David Saef, CTSM, Earns Diamond-level Certified Trade Show Marketer Credentials

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David Saef, CTSM, Earns Diamond-level Certified Trade Show Marketer Credentials

6/20/2022
EXHIBITOR magazine, the award-winning leader in trade show and corporate event marketing education, announces that David Saef has now earned Diamond-level Certified Trade Show Marketer (CTSM) credentials.

David Saef, <a href='/ctsm'>CTSM</a>

David is a recognized industry veteran with over 20 years of experience. He started as a strategy consultant to the industry and in 2003 joined Exhibitgroup/Giltspur (later GES) to lead the strategy team, where he advised corporate marketers, event organizers and association leaders on event and sponsorship strategy. In 2018, he joined Freeman as a leader of their strategy practice.

David has partnered with industry leaders such as Boeing, P&G, Indeed, RE+, and AEM to develop critical event strategies and sponsor activations, engage attendees, and provide robust measurement and reporting. David has been active at EXHIBITORLIVE as a speaker since 2005 and earned his CTSM certification in 2016.

"CTSM has been an instrumental program in building a foundation of knowledge and tapping the industry’s best creators, innovators and thought leaders," said Saef. "I love the collegiality of the CTSM community and especially leveraging key trends, ratios and benchmarks to enable clients to deliver on program objectives."

"David has been serving our CTSM candidates and graduates as a speaker, educating us since 2005, but he also understood the importance of the CTSM program to individuals on the supplier side of the industry," said Jan Nelson, CTSM Executive Advisor. "He knew that by better understanding the needs of the corporate exhibit and event marketers and the best practices they were learning, the better they could serve their clients. He therefore enrolled in the CTSM program and continued to learn. To earn Diamond level, he contributed professionally to the industry and the CTSM program by advising, mentoring, and continuing to teach."

The Diamond-level CTSM classification was established in 2011 to recognize the graduates who have chosen to lead through professional contributions to both the CTSM program and the industry.

"CTSM Diamonds understand their roles as guides and mentors to help others succeed," continued Nelson. "My congratulations to David for becoming only the 24th CTSM graduate to achieve this highest level of certification out of over 700 graduates."

CTSM candidates receive extensive training in trade show marketing, in conjunction with Northern Illinois University Outreach. More than 3,000 candidates are currently enrolled. For more information, go to www.CTSM.com.

About Freeman
Freeman is a global leader in events. Whether virtual, in-person, or hybrid, we are on a mission to redefine live for a new era. With a data-driven approach and the industry’s largest network of experts, our insights shape exhibitions, exhibits, and events that drive audiences to action. Our integrated full-service solutions leverage a 100-year legacy in event management as well as new technologies to deliver moments that matter. For more information, please visit www.freeman.com.

About Exhibitor Media Group
The leader in trade show and corporate event marketing education, Exhibitor Media Group publishes EXHIBITOR magazine, an award-winning publication featuring best practices in trade show marketing. EXHIBITOR's learning events include: EXHIBITORLIVE, the National Conference and Exhibition for trade show and corporate event marketing; EXHIBITORFastTrak accelerated learning conferences; and EXHIBITOR eTrak, professional online learning. Exhibitor Media Group is also the founder and sponsor of CTSM (Certified Trade Show Marketer), the industry's only university-affiliated professional certification program. Learn more at www.ExhibitorOnline.com.

EXHIBITOR is a registered trademark, and EXHIBITORLIVE, EXHIBITORFastTrak, and EXHIBITOR eTrak, are trademarks of Exhibitor Publications, Inc. in the USA and other countries. All company and/or product names may be trade names, trademarks and/or registered trademarks of the respective owners with which they are associated.

Contact:
jnelson@ctsm.com