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Sports Sponsorship: 10 Ways Brands are Tackling the Tailgating Scene

Event Marketer

Its mobile tour is rolling into sporting events in nine markets, with 14 “tentpole stops” and surprise mid-week jaunts also on the agenda. Giveaways, fragrance and grooming product sampling, MVP-inspired photo ops and meet-and-greets with local celebrity athletes are all part of the event program, which runs through mid-December.

Sports 116
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£3m funding boost for sports and cultural events

Event Industry News

Nine cultural and sporting events set to take place in the West Midlands have shared £3 million of Commonwealth Games legacy funding to help bring hundreds of thousands of people together in the region. Giving an estimated £11.5

Sports 67
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Flexibility is top priority for sports event organisers

Event Industry News

Athena, the iconic Art Deco events venue in Leicester’s vibrant cultural quarter, has conducted new research shedding light on the top priorities of sports event organisers. Planners highlighted the importance […]

Sports 67
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Sporting Venue Spotlight: Jockey Club Venues

Event Industry News

These unique sporting venues have transformed into […] When you think of horse racing, you might envision a thrilling race, the thunder of hooves, and the elegance of jockeys guiding their steeds to victory. But what if we told you that The Jockey Club are not just about horseracing? They are so much more than that!

Sports 57
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Ottawa Tourism strategically aligns major association congresses with premier sporting events to maximise offering

Event Industry News

As part of its innovative approach to business events, major events, tourism and event hosting, Ottawa Tourism is further aligning its focus on major association congresses with leading sporting events.

Tourism 62
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Yahoo Sports Scores at NBA Crossover with a High-tech Retrospective

Event Marketer

Yahoo Sports gathered basketball fans on the court for “The First Bounce” retrospective experience highlighting heroes over four decades, from the ’60s to the ’90s. More Sports Sponsorship Content: American Express’s Pop-up Speakeasy Scores with Business Partners at NBA All-Star. Yahoo Sports (@YahooSports) February 20, 2022.

Sports 114
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Event Technology Awards – Coming to America…

Event Industry News

After more than a decade of recognising and celebrating groundbreaking achievements in event technology, the prestigious Event Technology Awards (ETA) is thrilled to announce its expansion to the United States and Canada.