event-marketing-event-design 
Attendease
MARCH 7, 2024
When you think about promoting your association’s biggest events, what comes to mind? All of these are excellent techniques for spreading the word about your upcoming event. All of these are excellent techniques for spreading the word about your upcoming event. But why not add search engine optimization (SEO) to the mix?
PCMA Convene
MARCH 27, 2024
For a sense of how the business events industry is — or isn’t — embracing sustainability, let’s take a look at three different surveys. Only 17 percent of 340 organizers, who plan corporate, nonprofit, academic, and other kinds of event, said they are featuring sustainability in their program content.
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Smart Meetings
MARCH 25, 2024
The annual customer gathering and user conference for the largest event tech company on the planet, Cvent Connect, is moving to Henry B. We asked Rachel Andrews, senior director of meetings and events, what 3,500 anticipated attendees can expect in the new location and expanded agenda. The evening event promises Texas-style fun.
Event Marketer
MARCH 17, 2024
Zac Kelley, Manager Convention Services/3rd Party Industry Events/Demo Bank, Zimmer Biomet You might compare Zac Kelley’s role as manager of convention services and third-party events for Zimmer Biomet, a medical technology provider of orthopedic care, to that of a head of an operating room.
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Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Attendease
MARCH 14, 2024
Volunteers are crucial to event success. Volunteers make events a positive, engaging experience for attendees from the moment they approach the check-in desk to when they find their seats. Not to mention, your tech volunteers work behind the scenes of hybrid and virtual events to troubleshoot and keep the event running smoothly.
Event Marketer
MARCH 18, 2024
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover mountaintop skincare at the Kiehl’s Ski Lounge, sexy 3D printing and St. The custom-built skin bar, located at the base of the mountain, was an homage to Kiehl’s brand design and heritage. Patrick’s day rainbow-hunting.
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