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2020 Event Strategy Guide

Attendease

In 2020, events are going to become an even stronger pillar of B2B and B2C marketing. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020. Event marketing automation. Integrations with your existing marketing and sales tools. Boost sales.

2020 293
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SWITCH 2020: Playing the Digital Field

GEVME

SWITCH 2020 featured a unique hybrid format that combined a 24-hours/5-days online platform with satellite events around the world. Credits SWITCH 2020. Caption: Credits SWITCH 2020 Q&A with speakers from Gojek, Grab, Expedia, Facebook on Product Management. Caption: Credits SWITCH 2020.

2020 177
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Content Strategy for Virtual Events | 5 Lessons from Adobe Summit 2020

Marketo Events

Do: Be an advocate for your speakers. Don’t let your speakers be the low man on the totem pole of priorities. Overcommunication with speakers is the number one rule. If things are still in flux, your speaker should know that. If things are still in flux, your speaker should know that.

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Case Study – UAKON 2020

e2m.live

e2m OnAir turned UAKON 2020, their 34th annual conference into a virtual event. e2m OnAir Meeting module was used during these sessions helping the attendees to schedule 1:1 meetings with one another or with one of the speakers. A well-designed sponsor page was presented to the attendees highlighting the major sponsors of UAKON 2020.

2020 98
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Make the meeting bigger!

Conferences that Work

The massive disruption of in-person events since March 2020 has shaken our industry to the core. So as I predicted in 2020 , we haven’t seen the old normal since the pandemic started, and it’s likely we’ll never see it again. Some respond by increasing their event marketing. It ain’t necessarily so.

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The 2020 Event Design Trends That Will Define The New Year

Endless Events

The trends keep on coming, and today we’re tackling 2020 event design trends! And we’ve already covered business and marketing trends, so it’s time to get a little more creative. David is an e xperience designer, storyteller, public speaker, creative mind and puzzle solver. 2020 Event Trends.

2020 111
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Monetizing Your Virtual Conference When Competing with Free

Velvet Chainsaw

I’ll never forget a blog post, entitled “ Malcolm is Wrong ,” which Seth Godin penned back then on Chris Anderson’s book Free: The Future of a Radical Price. It’s the essence of content marketing and is being taken to new extremes in this crisis. Hopefully the author and the title of the blog piqued your curiosity.