Event Marketer

APRIL 17, 2024

John Lynch, Trade Marketing Manager, Lacoste North America Lacoste once again took over a VIP hospitality suite to engage key stakeholders. We’ve been evolving the Miami Open [activations] over the years,” says John Lynch, trade marketing manager at Lacoste North America. “The Agency: Factory 360.

Sponsorships 91

Sponsorships Apparel Retail Fashion 91

GEVME

MARCH 24, 2022

From event marketing to sponsorships, the metaverse is likely to set the future of events. To know about this, we invited Michelle Nicole McNabb , Founder & Director of Emenee Marketing N Events , on the third episode of Event Exchange, to shed light on the impact of metaverse on event marketing and sponsorships.

Sponsorships 156

Sponsorships Event Marketing Marketing B2B 156

Velvet Chainsaw

DECEMBER 11, 2019

If your conference is like most, sponsorship revenue is underperforming. If your conference revenue business model falls short on one or both of these benchmarks, your sponsorship strategy is in need of a turnaround. For your sponsorship menu, approach the categories in terms of how they align with your sponsor’s marketing objectives.

Sponsorships 273

Sponsorships Advertising Transportation Education 273

Attendease

FEBRUARY 8, 2024

CRMs, association management software, and event planning platforms go beyond managing member data and event planning. Associations rely on software for effective membership management, data collection and tracking, financial record-keeping, and much more. How does technology improve event data management?

Event Management 195

Event Management Technology Management Sponsorships 195

SpotMe Blog

SEPTEMBER 23, 2021

Event sponsorship is a well-used tactic to help with both funding and value delivery for large and small events. . What Are Event Sponsorships? Event sponsorship is when an organization agrees to cover part of the cost of an event in exchange for promotional benefits. In-kind sponsorship. Why Do Sponsorships Matter?

Sponsorships 242

Sponsorships 2021 Food and Beverage Marketing 242

Attendease

NOVEMBER 1, 2019

Luckily, sponsors are here to make event costs easier to manage and to help generate significant revenue for your event. This is why event sponsorship packages are crucial because they help you get more sponsors. In your event sponsorship package, you want to include the following information: Expected attendance.

Sponsorships 257

Sponsorships Event Apps Events Speakers 257

Picatic by Eventbrite

FEBRUARY 17, 2023

We sat down with Matt Tuffuor, Global Community Marketing Manager at Eventbrite and co-founder of Toasted Life, and Emily Kessler, Partner and […]

Sponsorships 195

Sponsorships Marketing Events Management 195

Canadian Special Events

AUGUST 28, 2022

The Sponsorship Marketing Council Canada (SMCC) was created in 2004 to drive advancements in the fi eld of sponsorship marketing. Sponsorship Marketing Council Canada is an anticipated national event in the Canadian marketing calendar. . Redstone Agency , rocks the SMA’s.

Sponsorships 52

Sponsorships 2021 Marketing 2004 52

Velvet Chainsaw

DECEMBER 12, 2019

Sponsorship is the most powerful form of marketing. Recently I’ve received invitations to attend webinars and download industry research reports and articles all aimed to help conference and show organizers grow sponsorship revenue. Some of the more innovative sponsorships will align with the passion or values of the attendees.

Sponsorships 195

Sponsorships Food and Beverage Advertising Contracts 195

Attendease

APRIL 14, 2023

Event email marketing is one of the most powerful online strategies you can use to promote events. By sending well-crafted marketing emails you can regularly check-in with your audience, increase registrations , secure sponsorships and speakers, and grow your brand visibility. Let’s begin! Greed: “2 for 1 tickets. One day only.

Marketing 195

Marketing Sponsorships Speakers Events 195

Event Marketer

DECEMBER 11, 2023

Its mobile tour is rolling into sporting events in nine markets, with 14 “tentpole stops” and surprise mid-week jaunts also on the agenda. The program encompassed sponsorships of more than 50 college football teams, and on-site activations that spanned performances by top djs, photo moments, interactive games and a whole lot of cold ones.

Sports 116

Sports Sponsorships Wireless 2023 116

Velvet Chainsaw

SEPTEMBER 22, 2017

The most effective sponsorships are all about the attendee — the fan, the sponsor’s target market. If they don’t win over the attendee, the sponsorship may not be sustainable. The same could be said for the naming of your sponsorship levels. A Different Approach to Naming Sponsorship Levels. Dare to be different!

Sponsorships 278

Sponsorships Advertising 2017 Sustainability 278

Attendease

FEBRUARY 29, 2024

While you can hardly wait for the day to come, you know there’s still a lot to get done in the meantime—from locking down the perfect venue to developing attention-grabbing marketing materials that drive registrations. Your event team will likely include the following roles: Event Manager. Marketing and Communications Manager.

Sustainability 381

Sustainability Social Media Sponsorships Management 381

ePly

FEBRUARY 13, 2024

Event sponsorship levels represent the difference between a money-losing event and one with a positive ROI. Savvy event marketers take the time and try to build sponsorship packages that appeal to their prospects’ needs. They know that offering sponsorship tiers is essential in building sponsorship packets.

Sponsorships 62

Sponsorships Financial Marketing Speakers 62

Event Marketer

MARCH 25, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover cash showers, glitter-filled toilets and Fab Daddy, the mascot that wants you to get “f*d up.” IBOTTA’S CLOUD INSTALLATIONS ARE MONEY IN THE BANK If there’s one thing everyone loves, it’s free money.

Sponsorships 99

Sponsorships Insurance Sports Banking 99

Stova

FEBRUARY 15, 2024

New year, new look, new sponsorship packages… To get the best sponsors, you need enticing packages that reflect the trends shaping events in the year ahead. Help your sponsors align with this paradigm shift by incorporating green practices in your event sponsorship packages. Let technology prove event sponsorship value.

Sponsorships 59

Sponsorships 2024 Trade Shows Sustainability 59

Event Marketer

APRIL 10, 2023

The appeal is evident: “Picklers” represent a broad demographic for brands to connect with, and as more dollars are being poured into the sport every day, it’s likely that sponsorship—and engagement—opportunities will only get better from here. People want to be part of the action,” says Makena Berchem, brand manager-partnerships at Carvana.

Sponsorships 90

Sponsorships Sports Social Media Marketing 90

Event Farm

JUNE 19, 2017

As an event that has seen explosive growth since it started five years ago, HubSpot's INBOUND is one of the biggest marketing and sales industry events. What were you doing before taking the Sponsorship Manager position at INBOUND? We actually keep speaking content and sponsorship completely separate.

Sponsorships 141

Sponsorships Management Speakers Marketing 141

GEVME

JUNE 4, 2019

For many event managers, sponsors are a major source of income. Why is event sponsorship crucial? Given an event sponsorship proposal and the propensity of consumers to associate sponsors with the event they promote, it is important for companies to select events that are appropriate for their brand, product, or corporate image.

Sponsorships 136

Sponsorships Trade Shows Events Advertising 136

webMOBI

JULY 4, 2022

Event sponsorship is a powerful marketing tool that can help promote your brand and attract new customers. There are many important steps you should consider when planning an event sponsorship, including planning in advance and designating the right partners, building a budget, and managing expectations.

Sponsorships 98

Sponsorships 2022 Management Marketing 98

GEVME

JUNE 20, 2019

If so, you will certainly be interested in writing event sponsorship for the event. What is event sponsorship? Learn about your sponsorship obligations as an existing sponsor. How to write rules for event sponsorship. Establish each sponsor’s marketing objectives. Example of rules for sponsorship.

Sponsorships 120

Sponsorships Advertising Social Media Events 120

Event Marketer

APRIL 3, 2023

We care about competition and performance and being advanced, but it’s also about the daily athlete,” says Félix Bedolla, brand communications manager at adidas MENA. “In What’s more, adidas is in the process of adjusting its sponsorship contracts to ensure men’s and women’s teams are compensated equally by the brand.

Sponsorships 103

Sponsorships Sports Social Media Contracts 103

Endless Events

APRIL 27, 2023

In-kind sponsorships are relationships where a business sponsors an event by providing free goods or services rather than a financial contribution. So can in-kind sponsorships for events help you meet your event goals? The one organization I worked for that did a ton of event sponsorships had a sales department that did the selling.

Sponsorships 71

Sponsorships Negotiating Food and Beverage Events 71

Event Marketer

OCTOBER 2, 2023

Bria Washington, Manager-Sports Marketing, Coca-Cola During the two-day activation, Coke distributed 8,100 samples of products from across its portfolio. I didn’t want it to just be a solo JLab activation within a Coke footprint,” says Bria Washington, manager-sports marketing at Coca-Cola. “It Agency: 160over90.

Sports 121

Sports Sponsorships Retail 2023 121

Event Marketer

APRIL 10, 2023

Fortunately, brands are offering women’s sports an assist through purpose-led sponsorship programs that, at their core, are about driving awareness of the leagues and the players more than the company’s latest offerings. It’s not just the right thing to do, “it’s good business,” says Alison Giordano, svp-global sponsorships at Mastercard.

Sports 87

Sports Sponsorships 2023 Social Media 87

Event Marketer

APRIL 10, 2023

Consumers’ interest in the sport is booming—and that translates to big-time sponsorship opportunities for brands who take the time to understand who the fans are and how to speak to them authentically. So we tapped two brands that jumped on sponsorships early to find out what they’ve learned.

Sports 89

Sports Sponsorships 2023 2021 89

Event Marketer

FEBRUARY 9, 2024

Let’s talk everything at the 2024 Experiential Marketing Summit, April 24-26, in Las Vegas. Indeed, events are everything , and at the 22 nd annual Experiential Marketing Summit, April 24-26, at the MGM Grand Las Vegas, we’ll explore why. Kerry Lamont, manager-shows and events at Bombardier told EM.

2024 89

2024 Marketing Trade Shows 2025 89

Event Marketer

FEBRUARY 14, 2022

“The key word is flexible, and making sure that you don’t forget about the people who were going to be in person and helping amplify their experience when it has to be at home,” says Meliza Humphrey, senior brand marketing manager at Acura. “I We wanted to bring our own story to Sundance,” Humphrey says.

Sponsorships 118

Sponsorships 2022 2021 Marketing 118

EventMB

JULY 31, 2019

More information about the Event Manager Blog’s sponsored posts. However, with the expense of sponsorship, travel, setup, sales resources, and dynamic/engaging booths, it’s imperative that […]. However, with the expense of sponsorship, travel, setup, sales resources, and dynamic/engaging booths, it’s imperative that […].

Marketing 195

Marketing Trade Shows Sponsorships Travel 195

EventBank Insights

JUNE 29, 2020

Sponsorships are another means to generate revenue without putting all the cost on your audience members and also create some partnerships with other companies that could benefit from sponsoring your webinars, the long term benefits are without understatement. But first, ask yourself this: Are Sponsorships Valuable to You? Credibility.

Sponsorships 78

Sponsorships Marketing Travel Management 78

EventMB

MAY 17, 2018

More information about Event Manager Blog’s sponsored posts. But finding one that has all that plus incredible opportunities for additional revenue and sponsorships streams is a dream come true. The post Anaheim Convention Center: 25 Examples of Powerful Sponsorship Ideas by Visit Anaheim appeared first on [link].

Sponsorships 147

Sponsorships Event Management Venues Management 147

SpotMe Blog

JUNE 13, 2023

With so many logistics to handle and compliance regulations to consider when managing pharma events, working with expert pharma event management companies can help reduce stress and ensure you achieve your business goals more easily. You are probably lucky enough to have a great event management team that delivers exceptional events.

Event Management 130

Event Management 2023 Management Healthcare 130

Bizzabo

SEPTEMBER 17, 2020

From sponsored sessions to virtual booths, discover the most popular virtual event sponsorship ideas for engaging virtual attendees and driving ROI. In fact, a whopping 90% of marketing leaders plan to invest in virtual and hybrid events in 2020. Virtual Event Sponsorship Value Propositions. 8 Virtual Event Sponsorship Ideas.

Sponsorships 88

Sponsorships 2020 Trade Shows Event Apps 88

Expo Pass

JANUARY 23, 2024

We’re kicking off the year with a great topic that’ll set you up for a successful year of event marketing. Our recent webinar, Decoding Event Marketing: What Works & What Doesn’t , featured a pair of marketing gurus who graciously shared their wisdom. So, how often should event marketers update their strategies?

Event Marketing 134

Event Marketing Marketing Social Media Events 134

Eventbrite UK

FEBRUARY 17, 2023

We sat down with Matt Tuffuor, Global Community Marketing Manager at Eventbrite and co-founder of Toasted Life, and Emily Kessler, Partner and […]

Sponsorships 78

Sponsorships Marketing Events Management 78

Eventbrite UK

FEBRUARY 17, 2023

We sat down with Matt Tuffuor, Global Community Marketing Manager at Eventbrite and co-founder of Toasted Life, and Emily Kessler, Partner and […]

Sponsorships 78

Sponsorships Marketing Events Management 78

Event Marketer

APRIL 11, 2022

More Sports Sponsorship Tactics: Capitalizing on Golf’s Growth, Tito’s Handmade Vodka Debuts a PGA Tour Lounge. As a heritage sponsor, we’ve always tried to find ways to make sure there’s mutual value,” says Ryan Keen, senior marketing manager at the Coca-Cola Company. million people. “As RODEOHOUSTON ?

Sponsorships 136

Sponsorships Apparel Sustainability Sports 136