Events are a great way to enrich people’s lives. However, not all events are equally effective in adding value to attendees. Some events are forgettable and fail to leave an indelible mark in one’s memory, while others effortlessly become a life-defining experience. Do you know what may set these events apart?
It’s storytelling.
As an event management software company, we work closely with event associations in Spain and the United Kingdom. We have received similar feedback from industry experts over the last years: some people attend so many events in a year that they sometimes feel monotonous and unremarkable. When asked about her opinion on the subject, Mentxu Sendino, CMO of Eventscase, says: “If every event you’re attending feels just like the last one, that means that event organisers must step up their game. They should incorporate new strategies to create unforgettable events.”
One way to address the issue at hand is by incorporating elements of storytelling into event planning and design. We are going to explore this topic through a new whitepaper we have just published. It is composed of the following chapters:
- Introduction
- The Science of Storytelling
- Elements of Compelling Storytelling
- Pro Tips for Event Organisers
- Mastering the Art of Brand Storytelling
- Examples of Successful Storytelling in Events
- Measuring the Success of Events
- Conclusion
Download the whitepaper now by clicking on the button below:
About Eventscase
The Eventscase platform helps event organisers manage corporate events, conferences, and trade shows, whether large, small, in-person, hybrid, or virtual. No technical skill is required at all. Anyone can create beautiful event websites, registrations, badges, perform check-ins, event apps, 1:1 meetings and more. Everything under the brand and domain of your company can be implemented with an Eventscase whitelabelled platform.
If you would like to subscribe to our newsletter to get live updates on everything related to our platform – news, blogs, events, announcements and much more, please, register here.