Eventory

APRIL 5, 2018

Reading Time: 6 minutes It all started with passing samples of products on the streets… Experimental, engaging marketing has gone from the edge to the great player in marketing. With events being a spectator turns into experiencing so the participant’s attention is sensitized. The most engaging event marketing campaigns.

Event Marketing 113

Event Marketing Marketing 2017 2018 113

PCMA Convene

DECEMBER 8, 2017

Most business events market their speakers as a way to attract registrants — nothing new there. But to promote the Event of the Future , held July 20 in Dublin, organizers took it a step further. — Croke Park Events (@CrokeParkEvents) July 19, 2017. The effort, Gilligan said, was a success.

Speakers 77

Speakers 2017 Consulting Sustainability 77

Canadian Special Events

AUGUST 4, 2017

Last year was a watershed moment for event planning. Traditional events rapidly gave way to experience planning as more event planners and organizers started recognizing that events need to be more than just a series of workshops and speakers. Let’s take a look at what the rest of 2017 has in store.

2017 71

2017 2016 Tech Technology 71

EventBank Insights

FEBRUARY 22, 2019

[link] Promoting your event takes a special mix of the physical and the digital world these days. You can't just put up some ads or posters and expect the world to rush to your doors on event day, there's a certain amount of targeting and care necessary to get the right audience to your event. Don't have an email marketing tool?

Marketing 113

Marketing Social Media Speakers Negotiating 113

Eventinterface

OCTOBER 26, 2017

The winner will be announced at ibtm world 2017, hosted in Barcelona, Spain, November 28 to 30. This year the award has three categories: Logistics and Production, Management and Marketing and Audience Engagement. This year’s finalists are: Bizly, Inc., which offers a wide range of applications for audience interactivity.

2017 100

2017 Tech Social Media Attendee Management 100

Eventinterface

OCTOBER 26, 2017

The winner will be announced at ibtm world 2017, hosted in Barcelona, Spain, November 28 to 30. This year the award has three categories: Logistics and Production, Management and Marketing and Audience Engagement. This year’s finalists are: Bizly, Inc., which offers a wide range of applications for audience interactivity.

2017 100

2017 Tech Social Media Attendee Management 100

Planning Pod

AUGUST 24, 2019

Summary: Learn how to market events of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is event marketing? Identifying the proper target market (i.e., based on your marketing plan.

Event Marketing 131

Event Marketing Marketing Social Media Speakers 131

Eventinterface

OCTOBER 26, 2017

The winner will be announced at ibtm world 2017, hosted in Barcelona, Spain, November 28 to 30. This year the award has three categories: Logistics and Production, Management and Marketing and Audience Engagement. This year’s finalists are: Bizly, Inc., which offers a wide range of applications for audience interactivity.

2017 100

2017 Tech Social Media Attendee Management 100

Endless Events

FEBRUARY 9, 2018

2018 event marketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Three Event Trends to Boom This 2018.

2018 109

2018 Event Marketing Marketing Social Media 109

Velvet Chainsaw

APRIL 12, 2017

When Velvet Chainsaw Consulting conducted speaker research with 120 associations with research and consulting company Tagoras Inc. in 2013, we found that nearly 77 percent use a call for speakers/sessions process. Mask the speakers name and company. Associations value member input. Tighten the timeline. Avoid spin.

Speakers 279

Speakers 2013 Consulting Education 279

Attendease

FEBRUARY 4, 2020

Sponsorships are the lifeline that keeps the events industry sustainable. An important aspect of event management is finding the right sponsors who can provide the right financial assistance needed to pull off a big event, in exchange for brand exposure. Why Event Sponsorships Are Valuable. What's an event planner to do?

Sponsorships 312

Sponsorships B2C Financial Event Ideas 312

Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M

Event Marketing 97

Event Marketing 2019 Marketing Social Media 97

Hubilo Blog

JUNE 29, 2020

Influencers are the pillars of success for several brands and products we see out in the market. B2B Influencer marketing has been a buzzword, we’ve listened for a while now. Some of you might still be wondering what exactly is influencer marketing? TRUST is a keyword that is of utmost essential for B2B influencer marketing.

B2B 81

B2B Marketing B2C Social Media 81

Connect Your Meetings

OCTOBER 8, 2019

Research has shown that traditional marketing tactics aren’t working, so people aren’t listening to you. Event Influencer Marketing is the best-kept secret weapon, a low hanging fruit that fits neatly in your existing event marketing campaign. Apply strategies tailored specifically for events.

Marketing 57

Marketing Trade Shows Social Media Advertising 57

Event Farm

JANUARY 11, 2017

There are a lot of blog posts and other resources with tips, suggestions and information for how to create the best in-event experiences to engage with and influence attendees. Creating a great in-event experience is, of course, important—but what about the process of promoting your event and getting those attendees there in the first place?

Marketing 100

Marketing Event Marketing Speakers Negotiating 100

Event Farm

JANUARY 18, 2017

Today’s world is oversaturated with digital marketing campaigns. In increasing numbers, marketers are discovering a. better way to grab ahold of and keep the attention of consumers : experiential marketing. Experiential marketing helps brands tap into the emotions, feelings, and attachments that drive consumers.

Marketing 100

Marketing Speakers Social Media 2017 100

Conferences that Work

JANUARY 15, 2024

Should the event industry embrace facial analysis — a technology that promises to offer new analytic data to event stakeholders? In 2017, Apple introduced Face ID to unlock its phones and authenticate payments. In this post, I’ll explain why I’m concerned. They have been available since the 1960s.

2023 348

2023 2022 Technology Events 348

Connect Your Meetings

MAY 4, 2017

Event professionals are the ultimate puzzle solvers. To most, the idea of putting together a set of dates, a venue, a program, a speaker lineup, an education schedule, food and beverage orders, audiovisual packages, marketing materials and more is overwhelming, to say the least. 26 • Director of National Events.

2017 85

2017 Food and Beverage Education Insurance 85

PCMA Convene

FEBRUARY 28, 2018

When we invited event professionals to participate in this Annual Meetings Market Survey in November, the U.S. Similarly, the chief indicators of the business-events industry continued to reflect a healthy economic environment, with mostly positive increases. and those that travel to international markets. percent vs. +4.6

Marketing 78

Marketing Meetings 2016 2007 78

Event Industry News

JUNE 29, 2018

Event Tech Live is Europe’s only show dedicated to event technology. Boasting a packed educational programme across five sector-specific stages, here you can catch up with content that you may have missed from last year’s event. From the Brand and Buzz Stage at Event Tech Live, 9th November 2017.

Event Marketing 55

Event Marketing Marketing Event Tech 2017 55

Bizzabo

MAY 14, 2018

Discover how you can take your events strategy to new heights with these 25 innovative B2B event marketing ideas. How can we ensure our events are the talk of the town or at least buzzing amongst our prospects? We have compiled a list of 25 innovative B2B Event Marketing Ideas to inspire your events strategy.

B2B 48

B2B Event Marketing Marketing Social Media 48

Hubilo Blog

MARCH 7, 2020

This International Women’s Day, we would like to raise a toast to the empowerment and diversity in our events industry. They may be event tech enthusiasts, event planners , event speakers , but all of them are influencers for event enthusiasts and followers. She even launched her own events agency DAHLIA+.

Trade Shows 119

Trade Shows Social Media Consulting B2B 119

zkipster

DECEMBER 23, 2016

There are big changes on the horizon and event technology is going to see some serious innovation in 2017. Event management software vendors are stepping up their game as the market consolidates. While more and more event planners are embracing technology, the process has been anything but seamless.

2017 48

2017 Event Management Management 2016 48

Planning Pod

AUGUST 24, 2019

Summary: Learn how to market events of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is event marketing? Identifying the proper target market (i.e., based on your marketing plan.

Event Marketing 60

Event Marketing Marketing Social Media Speakers 60

Endless Events

MAY 8, 2018

Influencer marketing can be a powerful way to attract more attention to your events. Many brands and events use influencer marketing that are looking to become more well known or position themselves with a certain audience. They can help brands and events alike launch their businesses to new heights. August United.

Marketing 69

Marketing B2B 2017 Event Marketing 69

MPG Event Marketing

NOVEMBER 2, 2017

In Europe, GDPR and ePrivacy regulations poses significant challenges for B2B event marketing – where large databases of contacts gathered via research and list buying, not consent, are still relied upon by most event organisers to reach high numbers of prospects to attract delegates, exhibitors and sponsors to their events.

Event Marketing 79

Event Marketing Marketing B2B Sustainability 79

TicketBud

AUGUST 28, 2023

Event fails come in all shapes and sizes, from minor mishaps to epic messes. When high profile events go wrong, they make the news and we all get to learn from them. Though these mistakes may seem obvious, they happen when proper planning and risk assessments are not at the forefront of the event organizing process.

2009 78

2009 Financial 2017 2013 78

a2z Innovation Insider

JULY 25, 2018

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” ” – Content Marketing Institute. Source: Adobe ). Long Show Cycles.

B2B 58

B2B Marketing Advertising Government 58

Marketo Events

DECEMBER 21, 2017

Did you know that 24% of global marketing budgets were spent on events in 2017? That’s almost a quarter of your budget going to events such as: Breakfast/Lunch & Learn Series. In this blog, I’ve put together 3 strategies for how to get the most out of your events as you plan your marketing strategy in 2018.

Social Media 167

Social Media Marketing Speakers 2017 167

Event Industry News

JANUARY 18, 2017

Event technology startup Hubb today announced that its software platform has been selected by the Corporate Event Marketing Association (CEMA) for their annual event, CEMA Summit, in 2017. The post CEMA Selects Hubb as Content Management Platform for CEMA Summit 2017 appeared first on Event Industry News.

2017 40

2017 Management Corporate Events Speakers 40

Prestige Events Magazine

DECEMBER 14, 2023

The conference was a packed programme of networking, workshops and practical demonstrations and was hosted by Martin Fullard, Director of Business of Events who also delivered a workshop. Figen is the mother of Martyn Hett, who at aged 29 was tragically killed alongside 21 others at the Manchester Arena terrorist attack in May 2017.

Conference 59

Conference Venues 2024 2017 59

Endless Events

SEPTEMBER 22, 2021

So, you want to plan an event. Take the event planning process one step at a time. How about you start with creating an event timeline? Event timelines help you stay on track and get you excited about the event you’re going to throw together. Event timelines should support you, not weigh you down.

Speakers 133

Speakers Venues Events Event Planning 133

MPG Event Marketing

NOVEMBER 2, 2017

In Europe, GDPR and ePrivacy regulations poses significant challenges for B2B event marketing – where large databases of contacts gathered via research and list buying, not consent, are still relied upon by most event organisers to reach high numbers of prospects to attract delegates, exhibitors and sponsors to their events.

Event Marketing 60

Event Marketing Marketing B2B Sustainability 60

Event Farm

JUNE 14, 2017

Keeping up with event marketing trends is difficult—but we've been lucky enough to work with some of the best in the industry to keep our content fresh and informative. We realize, however, that event marketers are busy, so we've compiled 10 of the best ideas from our content to share with you in the most efficient way possible.

Social Media 117

Social Media Speakers B2C Event Marketing 117

Capterra Event Management

JULY 31, 2017

“Update 08/01/2017: This piece has been updated to include more ways to use Snapchat for event marketing. As an event manager, this app (and other social media marketing software ) can be beneficial not only for building excitement for your upcoming events but also for broadcasting live events.

Event Marketing 74

Event Marketing Marketing Social Media Advertising 74

SmartMeetings

FEBRUARY 22, 2017

If you’re a meeting planner and you happened to book your next gathering in a small village in France, you’re in sync with the top meeting trends for 2017, according to Pacific World’s 2017 Annual Destination Index. Pacific World teamed up with Access Destination Services to identify nine trending markets for meetings.

2017 57

2017 Meetings Food and Beverage Social Media 57

PCMA Convene

MARCH 20, 2017

In addition to data about quantifiable things like the size, frequency, costs, and types of meetings, our Annual Meetings Market Survey also captures a wealth of data in the form of comments in response to a series of open-ended questions. In terms of your job, what is at the top of your wish list for 2017? A buyer’s market.

2017 40

2017 Sponsorships Financial Meetings 40