event-design-event-marketing 
Attendease
APRIL 11, 2024
The virtual event has come to an end; the last of the breakout rooms have closed, and attendees are logging off. But while the virtual conference may be over, the conversations and post-event reporting shouldn’t have to stop there. Why is Retention Important Post-Event?
Attendease
APRIL 9, 2024
Planning a corporate event? The secret ingredient to an engaging and memorable event is…drumroll please… the theme ! A creative theme brings cohesion to all the moving parts of your event — from décor, activities, catering, and more. But coming up with a corporate event theme idea is easier said than done.
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Glow Global Events
APRIL 11, 2024
Microsites can be powerful tools for enhancing the online presence and effectiveness of events. Here are some best practices explaining why you should consider using a microsite for your event: **Focused Content**: Microsites allow for focused content related specifically to the event.
StraussCA
APRIL 12, 2024
A marketing dashboard is a practical e-tool that can provide significant value to an association by helping them effectively track and optimize their marketing efforts. But what is a marketing dashboard and how is it used? But how do you get started with your association’s marketing dashboard?
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MeetingsNet
APRIL 12, 2024
Lesson 2: Managing an Institutional Events Program Rachel Andrews, head of global events for Cvent, presented planners with the framework of her organization’s 30-person events division that coordinates more than 700 large, mid-sized, and small in-person and online meetings each year. Everyone has help along the way.
Prestige Events Magazine
APRIL 10, 2024
The news comes as the sustainability consultancy completes a year-long project with major global experiential marketing agency, Jack Morton Worldwide which saw The Bulb tasked with creating the agency’s first ever global organisation sustainability strategy: The PLANET Plan.
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