Event Marketer

DECEMBER 13, 2023

And you’ll only need a quick glance at the 11th annual Experience Design & Technology Awards (EDTAs) to see that the tools and tactics leveraged in the winning campaigns delivered on all of the above. Congratulations to all of the winners. We see you—and we want more.

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2023 Technology Event Technology Event Marketing 107

EventMB

MARCH 22, 2023

Those who delay in embracing this technology will be left behind. Skift Take: With Generative AI tools evolving rapidly, now is the time for planners to grasp their potential. Miguel Neves Read the Complete Story On Skift Meetings

Event Marketing 186

Event Marketing Marketing Technology Events 186

EventMB

FEBRUARY 13, 2023

Skift Take: Generative AI is set to revolutionize event marketing. This native integration with event management platform InEvent is the next step towards AI-written copy becoming commonplace across business events. Miguel Neves Read the Complete Story On Skift Meetings

Event Technology 213

Event Technology Technology Event Marketing Marketing 213

Picatic by Eventbrite

SEPTEMBER 23, 2022

Are you in the process of planning an event and feeling overwhelmed by all the work that needs to be done to let others know about it? There are several online event marketing tools that can help you design eye-catching graphics, promote your event to the proper audiences, and make it easy for folks […].

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Event Planning BluePrint

FEBRUARY 19, 2024

Since starting my event career in 2004, I’ve learned a thing or two about the transformative power of effective event marketing and promotion. Today, I’m thrilled to share some strategic insights that can elevate your events, regardless of your audience.

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Event Marketing Marketing Social Media 2004 71

GEVME

MARCH 24, 2022

It has not been too long since virtual events came into the spotlight – bringing a new wave of innovation into the event industry. But as events continue to evolve and technology keeps disrupting this space, there’s one more thing that everyone has their eyes on — the metaverse. Every event has a unique objective.

Sponsorships 156

Sponsorships Event Marketing Marketing B2B 156

Endless Events

OCTOBER 18, 2022

Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. WHAT IS EVENT MARKETING? Organizations use event marketing to: Promote the brand to a larger audience.

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Event Marketing Marketing B2B Social Media 139

Event Industry News

FEBRUARY 1, 2024

The Event Technology Awards (ETA) US & Canada are proud to announce Courtney Stanley as a judge for the inaugural stateside edition. Courtney Stanley is recognized globally as an award-winning keynote speaker, leadership coach, and host of the podcast for women in business, Dare to Interrupt.

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Event Technology Technology Speakers Events 111

Endless Events

MAY 5, 2022

Event technology has finally become an integral part of our event strategies. It’s taken us many years, even though many event profs have been preaching about numerous benefits of event technology for ages. The pandemic sped up the adoption of technology and software solutions in the events industry.

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Event Technology Technology Event Tech Sustainability 126

Guidebook

MARCH 6, 2024

Just like there’s a pre-event marketing campaign, there also has to be a post-event marketing campaign. This guide will explore the power of event apps in post-event marketing, a crucial yet often overlooked aspect. What is Post-Event Marketing? Why is it Important?

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Event Apps Event Marketing Marketing Social Media 78

Event Marketer

JANUARY 15, 2024

Experiential Marketing Measurement Coalition Better event measurement builds credibility for your events. Event Marketer has a new media partnership with the industry’s leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. We can help.

Marketing 70

Marketing Event Marketing 2024 Trade Shows 70

Exhibitor Magazine

SEPTEMBER 20, 2021

Patron Technology, the industry-redefining event technology solution, today announced a new partnership with all-in-one event marketing platform Audie.

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Event Marketing Technology Marketing Event Technology 59

Event Marketer

MARCH 15, 2024

“We’re really expanding more and more into that experiential marketing zone,” says Shawn Patel, cmo at ~Pourri. And we’re incorporating a new tech into the festival with our NFC technology. The pocket sprayers highlight ~Pourri’s new tap-and-go technology.

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2024 Technology Fashion Tech 117

EventMB

MAY 2, 2023

Skift Take: As the booming event industry struggles with labor shortages, new commission automation technology is arriving just in time for savvy planners to make more money with less work. Onyx CenterSource Read the Complete Story On Skift Meetings

Event Marketing 149

Event Marketing Marketing Technology Events 149

SmartMeetings

FEBRUARY 26, 2024

For maximum effectiveness, event email campaigns should be personalized to give this outreach a better opportunity to stand out among the 121 other emails the average person receives each day. Read More : 6 Tips to Write an Email Newsletter for Event Marketing Another must for email marketing campaigns today is to make them mobile-friendly.

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Event Marketing Marketing Social Media Advertising 58

Event Industry News

APRIL 25, 2024

Joy Squad, the premier provider of custom photo booth activations for events across the United States, is thrilled to announce its headline sponsorship for the Event Technology Awards U.S & Canada. The sponsorship marks a significant milestone in Joy Squad’s commitment to innovation and excellence in event technology.

Event Technology 59

Event Technology Technology Sponsorships Events 59

ePly

JANUARY 27, 2024

The world of event planning experiences success not just through having a great venue or a top-notch speaker line-up – it’s about getting the word out and drawing a crowd. An event marketing plan is integral for tying this all together into one magical experience. What Exactly is an Event Marketing Plan?

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Event Marketing Marketing Social Media Trade Shows 62

GEVME

APRIL 11, 2019

The right marketing plan for an event usually identifies your target audience and how you will attract new customers and keep them organising events with you over and over again. Event marketing plan definition & examples. What is an event marketing plan? Why d o you need an event marketing plan?

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Event Marketing Marketing Tech Events 149

Event Farm

SEPTEMBER 5, 2017

I could keep going, but the point has already been made and accepted: events and experiences are and will continue to be necessary for building business. So why is it that the conversations in the event and experiential marketing space are becoming hackneyed and predictable? What does this mean for event marketing tech?

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Event Marketing Marketing Tech Technology 207

Event Farm

SEPTEMBER 20, 2017

Technology is shaping the way we do business, and smart tech relies on good data—the more the better. As I outlined in the first post of this series , event marketers need to ensure that they have processes in place that will make them smarter today and simultaneously set them up for success in the future.

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Event Marketing Marketing Tech Technology 236

Event Marketer

DECEMBER 8, 2022

Our recognition of the best use of design and technology in experiential marketing. After all, it’s been a year of increasing events for the experiential industry, with event marketers reporting their portfolios are on the rise and on the path back to pre-pandemic levels. Really tired. That’s the big picture.

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2022 Technology Event Marketing Marketing 103

EventMB

AUGUST 26, 2021

Cvent’s event marketing and management platform is getting a makeover designed to streamline and simplify the planning process. Cvent is rolling out what it is currently referring to as a “new experience” for users of its event management platform. Here is our review. What Is It?

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Event Marketing Management Marketing Event Management 175

GEVME

FEBRUARY 25, 2019

Promotional tools for event marketing are powerful assistance for your event marketing. They help to save time and efforts during the event promotion. You are welcome to look them through and pick the most effective apps for your marketing needs from our top 12 marketing tools list.

Event Marketing 120

Event Marketing Marketing Social Media Advertising 120

EventMB

JANUARY 30, 2019

A lot has changed since we published the first edition of The Future of Event Marketing. Events have become the most popular marketing strategy for 2019, with a surge in event experiences and fall in event marketing through organic social media.

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Event Marketing Marketing Social Media 2019 145

Event Marketer

DECEMBER 18, 2023

Explore some of the highest-scoring case studies from the 2023 Experience Design & Technology Awards program, including the campaigns’ winning aspects, the steal-worthy ideas and what’s next for the “feel and functionality” of events.

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2023 Technology Event Marketing Marketing 52

Event Industry News

MARCH 28, 2024

The Event Technology Awards (ETA) US & Canada are proud to announce Karen Cooper as a judge for the inaugural stateside edition. Karen Cooper, a veteran with 17 years in technology and marketing for events and publishing, managed and developed digital solutions at Dow Jones Local Media, Advanstar, and UBM.

Event Technology 59

Event Technology Technology Marketing Management 59

Planning Pod

OCTOBER 4, 2023

With event attendee expectations shifting, event organizers are on the lookout for fresh ways to create memorable experiences—and that’s where event technology can be a game-changer. Here’s everything you need to know about event technology solutions to leave a lasting impression on your attendees.

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Event Technology Technology Social Media Tech 88

Event Industry News

JANUARY 22, 2024

After more than a decade of recognising and celebrating groundbreaking achievements in event technology, the prestigious Event Technology Awards (ETA) is thrilled to announce its expansion to the United States and Canada.

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Event Technology Technology Events Sports 59

Event Farm

JULY 25, 2017

And would you feel as confident in your ability to track the event’s performance? Event marketing campaigns are much more complex than most online campaigns, and event marketing technology is relatively new compared to other martech solutions. Probably not.

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Marketing Event Marketing Event Tech Tech 226

Endless Events

SEPTEMBER 20, 2022

With so many events vying for your attendees’ attention, an intentional, targeted event marketing strategy can be an essential way to help your event stand out from the crowd. Read on to learn about the Event Marketing KPIs that should be an essential part of your event marketing strategy: .

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Event Marketing Marketing Social Media Events 77

Event Industry News

APRIL 18, 2023

The Association of Event Venues (AEV) is pleased to announce its new technology partnership with Momentus Technologies for 2023. The agreement also includes sponsorship of […]

Technology 59

Technology Sponsorships 2023 Event Management 59

Event Industry News

FEBRUARY 15, 2024

The Event Technology Awards (ETA) US & Canada are proud to announce Jake Runnion as a judge for the inaugural stateside edition. Event Technologist at Meetings & Incentives Worldwide. In his role at M&IW, Jake develops customized event apps and consults with clients to identify their event technology needs.

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Event Technology Technology Consulting Event Apps 69

SpotMe Blog

MARCH 23, 2022

In fact, a recent study has shown that 75% of employees depend on video conferencing technology for remote work. In addition to bypassing business meeting restrictions , companies are now realizing the many cost-effective benefits of hosting video conferences and virtual events.

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2022 Technology 2021 Conference 130

Event Industry News

FEBRUARY 8, 2024

The Event Technology Awards (ETA) US & Canada are proud to announce Brandon Wernli as a judge for the inaugural stateside edition. Founder and CEO of BW Events, one of the fastest growing event technology consulting teams with vast international reach servicing some of the top global brands.

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Event Technology Technology Consulting Events 69

SpotMe Blog

NOVEMBER 15, 2021

In this new era of emergent and hybrid experiences, one thing is for sure—technology will be a major player at any gathering for the foreseeable future. . There are currently over 300 event technology companies in existence, but Metrailler believes that “90-95% of corporate events are still happening on Zoom.” .

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Technology Event Technology Event Tech Marketing 130

StraussCA

JANUARY 18, 2024

In the ever-evolving landscape of digital dynamics, event marketing for associations is a thrilling ride. Embrace the Tech: Associations, it’s all about tech! From virtual conferences to in-person events, leveraging technology is your secret weapon.

Event Marketing 52

Event Marketing Marketing Social Media Sustainability 52

Event Industry News

FEBRUARY 29, 2024

The Event Technology Awards (ETA) US & Canada are proud to announce Julius Solaris as a judge for the inaugural stateside edition. Julius Solaris is regarded as the most influential person in the event industry. He founded Boldpush, a management consultancy agency for the event industry.

Event Technology 69

Event Technology Technology Consulting Management 69