event-design-event-marketing 
Event Marketer
MARCH 17, 2024
Zac Kelley, Manager Convention Services/3rd Party Industry Events/Demo Bank, Zimmer Biomet You might compare Zac Kelley’s role as manager of convention services and third-party events for Zimmer Biomet, a medical technology provider of orthopedic care, to that of a head of an operating room.
Event Marketer
MARCH 18, 2024
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover mountaintop skincare at the Kiehl’s Ski Lounge, sexy 3D printing and St. The custom-built skin bar, located at the base of the mountain, was an homage to Kiehl’s brand design and heritage. Patrick’s day rainbow-hunting.
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Smart Meetings
MARCH 18, 2024
Women are Making Events Industry History in Leadership Roles Access —the largest destination management company in the United States, and the only woman-owned and led National DMC—makes history with its appointment of three women as Co-Chief Executive Officers: Jennifer Miller, Danielle Phippen and Heidi Brown.
Event Marketer
MARCH 21, 2024
Brands have a history of producing extravagant, budget-busting activations designed to cut through the clutter at SXSW, but sometimes it’s the smaller, nimbler campaigns that make the biggest splash. Case in point: Shipt’s multipronged guerrilla marketing strategy at the 2024 show.
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Tigris Events
MARCH 16, 2024
[…] The post Designing Memorable Brand Experiences: Strategies and Best Practices appeared first on Leading the Canadian Industry in Dynamic Event Staffing, Event Planning & Experiential Marketing.
Event Marketer
MARCH 17, 2024
Show organizers partnered with rCup to provide re-useable cups to all on-site networking events throughout the campus and continued its partnership with Second Harvest and Habitat for Humanity to ensure leftover products and booth materials end up with organizations that support communities in need.
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