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The Bulb appoints Davies Tanner as its new retained PR and marketing agency

Prestige Events Magazine

Award-winning sustainability consultancy The Bulb has appointed leading business events and travel communications agency Davies Tanner to support its long-term growth strategy as it expands into new markets and sectors. The Bulb is an award-winning consultancy driving sustainable progress across the event and creative industries.

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US Hotels See Strongest Demand Since 2015

SmartMeetings

During the year’s first three months, consumer confidence drove demand for lodging at the strongest quarterly rate since 2015, reports PricewaterhouseCoopers (PwC). The post US Hotels See Strongest Demand Since 2015 appeared first on Smart Meetings. Berman, principal and U.S. industry leader of hospitality and leisure for PwC.

2015 65
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Podcast: Cultivating Longevity in Your Team and Career, with Cyndie Wang of HPE

Event Marketer

As vp-global sponsorships and brand experience at Hewlett Packard Enterprise (HPE), Wang acquires, manages and activates a portfolio of marketing partnerships with the brand’s sports and entertainment customers, while also working on sponsorships, setting strategy, measuring and reporting on results, and collaborating with internal partners.

2015 94
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Gamification makes about as much sense as chocolate-dipped broccoli

Conferences that Work

Game designer and author Ian Bogost makes the same point, somewhat more forcefully: “…gamification is marketing b t, invented by consultants as a means to capture the wild, coveted beast that is videogames and to domesticate it for use in the grey, hopeless wasteland of big business, where b t already reigns anyway. Amy Bruckman.

2011 336
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The Benefits of Running a CSR Event

Eventmobi

As with any event or marketing campaign, you will spend time promoting your CSR initiative through PR, social media, email marketing and other channels. . As part of its CSR program, Cisco helped the charity Stop Hunger Now package more than 100,000 meals for the hungry during its Cisco Live Event in 2015. What’s Next? .

2012 195
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Informa Markets launches South Florida Ventures, with Ken McAvoy at the helm

Event Industry News

Informa Markets has announced the formal launch of South Florida Ventures, a regionally-focused market that serves a wide variety of luxury industries: Art, Beauty, Boating, and Yachting. Randy Field will join him as VP of Marketing for South Florida Ventures. Lauderdale Boat Show alone generated $1.3

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Case Study: Meeting Expectations Doubles Attendee Event App Adoption Year-Over-Year

Eventmobi

Searching for the exact event name, “Spotlight on HR”, in the app store was more likely to return the right results than searching for “Atlanta Human Resources Conference 2015.” Marketing your event app in the right places is just the first step. Plus, it was much easier for attendees to remember!