ITA Group Expands APAC Operations Through Partnership with PRM Marketing Services

WHAT'S HAPPENING NOW:

SUBSCRIBE TO MAGAZINE

Exhibiting &
Event Topics

EXHIBITOR
Magazine

EXHIBITOR
Xchange

EXHIBITOR
LIVE

EXHIBITOR
Education Week

Venues
& Destinations

EXHIBITOR
News

trending

Sponsored Content
Swag is Out, Experiences are In: The New Era of Corporate Event Engagement

Awards
Synergy Earns Double Gold at Hermes Creative Awards

EXHIBITORLIVE News
Exhibitor Group Issues Call for Proposals for Speakers and Session Ideas for Upcoming EXHIBITOR Learning Events

Company News
ASM Global Acts Joins With Leading Reuse Platform r.World to Eliminate Single-Use Plastic Across Venue Portfolio by 2025

Venues & Destinations
Proof of the Pudding Continues to Expand with Another Midtown Event Space in 8West

Venues & Destinations
Raleigh Convention Center Expansion Project Poised to Break Ground

Associations/Press
UFI Announces Winners of 2024 Next Generation Leadership Grant Programme

Associations/Press
EDPA and 2XL Imaging to Host Entrepreneur and Motivational Speaker Brandon Steiner on June 19

Company News
Aluvision Grows with Las Vegas Showroom & Parts Depot

submit your news

email newsletter

Company News
ITA Group Expands APAC Operations Through Partnership with PRM Marketing Services

11/2/2022
WEST DES MOINES, IOWA/SINGAPORE — ITA Group, a global leader in corporate engagement solutions, has announced a strategic partnership with PRM Marketing Services (PRMMS), a Singapore-based leader in channel and loyalty marketing. PRMMS offers global capabilities, brings 15+ years in channel, customer relationship management and loyalty marketing business, and has a passionate and dedicated client-centric culture, similar to ITA Group.

The strategic affiliation helps ITA Group deliver immediate benefits to clients including:

Enhanced global perspective on engagement programs with informed cultural insights and sensitivity;
In-region, localized program management and support;
Enhanced loyalty/CRM program design, global technology, promotions and communications, awards and incentives; and
Access to a strong network of APAC support partners.

“The Asia-Pacific region is currently the fastest growing region in the world in terms of GDP,” said Kurt Hosna, ITA Group Director of Global Strategy. “Having local expertise within the region is essential to our global expansion strategy.”

According to ITA Group President and CEO Brent Vander Waal, “This APAC expansion is an important step to better serve our clients’ ever-growing needs. As a result, we can now offer stronger, more locally managed and culturally sensitive programs to our clients who are looking to connect, engage and motivate throughout APAC.” He added, “Understanding the nuances between regions, countries and cultures, while also having a strong supplier network, is critical to fulfilling our promise to achieve maximum business results.”

JB Ray, CEO of PRMMS, commented, “Formation of the global partnership with ITA Group is a strategic move guided by innovation, growth and our ambition to be the disruptor in CRM, partner relationship management and incentives and rewards programs in Asia Pacific.” He concluded, “We are excited about our partnership with ITA Group and what the future holds for our two organizations. Clients will benefit immensely from our combined solutions and unparalleled access to a global network in managing customers, channel partners and employees.”

About PRMMS
PRM Marketing Services (PRMMS) is a leading marketing technology company providing CRM, PRM and incentives and rewards solutions to Fortune 1000 companies and various other enterprise clients across APAC and global markets. Through a range of marketing strategies, loyalty methodologies and technologies, PRMMS builds strong partnerships and positive influences to bring innovative loyalty relationship marketing to clients. Find out more at www.prmms.com.

About ITA Group
ITA Group delivers custom-crafted global engagement solutions that motivate and inspire event attendees, employees, channel partners and customers. With operations globally and throughout the U.S., ITA Group designs unique business strategies and experiences that create connections, motivate audiences and drive purposeful change for some of the world's biggest brands. Find out more at www.itagroup.com.

Contact:
questions@exhibitormagazine.com