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Leverage Technology to Drive Event Sponsorship Revenue

Eventmobi

Traditional sponsorships—placing company logos and messages on banners, window clings, signage, badge stock, and lanyards or underwriting lounges, meals, and parties—differ in many ways from technology-based event sponsorship opportunities. Traditional Event Sponsorships vs. Technology Sponsorships. Did You Know?

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Podcast: Cultivating Longevity in Your Team and Career, with Cyndie Wang of HPE

Event Marketer

Cyndie Wang, VP-Global Sponsorships and Brand Experience, Hewlett Packard Enterprise (HPE) No two days are ever the same for Cyndie Wang. But Wang’s closest partners through all of the events and projects on her plate are the people on her own team—one she’s built up since her start with HPE in 2015.

2015 94
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How to master beer sponsorship for events – Heineken + Coachella style

Eventory

Heineken, one of the key players of the brewing industry, placed a bet on event marketing and implemented a master plan of beer sponsorship at Coachella Festival. Why alcohol sponsorship for events like Coachella is the perfect fit for marketing to a wide Millennial audience. How did it go? Why did it work so well? Let’s find out.

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How Exhibition Sponsorships Are Evolving

PCMA Convene

You saw the same ads, the same commercials, the same show, all together,” said Jackie Fast, managing director of Slingshot Sponsorship, which is headquartered in London. If you’re not going to do that, and if sponsorship’s all about mutual benefit, what are the types of assets you can do that actually drive value back to a brand?”.

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Brella

Event Industry News

Since 2015, the platform has facilitated connections between millions of participants in line with their mission of bringing attendees together around the world for memorable, relevant, and engaging meetings. Brella is an AI-powered event platform that caters to all in-person, hybrid, and virtual events.

2015 59
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Modev returns to live events and bolsters executive team

Event Industry News

Stacy England joins Modev as COO, Amanda Francis as sponsorship and exhibit sales lead, and Jaimey Walking Bear as general manager, events. . Amanda Francis will lead sales, generating and managing daily revenue operations for sponsorships, online and in-person exhibit sales, group sales, and attendee registration.

2013 64
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Sponsor Activations: What Not to Do

SmartMeetings

More : 8 Essentials for a Killer Sponsorship Strategy. Often times companies have a set activation they do for all event sponsorships. In 2015, Amaia founded Pilar & Co. , Not to Do: Have sponsors for the sake of sponsors. What does your sponsor ultimately want to accomplish?