Event Marketer

FEBRUARY 14, 2022

“The key word is flexible, and making sure that you don’t forget about the people who were going to be in person and helping amplify their experience when it has to be at home,” says Meliza Humphrey, senior brand marketing manager at Acura. “I We wanted to bring our own story to Sundance,” Humphrey says.

Sponsorships 115

Sponsorships 2022 2021 Marketing 115

Eventmobi

AUGUST 5, 2022

The event provides over 600 marketers with professional development and education related to paid search and advertising, and networking opportunities with the biggest and brightest in the industry. Hanapin Marketing. Hanapin Marketing is a leading US-based advertising agency. Event Goals. ” — Audrey Brown.

Marketing 195

Marketing Event Apps Advertising Speakers 195

GEVME

MAY 1, 2021

and GEVME , hosted an insightful session on ‘Digital Transformation in the Event Industry’ which had a good number of student participants. The discussion surrounded event technology, the transition, rise of new event roles and much more. Pivoting to Virtual through Event Technology. from 2020 to 2027.

Event Technology 156

Event Technology Technology 2027 2020 156

Socio Events

OCTOBER 7, 2022

Event sponsorship is often one of the most difficult aspects of being an event planner. Here’s the problem: 50% of event organizers agree that securing event sponsorships is their most significant challenge. What is event sponsorship? Why is event sponsorship important?

Sponsorships 52

Sponsorships 2022 Financial Social Media 52

Event Industry News

JUNE 13, 2023

Kathryn Frankson is the Global Director of Marketing at Money20/20, the disruptive leader in fintech events. After 48 straight quarters selling exhibition space and custom event sponsorships, Kathryn held a 15 year tenure with event juggernauts UBM and Informa as Director of Event Marketing.

Event Technology 57

Event Technology 2023 Technology Sponsorships 57

Eventmobi

JUNE 16, 2023

Some examples of the more popular types of non dues revenue streams include: Events Conferences Fundraising campaigns Sponsorships Partnerships Merchandise Online fundraising Grants Whether your association is large or small, you can start with this list if you’re looking for non dues revenue ideas to diversify your revenue streams.

Sponsorships 195

Sponsorships Financial Social Media Conference 195

Event Industry News

MAY 17, 2022

Kathryn Frankson is the Director of Event Marketing at Informa, the global leader in specialized events and event intelligence. After 48 straight quarters selling exhibition space and custom event sponsorships, Kathryn launched Informa’s sales marketing team, modernizing demand generation. The people.

Event Technology 57

Event Technology Technology 2022 Sponsorships 57

Eventmobi

FEBRUARY 21, 2024

With so many marketing channels available to your event sponsors, you can no longer assume they will return year after year to exhibit at your event. Download the free Sponsorship Strategy Guide to learn how! Now, event technology has matured to the point that just about every process can be managed digitally.

Sustainability 195

Sustainability Sponsorships Banking Social Media 195

Event Industry News

OCTOBER 29, 2021

Team vFairs is super excited to announce that its entry in the Event Technology Awards 2021 got shortlisted. It is our first time competing in the awards and we were nominated for the ‘Best Virtual Events Platform (over 15,000 attendees)’ category. Engagement is at the heart of every vFairs event.

Event Technology 98

Event Technology Technology Trade Shows 2016 98

Eventmobi

OCTOBER 6, 2022

Pop-up events can be: Face-to-face. In this post, we’ll explore the keys to a successful pop-up event: The Right Venue. Event Technology. Strong Marketing to Create Buzz. In fact, the right venue, decor, event technology, and the element of surprise can create excitement for any product category.

Food and Beverage 195

Food and Beverage Retail Social Media Sponsorships 195

EventMB

SEPTEMBER 15, 2020

In reality, they struggle to offer compelling event experiences. But with the right technology, online events can successfully generate higher attendance, sponsorships, and ultimately profit. Virtual has been a lifeline for the events industry […].

Marketing 145

Marketing Sponsorships Technology Events 145

Event Marketer

MARCH 21, 2022

The brand wasn’t an official NBA All-Star sponsor, but its recently-inked, multi-year experiential partnership with the Chicago Bulls as the team’s Official Shopping Partner validated its presence in Cleveland, and presented the perfect platform for activating the new sponsorship. marketing at Klarna.

Sponsorships 115

Sponsorships Fashion Retail Sports 115

Attendease

JANUARY 6, 2023

Whether you build a real studio for your online events or a virtual background, this will surely make you stand out from the crowd! Sponsorship Opportunities. When running virtual events, the sponsorship packages will need to be adapted to a new reality. Finding the Right Virtual Corporate Events Platform.

Corporate Events 360

Corporate Events Sponsorships Speakers Technology 360

Stova

MARCH 17, 2023

The Complete Guide to Event Sponsorship Many event professionals understand the importance of putting on an event with sponsorships but still struggle with developing a strategic approach to securing sponsors. Introduction For an organization, good events are good culture and good business.

Sponsorships 40

Sponsorships 2023 Negotiating Sustainability 40

GEVME

APRIL 11, 2019

For the development of an event business, you need a good marketing plan. The right marketing plan for an event usually identifies your target audience and how you will attract new customers and keep them organising events with you over and over again. Event marketing plan definition & examples.

Event Marketing 149

Event Marketing Marketing Tech Events 149

Endless Events

JANUARY 23, 2018

Event Sponsorship is most essential part of every event. Organization can build a brand by making sponsor in live event which is engaging and driving business results. But how can an event prof make sure the sponsor aligns with the needs of the event? What is Inbound Marketing? Event Profs RUN.

Sponsorships 81

Sponsorships 2018 Consulting 2017 81

Event Marketer

MAY 5, 2022

From the buzz on the expo floor to the lively session Q&As to the countless “How the hell have you beens” in the halls, the sentiment among attendees and partners of the 20 th annual Experiential Marketing Summit was one and the same: We’re back. As experiential marketers, for a long time we have thought about that physical engagement.

Marketing 130

Marketing Food and Beverage Sponsorships Tech 130

Stova

MARCH 7, 2023

What matters most in event technology in the year ahead? Having a partner that knows what the market wants now and which technologies will matter most is important, but with hundreds of options available, how do you find the right fit? Virtual amplifies in-person events in many ways. There’s no doubt about it.

2023 52

2023 Event Technology Technology Sponsorships 52

Eventbase

JANUARY 30, 2020

Sponsorship sales make up a significant chunk of the production budget of most enterprise events. Therefore, it’s incredibly important that sponsors have a good experience at your event and return year after year. Here are three innovative ways to breathe new life into your sponsorship programs: 1.

Sponsorships 52

Sponsorships Advertising Event Apps 2019 52

Event Industry News

MARCH 12, 2024

InEvent, a leading event management software solutions provider, is proud to announce its sponsorship of a stage at Event Tech Live (ETL) Las Vegas, scheduled for May 1st and 2nd, 2024. This sponsorship underscores InEvent’s commitment to fostering innovation and excellence within the event technology industry.

Event Tech 57

Event Tech Tech 2024 Sponsorships 57

Eventmobi

JUNE 12, 2023

Having a hybrid event strategy is what’ll satisfy both of these audiences. Secure sponsors Securing sponsorships requires some thoughtful pre-planning. This process looks like creating a targeted sponsorship proposal, offering multiple sponsorship packages, and building the genuine connections that’ll make sponsors bite.

2023 195

2023 Sponsorships Insurance Event Apps 195

Expo Logic

FEBRUARY 5, 2020

Generating sponsorship revenue is crucial to the success of your event, and the success of your organization. Your event has a long lifecycle, and numerous opportunities to generate dollars. Uncover valuable ways to tap all your touchpoints at every stage of the event to sell sponsors. About the Author.

Sponsorships 36

Sponsorships Event Technology Technology Event Tech 36

Expo Logic

FEBRUARY 5, 2020

Generating sponsorship revenue is crucial to the success of your event, and the success of your organization. Your event has a long lifecycle, and numerous opportunities to generate dollars. Uncover valuable ways to tap all your touchpoints at every stage of the event to sell sponsors. About the Author.

Sponsorships 36

Sponsorships Event Technology Technology Event Tech 36

SmartMeetings

AUGUST 31, 2020

There’s no question that the world of events has been dramatically changed because of the COVID-19 pandemic and ongoing concerns about large groups of in-person gatherings. More : How to Create a COVID-era Event Marketing Plan. Hybrid events will need to have much more robust online content and experiences than ever before.

2021 136

2021 Event Marketing Marketing Technology 136

GEVME

FEBRUARY 25, 2019

Promotional tools for event marketing are powerful assistance for your event marketing. They help to save time and efforts during the event promotion. You are welcome to look them through and pick the most effective apps for your marketing needs from our top 12 marketing tools list.

Event Marketing 120

Event Marketing Marketing Social Media Advertising 120

Attendease

FEBRUARY 8, 2024

Using event technology to its full potential allows associations to provide enriching, personalized experiences to members. The right tools can track and consolidate event data, adapt to members’ needs and preferences, and use automation to eliminate administrative tasks.

Event Management 195

Event Management Technology Management Sponsorships 195

Event Marketer

FEBRUARY 23, 2023

Let’s Grow at the 2023 Experiential Marketing Summit, May 9-11, in Las Vegas. The Experiential Marketing Summit, May 9-11 at Caesars Palace Las Vegas, marks its 21 st year with a three-day agenda designed to educate creators of the brand experience on what they can do now to prepare for what’s next. You can’t do everything.

2023 75

2023 Marketing Sustainability Event Marketing 75

Endless Events

APRIL 1, 2022

Sponsors need to feel like they can trust planners to deliver on their promises and meet sponsorship objectives. Event sponsors are not just a source of financial aid. They’re event partners who have their own interests and goals tied to the event. Who has sponsored events similar to yours?

Sponsorships 118

Sponsorships Financial Airlines Social Media 118

Meeting Tomorrow

NOVEMBER 28, 2018

One proven strategy to increase profitability is through sponsorship. This is not a new concept and meeting planners have been selling sponsorship (or getting help selling sponsorship) throughout history. The question is – are you really capturing all you can from sponsorship? Keep sponsorship a focus.

Sponsorships 50

Sponsorships Social Media Technology Financial 50

AIDA Event Tech Digest

JUNE 17, 2020

Revenue, in turn, is directly proportional to the success of your event, assuming all else goes well. This simply means platforms such as offline event management and online channels like an event planning app , need to cater to making a fantastic event sponsorship package. The A La Carte Sponsorship Model.

Sponsorships 40

Sponsorships Fashion Event Apps Social Media 40

Eventmobi

FEBRUARY 3, 2022

According to a Professional Convention Management Association (PCMA) survey , 36% of all in-person event expenses are for food and beverages (F&B) alone. This chart shows an overview of the most common expenses for meetings and events. Note that event technology can be incorporated into all of these common expenses.

Food and Beverage 370

Food and Beverage Financial Sponsorships Technology 370

Eventmobi

JUNE 28, 2018

Depending on the type of event, sponsorships are typically a significant contributor to the overall generated revenue. With your sponsorships investing such a hefty portion of their marketing budget towards your event, it’s crucial that you provide them with metrics that prove the value and success of the sponsorship.

Sponsorships 207

Sponsorships Event Apps Fashion Events 207

Attendease

AUGUST 12, 2020

Whether you build a real studio for your online events, or a virtual background, this will surely make you stand out from the crowd! Sponsorship Opportunities. When running virtual events, the sponsorship packages will need to be adapted to a new reality. Finding the Right Technology to Support Your Online Events.

Sponsorships 243

Sponsorships Speakers Technology 2020 243

Cvent: Event Marketing

JULY 31, 2019

Event technology is increasingly seen as a key component of any organization’s tech stack. As the value of events grows, corporations are investing in event technology more than ever. On the other hand, smaller organizations often think their events do not warrant the same need for event technology.

Event Technology 41

Event Technology Sustainability Technology Sponsorships 41

Socio Events

OCTOBER 13, 2022

From identifying an ideal sponsor to securing their support, you’ll learn all there is to know about putting together a creative sponsorship proposal for your upcoming event. Event sponsorship 101. Before jumping into the details of researching and securing sponsorships, let’s take a step back and review the basics.

Sponsorships 52

Sponsorships Social Media 2028 2022 52

Eventmobi

AUGUST 2, 2022

People at the event could easily find the rules in the event app, and they could even watch a leaderboard to see who was winning. Looking for detailed advice on designing an event sponsorship package that will be competitive in today’s market? Download The EventMobi Sponsorship Strategy Guide to get started!

Event Apps 195

Event Apps Tech Event Tech Healthcare 195

Eventmobi

JULY 27, 2022

How can associations use the data and information captured by their event technology platforms? Whether you need to prove event ROI, plan better future events, or improve the attendee experience, see how 6 association stakeholders used valuable data insights from their events to help achieve strategic goals.

Education 195

Education Sponsorships Conference Contracts 195