17 Oct event tech insights: enhancing attendee engagement
in the rapidly evolving world of event management, technology has become an indispensable tool for an events company looking to enhance attendee engagement. following covid-19, traditional events incorporating more interactive experiences has rapidly increased, and event tech plays a pivotal role in this. in this blog, we’ll consider the event tech insights that we’ve found in our time planning corporate events in London and explore how it is reshaping the way attendees experience events.
personalisation
one of the fundamental principles of enhancing attendee engagement is personalisation. event tech allows organisers to tailor the event experience to each attendee’s preferences and needs. for example, mobile apps and registration platforms can collect data on attendees’ interests and behaviour, enabling organisers to suggest relevant sessions or networking opportunities. this personal touch not only makes attendees feel valued but also increases their overall satisfaction with the event. with the help of event tech, organisers can create personalised agendas, send customised notifications, and even provide individualised event maps, ensuring attendees have a seamless and enjoyable experience.
gamification
gamification is a powerful and growing tool in event technology. by incorporating elements of games, such as challenges, leaderboards, and rewards, the events company can make events more engaging and interactive. delegates love a little friendly competition, especially at corporate events, and gamified experiences can drive participation and create memorable moments. for instance, event apps can include scavenger hunts or trivia games related to the event’s content. attendees earn points or prizes for completing challenges, encouraging them to explore the event and connect with other participants. gamification not only boosts engagement but also helps organisers gather valuable data on attendee behaviour and preferences.
live polling and q&a
live polling and q&a sessions are essential for enhancing attendee engagement during presentations or panel discussions. event technology solutions make it easy for attendees to submit questions or vote on topics they want to see addressed. this real-time interaction ensures that the content remains relevant and interesting to the audience. with the integration of event tech, presenters can display live poll results on screens, adding an extra layer of engagement. delegates appreciate the opportunity to have their voices heard and be part of the conversation, making them feel more connected to the event.
virtual and hybrid events
the covid-19 pandemic accelerated the need for event companies to introduce virtual and hybrid events, and event tech has played a pivotal role in making these successful. virtual event platforms provide attendees with the flexibility to participate from anywhere, reducing geographical barriers and expanding the reach of events. incorporating features like virtual exhibit halls, one-on-one video networking, and live chat capabilities, event tech ensures that virtual and hybrid events are not mere replicas of in-person gatherings but unique experiences in their own right. attendees can engage with speakers, sponsors, and fellow participants through virtual environments that mimic the feel of physical events.
networking made easy
one of the primary goals of a corporate event and for attendees themselves is for networking opportunities. event tech has revolutionised networking by offering innovative tools for connecting attendees with similar interests or goals. ai-driven tools can suggest potential connections, and offer features like virtual business card exchanges which streamline the networking process. in addition, event tech often includes private chat and video conferencing options, enabling attendees to initiate conversations with ease. attendees can schedule meetings, join virtual roundtable discussions, or participate in speed networking sessions—all within the event platform.
real-time analytics
event tech provides an event company with a wealth of real-time data and analytics that can be used to assess attendee engagement and make improvements for their client. metrics like session attendance, app usage, and survey responses offer valuable insights into what’s working and what needs adjustment. organisers can use this data to tweak event schedules, content offerings, and engagement strategies, ensuring that attendees remain engaged throughout the event.
augmented reality (ar) and virtual reality (vr)
augmented reality (ar) and virtual reality (vr) technologies have pushed the boundaries of what’s possible for event engagement. with ar and vr, attendees can explore immersive environments, attend virtual product demos, or even “walk” through a virtual exhibit hall. these technologies create a sense of presence that traditional online events can’t replicate. for example, a conference focused on architecture and design could use vr to allow attendees to virtually tour buildings or interact with 3d models of architectural designs. such experiences not only engage attendees but also leave a lasting impression.
In Conclusion
event tech is a game-changer when it comes to enhancing attendee engagement. from personalisation to gamification, virtual and hybrid event capabilities, and the exciting possibilities of ar and vr, event tech empowers event companies like Seven Events to create immersive, interactive, and memorable experiences for attendees. Get in touch with our team by emailing info@sevenevents.co.uk to let us help you!