Kallman Worldwide Partners with Online Expos to Deliver the World’s First Commercial Media Platform for the Global Events Industry

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Kallman Worldwide Partners with Online Expos to Deliver the World’s First Commercial Media Platform for the Global Events Industry

9/2/2021
WALDWICK, NEW JERSEY (USA) – Kallman Worldwide, Inc. announced today that it has partnered with Online Expos LLC to create a series of “permanent” online trade event venues to help Kallman customers promote their exhibit presence at international trade shows globally and on a year-round basis.

The partnership centers around the SHOWCASE™️ commercial media platform (CMP), developed and maintained by Online Expos. The CMP is a series of networking venues that operate 365 days a year, 24 hours a day to “combine the proven strength of trade shows with the power and speed of the Internet.”

Joe Brunoli, CPM Program Manager for Online Expos, explained. “Our goal is to create a permanent digital marketplace serving industry professionals in targeted business sectors,” he said. “Like Kallman, our mission is to bring buyers and sellers together for the express purpose of doing business,” he added.

For Kallman Worldwide, a company that has spent 60 years helping US exporters participate in international trade shows, the move to the SHOWCASE is seen as simply the “next step” in promoting their USA Partnership Pavilion program.

“When my dad started this business, we used black and white printed USA Pavilion Guides to promote our exhibitors,” explains Tom Kallman, CEO of Kallman Worldwide. “We quickly moved on to glossy color publications, then online interactive brochures, and finally to a virtual “Visitor Zone”, he adds.

“With the SHOWCASE, we can now offer our exhibitors the chance not just to promote their products and services digitally to a global audience, but to do so all year long on a persistent, ongoing basis.”

“The SHOWCASE offers our exhibitors the opportunity to present and promote themselves and their message digitally in advance of upcoming events,” Kallman explains. “They can also extend the lifecycle of that message for weeks post-show to connect with the global audience whom they may not have been able to meet in person.”

Each SHOWCASE venue offers exhibitors and trade visitors the opportunity to network on multiple levels: they can e-message each other, chat in real-time, book online meetings, and connect directly via WhatsApp and even have ad hoc video calls right from the exhibitor’s digital exhibit or the platform’s Networking area.

All communications and meetings utilize the platform’s own secure technology, so there is no need to use an external client application or browser add-on.

“Kallman Worldwide knows that international trade is a year-round conversation punctuated by global trade events,” Kallman continues. “The SHOWCASE platform, in conjunction with our USA Partnership Pavilions, allows our exhibitors to advance their brand strategy both physically and digitally, and in a way not offered by any other pavilion organizer in the world.”

See a demonstration video of our Aerospace & Defense Showcase.

ABOUT KALLMAN WORLDWIDE, INC. 
  Established in 1963, Kallman Worldwide creates unique opportunities for U.S. companies to strengthen business relationships around the world by maximizing their impact at international trade shows. With its flagship USA Partnership Pavilion, end-to-end exhibitor services, custom stand-building, and corporate hospitality programs, Kallman has helped more than 10,000 companies, associations, and government agencies “export with purpose and exhibit with confidence” at over 1,500 industry and professional events in 46 countries. The company is a strategic partner of the U.S. Department of Commerce, and a proud recipient of the President’s “E” Award for its role in helping to increase U.S. exports. Kallman Worldwide is headquartered in Waldwick, N.J., and staffs a Latin America office in Santiago, Chile. For more information visit www.kallman.com

ABOUT ONLINE EXPOS LLC  
Online Expos was born of necessity during the COVID-19 pandemic of 2020, when international travel and events became impossible, and when digital transformation became essential, driving every industry to embrace online collaboration and communication. These two powerful trends created the impetus for the creation of what the company has dubbed a Commercial Media Platform. The CMP utilizes proven virtual events platform technology and combines it with the 24/7 permanent networking and communications features and functionalities developed for social media. The first CMP, the USA Aerospace and Defense SHOWCASE™️, launched in March 2021. It was quickly followed by the USA Healthcare SHOWCASE™️ in June 2021. The company plans to inaugurate several more industry-specific venues over the course of 2021 and 2022. For more information, visit www.showcases.live.

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