corporate Events (ICE) in conjunction with Cvent revealed several interesting trends as corporate-meeting departments coordinate events for 2022. engagement with touchpoints (69 percent versus 38 percent in 2020).

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How to Manage Big Events Online: A Step by Step Guide for 2020

GEVME

A large online event is in actuality a large online virtual event where people interact in a virtual environment on the web instead of meeting and interacting in a physical location. However, virtual online events have also now been known to cover tradeshows, job fairs, conferences, meetings, and even company-wide gatherings.

2020 294