Attendees Step Inside a ‘Barbie’ Dreamscape at the Film’s L.A. Premiere and Afterparty B-to-C Events Posted on August 21, 2023 by Kait Shea “The ‘Barbie’ premiere was over the top—over-the-top pink explosion, over-the-top builds, over-the-top environmental, and then into the party was 2,000-plus people. And we leaned in hard… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Tags:brand partnerships, Barbie, experience design, Warner Bros., Sponsorship, fabrication, Film Premiere, installation Related Articles Smirnoff Courts Facebook Fans with Nightlife Exchange How American Express Keeps its Event Portfolio Fresh Bacardi gets positive WOM to flow CES 2024 Coverage: Scenes, Stories and Showstopping Booths from Las Vegas