Event Marketer

JANUARY 30, 2023

HBO’s new post-apocalyptic series “The Last of Us,” based on a 2013 video game of the same name, raked in 10 million viewers in two days across linear and HBO Max, making it the second biggest premiere on the network in a decade. But the marketing strategy started long before the show’s Jan. Read a full breakdown of the event here.)

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Event Industry News

FEBRUARY 16, 2023

Creative director at IllumiNaughty offshoot Visual Architects, which he founded in 2013, Lefteris Angelidis knows the value in offering audiences original experiences.

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Event Industry News

OCTOBER 21, 2021

RainFocus , provider of the next-generation enterprise event marketing platform, today unveiled its RainFocus Essential package, a key component to the company’s all-in-one event management and marketing platform.

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Endless Events

MAY 5, 2022

Event technology solves many common event planning pain points. It saves time, optimizes event management , boosts engagement, and thus makes event marketing more profitable. Event Technology Provides Analytics & Data. Event Platforms Are Turning Into Community Platforms.

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GEVME

APRIL 23, 2018

Find out how GDPR enforcement is going to revolutionize the world of event planning and which measures event marketers should take right now to comply with this new legal framework. What event managers should know about GDPR. Event marketing under GDPR.

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Event Industry News

JUNE 26, 2023

Network of Women In Events has today announced its inaugural Board of Advisors. NOWIE was founded in 2013, adopted a newly constituted committee and team in late 2021 and the Board of Advisors marks the next step in its growth. NOWIE […]

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Event Industry News

AUGUST 3, 2023

Working at Emirates Old Trafford since 2013, Angela Hobson has been sales director at the home to Lancashire County Cricket club for more than three years.

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Event Marketer

JANUARY 30, 2023

Generating interest in a series that has a built-in superfan base who is intimately familiar with the content ahead of time may seem like a marketer’s dream, but the intense scrutiny and pervasive demands to maintain “canon” usher in a unique set of challenges. 15 became the network’s second most-viewed in a decade.

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Event Marketer

OCTOBER 5, 2022

Consider an iceberg scenario: Digital is what’s below the surface—it’s much more than meets the eye and is anchoring the campaign—while the live event component is the tip of the formation, and serves as a visual and physical cue for the overall campaign and messaging. “As Learn more about Experiential Commerce here.

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Event Industry News

MARCH 3, 2020

EventBank, an Event and Membership Management SaaS platform, announced Tuesday that it has raised its Series B funding in a bid to help boost the company’s continued global expansion in emerging and developing markets. Billion by 2025 thanks to event-tech. Founded in 2013, Eric L.

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Event Industry News

SEPTEMBER 17, 2018

The initiative is being supported by the International Live Events Association’s UK Chapter and the Event Marketing Association. The lecture series sees eight experts exploring various design and technical approaches to creating immersive live experiences.

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Event Marketer

OCTOBER 20, 2023

How drone show competition inspires creativity Transforming Marketing Events: The Growing Role of Drone Shows In today’s dynamic advertising landscape, drone shows emerge as a game-changer, offering a fresh, innovative avenue for brand engagement. For the uninitiated, how exactly do drone shows function as a marketing tool?

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Plan Your Meetings

NOVEMBER 30, 2016

Event planners who want to add the “wow” factor to conference, corporate event, meeting and event marketing can find inspiration from viral marketing campaigns. Viral marketing engages audiences in unexpected ways and creates a buzz to encourage people to share their experiences with others. Pop-up Events.

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Cvent: Event Marketing

JULY 10, 2019

The 2019 winners include: Meetings and Events. Best Return on Event . Marketing Mastermind. Best Event Marketing Strategy . USC – Cultural Relations & University Events. Best Use of Mobile Event Technology. Best Group Sales and Marketing Strategy. The Achiever. Wolters Kluwer. Morningstar.

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Hubilo Blog

MARCH 7, 2020

She is also a board member of the Association of Women in Events (AWE) and the International Association of Exhibitions and Events. Helen’s marketing and events career span of over 20 years. She is passionate about events and values the power of live events and cares about how event makers create and deliver.

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Event Marketer

JUNE 5, 2023

Originally started as a cable network in 2013, REVOLT has since expanded into digital media, podcasting, news and events, all aiming to give Black storytellers access to the platforms, resources and support needed to engage a global audience. Martin, vp-events and experiential, REVOLT Anita H. REVOLT recently welcomed Anita H.

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Event Industry News

APRIL 29, 2019

Hunt explains his decision to do just that: “We exhibited at the Showman’s Show for the first time in 2018 as we knew it would be a fantastic to way to reach the event market and increase our profile in the sector. Since its introduction in 2013, the popularity of CoverMarque’s Marquee Supplier Pavilion has grown year on year.

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Cvent: Event Marketing

NOVEMBER 14, 2018

2013 marked the year that event planners gained access to a new instrument in their technology stack. Event planners looking to produce highly interactive events found that beacons helped introduce proximity marketing to their events. And so beacons made their way into the events industry.

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TicketBud

AUGUST 28, 2023

Marketing for the event touted celebrity guests, top-level speakers and a highly anticipated ball pit. It was meant to be the perfect event: a weekend of music set on 8,000-acres of Georgia farmland. TomorrowWorld 2013 in Chattahootchie Hills, Atlanta Georgia.

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PCMA Convene

DECEMBER 8, 2017

During a livestream hosted by PCMA back in 2013, Marie Lou Coupal, CMP, struck up a conversation with other meeting professionals in the group chat. “I Coupal and event-marketing strategist Rachel Stephan, whom she also met during the livestream, chartered a bus to Boston for 25 meeting professionals.

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Eventory

FEBRUARY 12, 2019

When dealing with products that have additional restrictions in terms of marketing practices the struggle becomes even more real. Heineken, one of the key players of the brewing industry, placed a bet on event marketing and implemented a master plan of beer sponsorship at Coachella Festival. How did it go?

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Bizzabo

MAY 15, 2020

Last week, Bizzabo brought thousands of event professionals together for the (Almost) IN-PERSON virtual experience. As a marketer at an events company, I understand first-hand the unprecedented impact COVID-19 has had on us all—personally and professionally. Remember the Human Aspect of Interactions to Combat Digital Fatigue.

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Expo Logic

FEBRUARY 28, 2020

In October of 2013 we deployed a similar technology with our partner Birdzi. At AEM’s ICUEE event (a 500,000 plus square foot event) we tracked floor traffic, exhibitor booth traffic, and attendee trends on the show floor. She enjoys learning about all aspects of events and sharing this knowledge through the Expo Logic Blog.

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Event Industry News

OCTOBER 14, 2019

Read the Event Tech Q&A here. Aleksandra Panyukhina, Head of Event Marketing at SEMrush. Aleksandra is a highly skilled event marketing professional with more than 10 years of experience in business, entertainment and sport events. Read the Event Tech Q&A here.

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Bizzabo

FEBRUARY 12, 2020

Learn all about Bon Appetit's unique approach to event marketing and how you can adopt their philosophies to improve your own conferences, seminars, and expos. Bon Appetit has also begun investing in live events and creative marketing activations to help promote its brand. Bite Me" Marketing Activation. Sound good?

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Guidebook

JULY 17, 2016

“Best practices” and “event planning tips” come in all shapes and sizes. Here at Guidebook, we share a lot of strategies for planners from tech tools to try, sponsor package ideas , and specific event marketing timelines. They’re more likely to understand the event’s culture and tone.”.

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Cvent: Event Marketing

JULY 31, 2019

When I arrived at PFNCA in 2013, I was immediately challenged with operating losses that the foundation had for years,” he explains. By leveraging Cvent’s built-in marketing capabilities, they were able to promote the PFNCA brand to increase name recognition and revenue streams.

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Hubilo Blog

FEBRUARY 25, 2020

Often event planners find it difficult to find an easy reference list of keynote speakers or guest speakers for various industry segments. To assist event profs with smooth event management we have curated a list with 97 best industry keynote speakers by industry. Keynote speakers in Marketing and Sales.

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Bizzabo

FEBRUARY 5, 2019

This month we spoke with Danielle Launders—Community Events Manager at Moz—about building an engaged event community, setting event goals, event hacks, Spain and more. Every year, over 1,000 marketers, SEOs, agencies, consultants and executives converge on Seattle for MozCon. This year will be my seventh MozCon.

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Converve

JULY 24, 2017

These obviously play a big role not only in marketing campaigns, but also for event marketing. Twitter started with them and Facebook followed suit in 2013. #Hashtags are something like an instruction manual, the GPS of the social web! Difference on Diverse Social Networks.

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Attendify

AUGUST 7, 2019

More than 10 years ago, Scott Brinker founded the Chief Marketing Technologist blog, and consequently revolutionized the marketing landscape. In 2011, Brinker began producing a yearly map of the global marketing technology landscape. But where do event marketers fit into the picture? Start with pre-event.

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Hubilo Blog

FEBRUARY 25, 2020

Often event planners find it difficult to find an easy reference list of keynote speakers or guest speakers for various industry segments. To assist event profs with smooth event management we have curated a list with 97 best industry keynote speakers by industry. Keynote speakers in Marketing and Sales.

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Bizzabo

AUGUST 1, 2019

But did you know it's also an events powerhouse? In this article, we'll look at a collection of 12 events, brand activations, and experiential marketing campaigns from IBM. In 2011, IBM crafted a truly brilliant marketing campaign named Jeopardy: The IBM Challenge. Source: IBM. Source: YouTube. IBM Is Making. Source: IBM.

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Converve

JULY 24, 2017

These obviously play a big role not only in marketing campaigns, but also for event marketing. Twitter started with them and Facebook followed suit in 2013. #Hashtags are something like an instruction manual, the GPS of the social web! Difference on Diverse Social Networks.

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Event Management Management Social Media 2007 40

Cvent: Event Marketing

AUGUST 31, 2018

The city is quietly ranked as one of the largest art markets in the U.S., The Game of Thrones author also supported the reopening of the historic Jean Cocteau Theater in 2013.). Seriously — these brazenly nontraditional arts experiences deserve to be as synonymous with Santa Fe as the movie business is with Hollywood.

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Eventory

MARCH 13, 2018

Whenever we do it on purpose or not, this became a new challenge for marketing and advertising departments. An abridged history of outbound marketing. What is outbound marketing? From market sellers screaming their best offers out loud, through first printed magazines, posters and banners to the emergence of the new media.

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Event Industry News

JULY 7, 2021

ABOUT US: Event Industry News (EIN), which is exactly that, launched in 2010; a first exclusively digital magazine in a resolutely print-focused sector. Events Limited. WHO WE ARE LOOKING FOR: We are looking for a Marketing Manager with experience in the events industry, media/publishing, and promoting B2B events.

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