Platform Overview
View all the features available with Attendease
JustReg
Meet our simplified registration solution
Features
In-person
Hybrid
Virtual
BY TYPE
Blog
Keep up with the latest events news, topics and industry insights
Resources
Get the latest whitepapers, ebooks & videos on corporate events management
Support Center
Helpful answers from the Attendease team
Event Management
March 5, 2024
Attendease
It’s no secret that people are turning to online resources more and more frequently to answer their health questions. 77% of people use search engines during the patient journey, and about 7% of all daily searches are health-related.
That’s why your healthcare website can be an effective tool for raising awareness of your organization’s offerings, including your event opportunities. Healthcare audiences are already used to receiving healthcare information online, making your website a natural place to spread awareness of upcoming events.
This guide reviews our top tips for streamlining your healthcare web design to better communicate about your upcoming engagement opportunities.
Content marketing is an effective way to spread awareness about your organization’s opportunities without being too overt. According to Kanopi, healthcare content marketing involves “developing relevant, useful, educational online content to generate interest in a brand’s products or services and acquire and retain new customers.”
82% of consumers feel more positively about a company after engaging with their custom content, making content marketing a useful strategy for promoting upcoming events. Consider developing the following types of blog content to generate excitement for your engagement opportunity:
Post on your blog regularly leading up to the event (at least two or three times a week) with reminders and updates to maintain enthusiasm and engagement. You can also easily share these blog posts via email or social media for even more engagement opportunities.
When potential event attendees land on your website, they’ll want to know the logistics of your event. That means you should offer a user-friendly event landing page that covers the where, when, and why of the experience.
Along with information about the event’s date, time, and location, include additional details such as:
If a single landing page isn’t enough to cover the full details of your event, consider creating a microsite instead. These are sub-websites linked to your organization’s main website that include a cluster of web pages covering just one topic. Microsites can be a great way to go more in-depth about what to expect from your event while still staying connected to your organization’s branding.
Your event registration form is the tool audience members will use to RSVP or buy tickets for your event. This form should be as straightforward as possible to create a positive experience for attendees and communicate the need-to-know information ahead of time.
Your registration form should be:
Make sure attendees are automatically sent an email after completing the form to confirm their registration. Provide a ticket and receipt as needed and include contact information that attendees can use to reach out with any questions before the event.
Using multiple platforms to communicate about your upcoming event increases the chances that more potential attendees will see your promotions and register for your event.
Plus, a robust online presence on multiple platforms can reflect positively on your healthcare organization as a whole. For example, 81% of consumers view a strong social media presence as an indication that a hospital offers cutting-edge technologies.
Promote your event blog posts and microsite using channels such as:
You can also promote your website content to a wider audience by creating Google Ads. These are paid ads that appear at the top of search results pages for keywords relevant to your event. For example, if you’re holding a fundraising 5K event to support your hospital’s patients, you could create Google Ads targeting the keyword “local 5K races.”
If your healthcare organization is a nonprofit, you could be eligible to receive a free $10,000 in Google Ad spending via the Google Ad Grants program. This program can greatly reduce your marketing spend, helping you save money while still reaching a broader audience.
Your post-event communications are just as important as pre-event messages. After your event concludes, foster ongoing engagement with attendees by expressing your appreciation for their involvement. One of the most effective ways to show your gratitude is by allowing attendees to submit feedback via your website.
Offer an online survey or poll as well as an email address they can use to send in their thoughts and comments. Ask attendees to provide input on:
Follow up with attendees via email to thank them for their input, address common concerns, and outline the strategies you’ll use to ensure next year’s event aligns with their feedback.
Your event communication and promotion strategy can make or break your event’s success. Streamlined event communications help drive qualified event leads by ensuring audience members have the information they need to determine whether your event is right for them. Following these tips ensures that your healthcare organization can provide a positive attendee experience from the very beginning of the event process.
Event Trends
January 21, 2021
January 12, 2021
January 5, 2021
Your email address will not be published. Required fields are marked *
Comment *
Name *
Email *
Website
Save my name, email, and website in this browser for the next time I comment.
Δ