Attendease

JANUARY 11, 2024

As such, it’s safe to say that virtual events are here to stay. After all, these enable businesses and professionals to interact with more people from different regions and easily market new products and services globally. It’s thus no surprise that the market for virtual events is valued at $78.53 billion (C$104.99

Wireless 195

Wireless Sponsorships Management Events 195

Eventmobi

JANUARY 10, 2024

Without a doubt, conference apps are a must-have tool for any event organizer. In fact, an overwhelming 91% of event organizers claim event apps are crucial to their success. Even attendees themselves enjoy using event apps and consider this technology an integral part of their event experience.

2024 195

2024 Conference Event Apps Speakers 195

Event Industry News

JANUARY 31, 2024

In under two weeks EXPERIENCEit, the new initiative designed to support the growing market for experiential events in Scotland and across the UK, will showcase its debut event in Edinburgh. EXPERIENCEit celebrates the rise in the […]

2024 62

2024 Marketing Conference Events 62

Smart Meetings

JANUARY 22, 2024

Allseated Rebrands as Prismm to Launch New 3D Virtual Design Platform Just as a light prism offers infinite possibilities of colors, the Prismm unified SaaS platform being announced today will offer dynamic virtual digital twins of event spaces to enable collaborative sourcing, designing and planning from any computer screen.

Technology 96

Technology Event Planning 2014 Sustainability 96

PCMA Convene

JANUARY 22, 2024

Membership wants one thing; publications, marketing, and chapter relations, another. Membership may own the creative design, while marketing is responsible for the creative design. The event team and publications are consulted.

Consulting 104

Consulting Management Meetings Marketing 104

Event Marketer

JANUARY 26, 2024

Nicholas Rowland, Senior Marketing Manager, Seedlip As an event marketer, you’ve likely been exposed to an array of non-alcoholic (NA) spirits, wine and beer products over the last 12 months—the industry’s explosive growth has been hard to miss. Read on for more of Rowland’s insights on Seedlip’s 2024 marketing agenda, U.S.

Food and Beverage 100

Food and Beverage 2024 2016 Marketing 100

Event Marketer

JANUARY 2, 2024

Branded farmers markets are plowing through the event scene with fresh produce—and engagement tactics Just about everyone is on a wellness kick of some kind these days as consumers increasingly prioritize their well-being.

Marketing 93

Marketing Education Social Media 2022 93

Event Marketer

JANUARY 15, 2024

Experiential Marketing Measurement Coalition Better event measurement builds credibility for your events. Event Marketer has a new media partnership with the industry’s leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. We can help.

Marketing 65

Marketing Event Marketing 2024 Trade Shows 65

Event Marketer

JANUARY 30, 2024

The Event Trends That Matter Most in 2024—and How to Meaningfully Deploy Them Business events are poised for transformation as content is revolutionized, sustainability takes center stage, artificial intelligence cracks open efficiencies and traditional formats are deconstructed. Oh, and don’t forget fun.

2024 82

2024 Sustainability Marketing Event Marketing 82

Smart Meetings

JANUARY 10, 2024

Maybe you seek a design-forward boutique hotel in the big city; or a historic seaside inn in a small village. The perfect event space is out there—read on, and maybe you’ll find it here. The property prides itself on its design-forward character and iconic artwork, which award-winning designer Adam D. and one at 772 sq.

Venues 98

Venues Food and Beverage Hotels Transportation 98

Event Marketer

JANUARY 22, 2024

Most event marketers know how difficult it can be to get budget dollars when their peers in other marketing disciplines have better data. But there are countless ways to measure the impact of events and collect compelling data that proves how live experiences ladder up to real business goals.

2023 76

2023 2024 Trade Shows Event Marketing 76

Event Marketer

JANUARY 31, 2024

Filmmakers, actors, storytellers and, yes, marketers gathered in Park City, UT, for the 40 th annual Sundance Film Festival, Jan. 18-28, where brand activity has become nearly as ubiquitous as the event’s premieres and panels. The brand additionally served as presenting sponsor of the Variety Interview Studio.

2024 114

2024 Marketing Entertainment Apparel 114

Event Marketer

JANUARY 29, 2024

But the brand’s evp of marketing, Victoria Lozano, says it’s not limited to art class. EM’s sister publication, Chief Marketer , spoke with Lozano about Crayola Creativity Week , including how the brand develops the program, its target audience and marketing outreach, and how it measures success.

Education 97

Education Marketing Entertainment Event Design 97

Event Marketer

JANUARY 25, 2024

From show-stopping activations to AI-powered touchpoints, CES is the window into the future of experiential marketing and inspiration for the design, engagement strategy, and the wow factor for the rest of the year and beyond. We asked the experiential design and fabrication experts. The stand was bold in its design.

2024 90

2024 Trade Shows Tech 2023 90

Event Marketer

JANUARY 16, 2024

Lead Partner: LEO Events) Netflix Word traveled fast around the floor to check out Netflix’s “3 Body Problem” immersive experience, promoting the upcoming mystery series, and the line was so long they had to periodically cap it. How will this theme park trend change brand expectations and experiential marketing budgets?

2024 96

2024 Retail Travel Tech 96

Smart Meetings

JANUARY 19, 2024

If you’re pursuing your CMP, you may be all too familiar with imposter syndrome; Alexandra Carvalho, CMP, says that when she was working towards the esteemed designation, she certainly was. She learned of the CMP early on in her career in the meetings and events industry. The energy of an event day is my secret fuel,” says Carvalho.

Fashion 105

Fashion Education Meetings Technology 105

Event Marketer

JANUARY 19, 2024

As attendees buzzed about retail media networks and supply chain logistics, EM was on the floor sipping cappuccino and hunting down the top design and engagement tactics across 300,000 square feet of expo space. T-Mobile For Business’s exhibit had a striking design that could be spotted from afar. Here’s what we discovered.

2024 98

2024 Retail Trade Shows 2023 98

Event Marketer

JANUARY 10, 2024

Consumer technology is entering a new era of design, and you might say the booth experiences on-site at this world’s largest expo for consumer technology are, too. Design choices appear to be more sustainable, but luxe. Additional reporting by Event Marketer correspondent, Anna Huddleston.

2024 105

2024 Sustainability Travel Technology 105

ePly

JANUARY 14, 2024

And not just a success, but a spectacular event that people will be talking about for years to come. We will go over the types of exhibitions, explain the CEM designation, give you a step-by-step exhibition checklist, team training recommendations, exhibition management best practices, hot tips and tricks, and more.

Management 62

Management Social Media B2C Insurance 62

Event Smart

JANUARY 11, 2024

Events are one of the most effective marketing tools for any event organizer, as they can help achieve various goals, such as generating leads, increasing brand awareness, educating customers, building relationships, and more.

Education 52

Education Events Marketing 52

TicketBud

JANUARY 11, 2024

A trifecta of event trends in 2024 shows promise in creating innovative, immersive, and inclusive events that drive engagement and align with evolving societal values. But embracing advanced event technologies isn’t just a passing fad – it is crucial in revolutionizing the event landscape. “As

2024 78

2024 Sustainability Technology B2B 78

Event Marketer

JANUARY 19, 2024

Over the last 13 years as a lead sponsor, Adobe has leveraged the festival as a platform to merge product announcements with events and CSR missions to help tell a cohesive story about its brand and mission. 18, we hopped on a call with Freeland to talk program strategy, engagement and advice for fellow brand marketers making the trek.

Sponsorships 110

Sponsorships Entertainment Sports Marketing 110

ePly

JANUARY 27, 2024

The world of event planning experiences success not just through having a great venue or a top-notch speaker line-up – it’s about getting the word out and drawing a crowd. An event marketing plan is integral for tying this all together into one magical experience. What Exactly is an Event Marketing Plan?

Event Marketing 62

Event Marketing Marketing Social Media Trade Shows 62

Event Marketer

JANUARY 16, 2024

Stacey Gromlich, Senior Director-Audience Engagement and Global Events, Siemens Designing a brand experience that influences and inspires has always been a passion for Stacey Gromlich, senior director-audience engagement and global events at Siemens Digital Industries Software. Social is huge for us.

Trade Shows 86

Trade Shows 2024 Global Events Event Marketing 86

Smart Meetings

JANUARY 3, 2024

Skyscraper Above the Sea Wyndham Grand Ijin Busan Wyndham Grand Ijin Busan is the first Wyndham Grand in South Korea, and an unmatched space for a chic, oceanside meeting or event. 271 guest rooms overlook the glittering coastline, and six event venues include a ballroom that can host 700 conference guests or 550 banquet guests.

Meetings 98

Meetings Hotels Venues 2021 98

Ins'Tent

JANUARY 10, 2024

Whether it is Halloween, a themed event, or just a fun get-together with friends, adding costumes to the mix can make things more interesting. They are designed for portability and versatility. In addition to personal costuming, they can also be used as props for a variety of events. These costumes are designed for comfort.

Advertising 52

Advertising Marketing Travel Events 52

Event Marketer

JANUARY 11, 2024

And as for the tall walls—budget or design strategy decisions aside—they do keep the “other” logos around visitors out of camera view and help place the focus on what matters most… for that moment anyway. Additional reporting by Event Marketer correspondent, Anna Huddleston. In some cases, the walls create an air of mystery.

2024 98

2024 Event Marketing Marketing Trade Shows 98

Event Marketer

JANUARY 19, 2024

Our motto is that technology transforms the everyday for everyone,” says Stacey Gromlich, senior director-audience engagement and global events at Siemens. “We Photo Credits: Freeman The post CES 2024 Coverage: How Siemens Builds Stories into its Exhibits appeared first on Event Marketer.

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2024 Technology Global Events Tech 100

Event Marketer

JANUARY 22, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover Quitter’s Day, Gen Z situationships and cafés run by banks. In this case, the challenges were completed in groups—and designed to help participants determine the traitor among their squad. Gganbu gang for life. 13-21 in L.A., 13-21 in L.A.,

Banking 92

Banking 2023 2021 Entertainment 92

Event Marketer

JANUARY 15, 2024

We hit the ground in Vegas last week for the 56 th annual CES to hunt for fresh booth trends and design tactics. TACO BELL IS COOKING UP A PRE-SUPER BOWL ‘CONFERENCE’ You never know what Taco Bell will pull from its experiential marketing playbook next. Case in point: A pre-Super Bowl event on Feb. 17 through Feb.

Food and Beverage 110

Food and Beverage 2024 Social Media 2016 110

Event Marketer

JANUARY 3, 2024

That’s a beautiful place to be, and we continue to deliver strong advertising into the market,” he says. We spoke with Cahill about the campaign’s marketing goals and KPIs met; the strategic thinking behind targeting consumers in the Sun Belt region; the brand’s evolving marketing mix; and planned investments for 2024.

Advertising 79

Advertising Sports Sponsorships 2024 79

EncoreAPAC

JANUARY 8, 2024

One of the most effective ways to create a rewards and recognition system that appeals to all generations is to offer incentive travel and destination events for your top performers and teams. The landscape of incentive travel is evolving, with a projected market value increase to $216.8

Travel 52

Travel Social Media Transportation Events 52

EncoreAPAC

JANUARY 8, 2024

One of the most effective ways to create a rewards and recognition system that appeals to all generations is to offer incentive travel and destination events for your top performers and teams. The landscape of incentive travel is evolving, with a projected market value increase to $216.8

Travel 52

Travel Social Media Transportation Events 52

The Planner's Lounge

JANUARY 6, 2024

We feature wedding and event planners from around the world with many different levels of experience. On Mondays, team meetings, Tuesdays, Wednesdays and Thursdays, apart from emails, are designated for online meetings with vendors and clients and email correspondence for new weddings and existing ones.

2012 52

2012 Education Marketing Events 52

Canadian Special Events

JANUARY 30, 2024

Even before the pandemic and the monumental shift to virtual, digital, and now hybrid events, the role of event technologist was a crucial part of making events successful. Having a dedicated Event Technologist on board allows event organizers like you to focus on what they do best.

Insurance 52

Insurance Tech Technology Event Technology 52

Caterease

JANUARY 9, 2024

Live video feeds and pre-recorded content can engage audiences and create immersive experiential events. Utilizing tech in catering could help you stand out from the competition and increase event bookings. In 2024, success will come down to strategy and marketing.

2024 52

2024 Sustainability Social Media Technology 52

InGo

JANUARY 2, 2024

What we’ve released in 2023: Introduced InGo Meetings InGo Meetings is a new addition to our platform’s core feature set that allows your participants to set up meetings with each other during an event. Released a New Dashboard Experience We released a new Events Dashboard Experience that is focused on the most important metric to you — ROI.

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2024 2023 Social Media Meetings 52