How Topgolf Teed up a Product Launch with an Engagement-rich ‘Nightclub’
Event Marketer
OCTOBER 31, 2024
A secret tunnel connected through the half-pipe led to an ice-themed speakeasy, the 20 Degree Lounge presented by Cash App (a reference to the club’s 20-degree loft). The ice lounge featured The Sure Thing club encased in a block of ice and an ice sculpture of the Cash App logo.
Let's personalize your content