Win-Win Venue Contracts Mean Identifying These Planner Personas
Event Leadership Institute
FEBRUARY 17, 2020
However, because they’re also accountable to someone—a boss or a client—some are tempted to use negotiation tactics that can catch venue sales representatives off guard. The Latecomer believes that the real negotiation begins when the contract is ready to sign. This kind of negotiating can prolong the process for both parties.
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