Event Marketer

SEPTEMBER 27, 2021

For Grey Goose, the cocktail serves as an anchor for sponsorship activations and hospitality experiences each year at the Billie Jean King National Tennis Center. To find out more about the evolution of Grey Goose’s US Open sponsorship strategy, we tapped Aleco Azqueta, vp-marketing at Grey Goose, North America, for his insights.

Sponsorships 96

Sponsorships Food and Beverage Sports 2021 96

Social Tables

JUNE 29, 2023

Communications Manager: The communications manager is in charge of marketing for the event. Promote the event Once your event website is set up, and tickets are ready to sell, kick off your marketing efforts. Invite local media outlets, such as city and local press, to attend the event or join a social media Livestream.

Event Planning 78

Event Planning Social Media Advertising Banking 78

Eventmobi

MAY 17, 2023

Learn about sponsorship levels, why they work, and how to create them for your event. Detailed sponsorship level examples included! Securing the right sponsors can make or break your event—and the right sponsorship levels can exponentially raise your chances of success! What Are Sponsorship Levels? Let’s dive in.

Sponsorships 195

Sponsorships 2023 Social Media Contracts 195

Nunify

DECEMBER 3, 2021

34% of planners consider increased attendance the most positive result of pivoting to virtual, followed by lower overhead costs (27%)” (EventMB, 2020). Repurpose Content for Marketing. Consider how much you spend on marketing content. To save, reuse during and after the event, and save on marketing expenses.

Social Media 52

Social Media 2020 Travel B2B 52

Hubilo Blog

APRIL 20, 2021

In 2020, virtual conferences gained momentum suddenly and drastically, due to the pandemic. In this guide, you will get familiar with 15 marketing strategies that will help you promote your virtual conference in 2021. This audience reflects a buyer persona portrait that includes the core marketing components of your ideal customer.

2021 52

2021 Conference Marketing Social Media 52

Socio Events

JUNE 22, 2021

Before 2020, the word “virtual,” was synonymous with things like virtual reality goggles and cool tech gadgets. But unfortunately, it took on a new meaning in 2020 and became a buzzword for reasons we were not expecting. As virtual events became popular in 2020, event managers also realized their value. and it did.

2021 97

2021 Sponsorships Speakers Social Media 97

Endless Events

OCTOBER 9, 2020

In that period, I was so fortunate to get a new position at Endless as the head of marketing. At this rate, the end of 2020 is going to be just as tumultuous as the beginning. Additional articles and resources: Creating Year-Long Sponsorships & Establishing Partnerships. Event Social Media.

Social Media 133

Social Media 2021 Sponsorships 2020 133

Gallus Events

MARCH 23, 2020

I’ve picked a variety of events and from a few different markets. Social Media Week. From their website: “#SMWNYC (May 5-7) & #SMWLA (June 17-18) Merge to Become #SMWONE: A Virtual Conference Series for 2020” The made the announcement that has (and should be) a template for other events.

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Social Media 2020 Events 2019 200

Endless Events

NOVEMBER 24, 2021

Some might even say that the event tech evolved more since March 2020 than in the entire decade before that! Depending on your event, you might be interested in measuring attendee satisfaction, gross revenue, sponsorship satisfaction, NPS, or session analytics. Event Budgets: Traditional, Category-Based Mindset.

Technology 133

Technology Event Technology Food and Beverage Event Tech 133

Socio Events

JUNE 14, 2021

If you are an event manager, the urgency to pivot from in-person events to digital experiences in 2020 was likely a big challenge. The year 2020 forced event organizers to replace in-person events with virtual events to provide a safe environment for attendees. Generate sponsorship revenue? Thankfully, you did a great job!

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Sponsorships 2020 Speakers Events 98

Social Tables

NOVEMBER 12, 2021

For example, event signage can be used to: Advertise sponsorships Display product information Drive brand awareness Interact with event attendees Guide customers to a location Promote products and events Encourage attendees to share content on social media . The possibilities are almost limitless. .

Advertising 148

Advertising Trade Shows Social Media Event Design 148

Event Industry News

DECEMBER 9, 2020

COVID-19 has resulted in many organisers pivoting from in-person to online events as a way of retaining some of their activity in 2020. It feels to me that there is much more of a broadcasting mentality needed as if the content is good it will attract audiences and generate sponsorship, making delegate revenue less important.

Social Media 128

Social Media Tech Event Tech Sponsorships 128

Event Industry News

SEPTEMBER 11, 2020

Steered by co-founder Peter Deitz (pictured) and team, the company has already shaken up the worn corporate gifts market with a sustainable alternative. We are unique in building the market for non-material presents.”. Using Unwrapit to shape a sponsorship package is like taking out an insurance plan for these uncertain times.

Sponsorships 62

Sponsorships Insurance Social Media 2021 62

Event Marketer

JULY 5, 2021

ComplexCon is a tentpole event for Complex Networks that attracts nearly 60,000 rabid streetwear fans each year, so when COVID shut down the in-person festival in 2020, cancelling altogether wasn’t an option. See the environment in action: SPONSORSHIP. For ComplexLand 2.0, The post ComplexLand 2.0:

Apparel 102

Apparel Sponsorships Retail Social Media 102

Event Marketer

FEBRUARY 20, 2023

Here, we tackle the sponsorship activations that went the distance for the biggest sporting event of the year. The brand also employed a complete hotel takeover featuring on-premise activations and events throughout Super Bowl 57 weekend, a tactic that earned Budweiser more than 1 billion impressions in 2020.

Sports 87

Sports Hospitality Social Media Sponsorships 87

GEVME

JANUARY 12, 2021

We have now just entered into 2021, and despite all that most of the companies in this industry have been through the last year, we would still consider the year 2020 to be wholesome. There was a lot to process during the year 2020 and, at the same time, so much to learn. Increased Sponsorship Value. Conclusion.

Technology 207

Technology Trade Shows Travel 2020 207

Nunify

NOVEMBER 7, 2021

2020 was undoubtedly a year of webinars, virtual events, and hybrid events. 39% of marketing experts suggest their sales team generate a significant number of registrations for an event. In fact, 49% of marketing professionals believe that audience engagement contributes in a big way to the success of a virtual event.

Social Media 52

Social Media Events Sponsorships 2020 52

GEVME

JANUARY 13, 2021

We have now just entered into 2021, and despite all that most of the companies in this industry have been through the last year, we would still consider the year 2020 to be wholesome. There was a lot to process during the year 2020 and, at the same time, so much to learn. Increased Sponsorship Value. Conclusion.

Technology 156

Technology Trade Shows Travel 2020 156

GEVME

JANUARY 13, 2021

We have now just entered into 2021, and despite all that most of the companies in this industry have been through the last year, we would still consider the year 2020 to be wholesome. There was a lot to process during the year 2020 and, at the same time, so much to learn. Increased Sponsorship Value. Conclusion.

Technology 156

Technology Trade Shows Travel 2020 156

Event Age by Swapcard

MARCH 18, 2021

The week before your event kicks off is a crucial marketing period. They can then post it on social media with your event’s hashtag. You can even offer certificates that participants can post on their social media after the workshop, another way to increase visibility of your event and brand. Want more ideas?

Event Ideas 148

Event Ideas 2021 Social Media Speakers 148

Event Age by Swapcard

MARCH 18, 2021

The week before your event kicks off is a crucial marketing period. They can then post it on social media with your event’s hashtag. You can even offer certificates that participants can post on their social media after the workshop, another way to increase visibility of your event and brand. Want more ideas?

Event Ideas 148

Event Ideas 2021 Social Media Speakers 148

Socio Events

AUGUST 4, 2022

That’s exactly what 96% of event organizers went through when the pandemic began in March 2020. Some platforms even allow you to add sponsorship logos and commercials while you’re live streaming. For example, take the case of MAD//Fest , the largest marketing festival in the U.K. Use or repurpose existing content.

Conference Planning 97

Conference Planning Conference Event Apps Speakers 97

Eventscase Blog

NOVEMBER 9, 2022

As we have announced extensively in social media, Eventscase celebrated its 10th anniversary last September. In September 2020, it managed to close a £3.5 We will close this series of quarterly events for the English-speaking market on November 23rd at 11 a.m. (UK NEW ROUND OF FUNDING.

2022 52

2022 Negotiating Social Media Tech 52

PCMA Convene

APRIL 6, 2020

How do they use social media? Despite what you may have read on social media, the internet is not crashing because everyone working from home it now using it, said PSAV’s senior field operations manager Alex Wedesky in his “Live from the Living Room” session. How do you create a tribe? David McMillin. First Virtual Event?

Sponsorships 93

Sponsorships Social Media 2019 Speakers 93

Nunify

OCTOBER 15, 2021

In fact, from a global perspective, according to Grandview Research , “The global virtual events market size was valued at USD 94.04 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 23.7% Here are some of the optimal options on the market. from 2021 to 2028.”

2028 52

2028 Social Media 2021 2020 52

Event Marketer

MAY 17, 2021

As event marketers plan for the return of in-person events, they’re budgeting for a fresh slate of technologies and tools designed to attract attendees back to events and keep them safe once there. Predictive analysis will play a key role for experiential programs targeting specific markets or locations.

Tech 126

Tech Food and Beverage Retail Technology 126

Attendease

JANUARY 17, 2020

In 2020, events are going to become an even stronger pillar of B2B and B2C marketing. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020. Event marketing automation. Integrations with your existing marketing and sales tools. Boost sales.

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2020 Social Media B2B B2C 293

Planning Pod

SEPTEMBER 21, 2020

There’s a lot of marketing hype out there, and although not all event apps are the same, you shouldn’t pay for features or add-ons that you don’t really need. 26 Best Mobile Event Apps of 2020. Features include event registration, attendee intelligence, smart event data, sponsorship options, social networking.

Event Apps 78

Event Apps Conference Social Media Trade Shows 78

Expo Logic

OCTOBER 23, 2020

As we move towards the end of 2020 and look ahead, likely, virtual events are not going anywhere in the new year. Sponsorships. Build excitement for your virtual conference through social media, videos, and daily newsletters during your event. Offer Valuable Sponsorship Programs. Live engagement and networking.

Conference 36

Conference Sponsorships Social Media Speakers 36

Expo Pass

NOVEMBER 14, 2018

Enhanced Sponsorship Opportunities. Customize your exhibitor and sponsorship packages with innovative and interactive technologies including artificial intelligence, social media walls and opinion mining. Our Prediction: As we’ve written before, sponsorship and technology go hand-in-hand. Event Marketing.

2019 61

2019 Technology Sponsorships Tech 61

Event Industry News

MARCH 7, 2019

Irv – Recognised as one of the founding leaders of ‘Experiential’ Marketing, Irv is a strategic and creative thinker. 17 years on, Kemosabe still run all of their European marketing. Rebecca – is Co-Founder, Managing Partner, and Client Services Director at Kemosabe. Case Study: Nippon Airways.

Airlines 61

Airlines Social Media Retail Automotive 61

Bizzabo

MARCH 12, 2020

Keep reading to learn how The Journal produces such highly anticipated conferences and other event types for its audience, as well as how it handles event branding and B2B event marketing. A few summers ago, The Wall Street Journal partnered with The MAG for this tasty experiential marketing campaign. Marketing brilliance!

Negotiating 62

Negotiating 2020 Tech Conference 62

Bizzabo

OCTOBER 12, 2020

April 27, 2020. There are a multitude of apps out there that can facilitate branded live streaming and audience interaction, including social media apps such as Instagram or TikTok, in addition to platforms which can give a more professional feel and more in-depth analytics. In 2020, Mega Evolution will be coming to Pokémon GO!

Event Tech 85

Event Tech Tech 2020 Technology 85

Event Industry News

NOVEMBER 18, 2020

52eight3’s Exhibition Marketer’s Masterclass – lessons learnt in pivoting unexpectedly from live to digital. In October 2020, 52eight3, a Sussex based marketing agency based, hosted our Exhibition Marketer’s Masterclass, a one-day event designed to provide a greater depth of commercial awareness for marketers.

Speakers 52

Speakers Social Media Sponsorships Technology 52

Velvet Chainsaw

OCTOBER 14, 2021

If marketing budgets intended for show participation in 2020 or 2021 were reallocated, or not spent, will corporations recall the good days and include your show in the 2022 marketing budget? This means show organizers who postponed in 2020 had already received 50% or more of booth fees. Double down on sponsorship.

Sponsorships 222

Sponsorships Advertising 2022 2020 222

Bizzabo

AUGUST 16, 2019

The company hosts many highly regarded conferences, trainings, and experiential marketing events each year. In 2020, it will be held in Barcelona, Spain and Melbourne, Australia with additional locations to be announced. Social media is a great channel to deliver these types of experiences. Cisco Live. Source: Cisco Live.

Social Media 48

Social Media Telecommunications Technology 2019 48

SpotMe Blog

MAY 4, 2021

From virtual entertainment to sponsorships, learn how you can make a digital or hybrid conference just as exciting — or more exciting — than its fully in-person counterpart. #1) 5) Build Credibility With Sponsorships. Work together on social media content and promotions. Influencer Marketing Conference.

2021 130

2021 Conference Social Media Healthcare 130