Attendees Step Inside a ‘Barbie’ Dreamscape at the Film’s L.A. Premiere and Afterparty B-to-C Events Posted on August 21, 2023 by Kait Shea “The ‘Barbie’ premiere was over the top—over-the-top pink explosion, over-the-top builds, over-the-top environmental, and then into the party was 2,000-plus people. And we leaned in hard… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Tags:Sponsorship, fabrication, Film Premiere, installation, brand partnerships, Barbie, experience design, Warner Bros. Related Articles How Four Brands are Marking St. Patrick’s Day 2024 with Experiential Shenanigans Goose Island Nestles into Music Festival Sponsorship How Intel Extreme Masters is Driving the Growth of Esport Tournaments Special Report: Women in Events 2022