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Event Tech Industry Forecasters: Q&A with Interactive Entertainment Group

Event Marketer

Our sports simulators also place attendees at the center of the action, transforming them from passive spectators into active participants. These realistic simulations let fans swing a bat, kick a ball, or drive a race car, immersing them in the thrill of the sport.

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12 Fan Activations Heating Up the Summer Sports Scene

BizBash

Explore the hottest sports experiences guaranteed to turn heads this summer. Explore the hottest sports experiences guaranteed to turn heads this summer. Giant Foosball Extreme Upsize the world’s favorite tabletop game into a live-action team sport. Custom Sports Trading Cards Transform guests into collectible athletes.

Sports 129
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New Event Tech Tools for June 2025

BizBash

Photo: Courtesy of Genesis House This column is sponsored by BW Events Tech , award-winning event technologists who take the stress out of registration, mobile apps, integrations, and more. Digital elements—including LED visuals—enhance the journey, merging technology with nature to create a calming, immersive atmosphere.

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Robin Hood Benefit Gala 2025 Delivers Most Immersive Night Yet

BizBash

In the spirit of banding together to make a difference in the community, the evening took on a sports theme. “We We leaned into the emotional grammar of sports: belief, grit, resilience, and the power of team,” said Lindsa y Carroll , Robin Hood’s chief marketing and events officer. “It

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How Nike Brought A'ja Wilson's Story to Life for This NYC Pop-Up

BizBash

Photo: Courtesy of CNC Agency Latest in Sports Sports Why Golf Is Suddenly the Coolest Brand Platform Around Sports On the Right Track: See Inside e.l.f.s Photo: Courtesy of CNC Agency Latest in Sports Sports Why Golf Is Suddenly the Coolest Brand Platform Around Sports On the Right Track: See Inside e.l.f.s

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Industry Innovators 2025: Experiential Experts

BizBash

Innovation is a team sport. "It Zippy NASCAR Activation Brands & Event Pros" class="section-feed-content-node__website-section-name"> Brands & Event Pros Industry Innovators 2025: Jimmy Knowles The global head of experiential marketing for Canva is turning brand experiences into global celebrations of creativity, community, and joy.

2025 197
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See Inside the Disney+ Throwback Experience

BizBash

Experiential Marketing, Activations & Sponsorships" class="section-feed-content-node__website-section-name"> Experiential Marketing, Activations & Sponsorships 50 Cool Event Ideas You May Have Missed From TOMS Shoes, Mattel, Barstool Sports, and More Here’s a look at some steal-worthy ideas we spotted in May 2025.