B2B Buyers Have Changed, Expos Haven’t
Velvet Chainsaw
MARCH 2, 2018
Here are five evolving trends and stats in the B2B-buyer journey that are impacting expositions (with hat tip to Christopher Ryan’s post “The Evolving Journey of the B2B Buyer” on the Customer Think Blog): Ninety percent of B2B buyers don’t respond to cold outreach. How are you incorporating education into your show floor?
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