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How Micro-Events Supercharge Your Event Strategy

Connecting with your attendees on an individual basis is usually difficult at large-scale events. This is a key reason why most event planners fail to create tailored experiences for their attendees – and in some cases, miss out on important leads.

It gets even more complicated when hosting events online. Finding a scope to provide maximum value to your attendees, understanding what they are looking for and personalising their experience can be difficult when you are hosting a virtual event for hundreds or thousands of people.

Now imagine what it would be like to be creating a personalised experience for your attendees at a hybrid event. As an event planner, you know that every attendee at your event is a potential lead.

This implies that when hosting a hybrid event, you need to take into consideration what would work best for both in-person and virtual attendees to drive maximum engagement at both ends of the spectrum.

To address this underlying challenge of creating customised engagement for attendees, you need to understand the impact of micro-events. 

From delivering value to building sustained relationships, micro-events create an impact on how you engage with your attendees. Such events also influence attendees into deciding if they must sign up for your future events. And in this piece, we explain why it is so.

But first, let’s understand what exactly is a micro-event.

What are micro-events?

As the name suggests, micro-events are smaller in size than regular events. As opposed to large-sized events, it aims at providing event organisers with the scope to reach a niche audience. 

Simply put, these events are highly targeted and act as an icebreaker to steer a conversation with your audience. And that implies that as an event planner, these events give you an opportunity to assert yourself as the knowledge partner that your audience is looking for. 

Micro-events can be moulded based on how you wish to engage with your attendees. For instance, you can host a micro-event prior to a large event as part of your pre-event engagement strategy. On the flip side, you can host micro-events in-between your large-scale events, either online or offline. 

So how do micro-events power your event strategy? 

Micro-events echo personalisation and credibility

Once your attendees have signed into your event, they are looking for quality networking, engagement and value. So, as a first step to keeping up with your attendees’ expectations, you need to make them believe that they matter and that your event is where their problems finally find a solution.

Micro-events help you amplify that you care about your attendees. These bite-sized events offer you a great opportunity to provide complete focus to your attendees on a one-to-one basis. This helps you tick off the most important aspect of a successful event – personalisation.

Now that you have created a unique, personalised experience for your attendees, what comes next? It’s trust.

It’s no secret that at large-scale events you may not get a chance to build a lasting relationship with each of your attendees. As an event planner, it’s poignant to lose on a prospective lead. So how do you avoid this?

At a micro-event, you can build a stronger bond with your attendees. By addressing their pain points and offering a solution directly, you are not just gathering a lead, but also gaining trust.  

Pro Tip: Emphasise that you will be providing an exclusive opportunity for a real-time solution on a one-to-one basis when inviting your attendees to a micro-event.

Show that you care through micro-events

Turning up for an in-person event may not be on the cards for everyone in post-pandemic times. Simply talking about the frequent sanitisation of the venue may not convince your attendees to make the effort to visit a venue in real life.

Micro-events, thus, make it easier for you to assure maximum safety to your attendees. It’s also comparatively smoother to manage a limited headcount, especially if you are planning to host the micro-events at a physical venue.

Pro Tip: If you are hosting a physical micro-event, highlight that it will be held for limited individuals only and that it will be safe to visit in person.

Build an impactful community 

An active community can help you kick off successful events, every time. Since you are able to provide greater value to your attendees at micro-events, this channelises the growth of an impactful community. 

Your attendees seek quality networking possibilities when attending an event. And through a micro-event, you are able to equip them with a sense of belonging as they get to interact and network with valuable members of that community.

Creating results-driven events is not easy. But by forging communities through micro-events, you will be able to generate better results from your present and future events.

Pro Tip: Create an invite-only community page for your micro-event attendees to keep them updated about your events or any other exclusive content.  

What does it take to host impactful micro-events?

To begin with, micro-events that are inclusive in nature are likely to draw higher engagement. For instance, you need to consider how your attendees seek to attend the micro event. If you are hosting a micro-event for remote attendees, choosing a reliable virtual event platform is a prerequisite. You should also factor in the time zones while scheduling your micro-event.

Structuring your micro-event content is also important. Given that these events are smaller in size and do not stretch for hours, it’s easy to get distracted.

So, to create a higher impact with your micro-event, you must be able to engage your attendees the moment they sign in to your event. Invest in quality content that is certain to keep your audience on the edge of their seats at your micro-event.

Finally, to make the best use of your attendee’s time, sketching out a strong agenda should be central to your micro-event strategy. Sometimes, less is more and that’s why keeping your micro-event simple and effective for your attendees is key. This will help you host an engaging, impact-driven micro-event. 

In present times, it’s important to keep in mind the convenience and expectations of your attendees when hosting an event. This calls for clearly understanding how your audience wishes to engage with you at your event. Among the various components that make a successful event, personalisation plays a vital role and micro-events are a powerful tool in achieving it. 

That said, what attendees look for at an event is constantly changing due to rapid developments in technology. To keep up with these changing trends, it’s worth considering an omnichannel approach to your event strategy – which allows you to host events centred around how your audience wants to connect with you.

Request a demo to see how Gevme can help you run micro-events.

Level up your events with Gevme’s omnichannel event platform

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