Event Marketer

MAY 9, 2022

More than 30 brand-side experiential marketers took the stage at the 20 th annual Experiential Marketing Summit, April 27-29, at the MGM Grand in Las Vegas, presenting best practices on a range of topics, from hybrid strategies to career and mentorship to building multi-year campaign platforms. Gen Z is craving consistency.

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SpotMe Blog

JULY 6, 2021

But with change comes growth, and if the last year (and a half) has taught us anything, it’s that events are more transitional than ever. Keep reading to find out how today’s event specialists are making events work for them from planning and organizing, to design and production. You just might learn something.

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Eventmobi

JUNE 19, 2018

Thus, our annual employee event CampMobi was born! The Employee Event Planning Experience. As EventMobi’s Event Marketing Specialist, I was one of the lead event planners in making CampMobi a reality this year. 3 Tips for Planning Employee Events. Tip #1: Create a Fun Theme Around Your Event.

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Expo Pass

NOVEMBER 30, 2018

5 Quick Tech Tips to Upgrade Your Exhibitor Packages. (3 Technology changes constantly, so what better way to upgrade your event’s exhibitor packages than through tech? Event Registration. Boost registration revenue with simple & secure online event registration. Event Execution. Event Marketing.

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Hubilo Blog

DECEMBER 21, 2018

The most successful marketers today show a lot of care when it comes to their event marketing strategy. In fact, according to the Event Marketing Institute, seventy-seven per cent of marketers perceive marketing experientially as a crucial part in the marketing strategy of their brand.

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SmartMeetings

DECEMBER 24, 2020

Virtual events have become a mainstay in the business events industry. The shift happened quickly and out of necessity, but a tech disruption in the industry was inevitable. In November, Bizzabo , a platform for virtual and live event conferences, announced they closed a $138M investment round. We have the talent.

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Smart Meetings

OCTOBER 7, 2021

For a preview, we asked Eric Holmen, CEO of Splash , the event marketing software company that powers tens of thousands of business events each month, for trends in how organizers are adjusting their programs. More : How to Create a COVID-era Event Marketing Plan. An Adrenaline-Filled Future.

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The Castle Group

AUGUST 16, 2023

5 Event Management Tips & Helpful Tools Here are five event management tips we use to execute successful events. Event Management Tip #1: Invest in Software & Technology There are many event platforms and software systems that can aid in the planning and execution of your event.

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Event Farm

MARCH 1, 2017

This is the second part of a three-part blog series with tips for engaging attendees before, during and after events. If you missed the first post with 10 tips for engaging attendees before events, you can read it here. Otherwise, keep reading to check out our list of tips for in-event engagement.

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Eventsforce

NOVEMBER 22, 2021

Want the lowdown on all things event tech? In this month’s round up of top event tech stories, we look at a new registration and ticketing platform that is set to transform the way organizers manage groups at meetings and events today. NEW eBOOK – The Event Planner’s Guide to Stress Management.

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Endless Events

FEBRUARY 9, 2018

2018 event marketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Three Event Trends to Boom This 2018.

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Smart Meetings

JANUARY 6, 2022

“We have a strong opportunity to deepen the process of hosting in-person, hybrid and virtual events and are excited to be able to better support meeting planners and event organizers while offering a wider range of products and experiences,” he said in a statement. See also: Tech Mergers Could Simplify Virtual Meeting Management.

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SmartMeetings

JANUARY 5, 2021

Cisco’s announcement in November that it was buying the virtual interaction company Slido may have been a foreshadowing of event tech mergers to come in 2021 according to event tech experts. The two had partnered in years past on an event management product and the merger was billed as an end-to-end solution.

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Socio Events

JANUARY 26, 2023

Whether you’re hosting a conference, workshop, or networking event, there are many things to consider when planning and executing a successful event. From in-person event types to choosing the right event tech, we’ll cover everything you need to know to make your in-person event a success.

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EventBank Insights

JUNE 24, 2019

There's FinTech for Finance, Med Tech for Medicine, Martech for Marketing. So Clearly if there's events, well, there's Eventtech. Types of Event Technology Venue Marketplaces Registration & Check-in Tools Event Marketing Tools Event Website Builders Surveys and Polls Networking Platform Event Analytics.

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Attendease

MAY 8, 2023

This is an exciting time to be digging into the event data analytics generated from your events. With so many new tech tools and sophisticated insights, event planners can be very strategic in increasing the ROI from conferences, trade shows, and events. Question 2: What Data Can I Get From My Email Outreach?

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Endless Events

MARCH 30, 2018

Below we have a few tips for engaging with people at all stages of your event. Up-And-Coming Rules for Event Marketing. With the rapid evolution of the events industry, are you aware of the new rules when it comes to event marketing? Are You Tech-Stressed? Here Are Things to Watch Out for.

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SmartMeetings

AUGUST 31, 2020

There’s no question that the world of events has been dramatically changed because of the COVID-19 pandemic and ongoing concerns about large groups of in-person gatherings. More : How to Create a COVID-era Event Marketing Plan. Hybrid events will need to have much more robust online content and experiences than ever before.

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Endless Events

OCTOBER 11, 2022

If you’re a small brand or creating a new event, you likely don’t have sponsorship requests flooding your inbox. Follow these nine tips to get a sponsor for your next event. Define Event Goals. What’s the purpose of this event? See how we can help you plan your best event yet.

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Event Farm

JUNE 21, 2017

If you’re focused on building deeper relationships with the right people, events are the perfect marketing channel—but it’s not as obvious how you can track those interactions or use technology to deepen engagement. 

. Plan your on-site engagement, and use tech to help you execute.

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Hubilo Blog

JUNE 4, 2018

Email marketing is an effective measure to engage with prospective attendees and converting them into potential leads. 31% of the event marketers believe event marketing is the most effective marketing channel. Some of the key features that make email marketing successful are – Personalization.

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Event Marketer

OCTOBER 19, 2021

“The days are here where we have to be thinking about not either an in-person or digital experience, but how you do both safely and simultaneously,” says Colin Fleming, senior vp-global brand, events, content and customer marketing at Salesforce. The bar is higher today, and the key is building trust with your audience.”.

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Eventsforce

MARCH 26, 2019

Event Marketer: The Dos and Don’ts of AR in EventTech. When it comes to augmented reality, conferences are going all in on the tech. Do you want similar tech round-ups delivered to your inbox each month?

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Event Marketer

FEBRUARY 2, 2024

Starting as an event coordinator in the health care sector, Sara Gorlick discovered an unexpected passion for planning events and conferences. Now, almost 20 years later, Gorlick is vp-events at Rakuten, where she has worked for 14 years.

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SmartMeetings

JUNE 29, 2020

To maximize the impact of and business results from your online or real-world event at a time when some people might be hesitant to travel , it’s vital to start with a comprehensive event marketing plan. Here’s an effective eight-step approach to creating a marketing plan for your event.

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Eventsforce

JANUARY 14, 2020

Despite its importance, however, new research has found that only 48% of event planners see themselves as tech-savvy. The stats also show found that as well as limited tech skills, 75% of event planners struggle to keep up with new trends and offerings in the market. 2 How to Collect Valuable Data from Events.

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Eventsforce

MARCH 11, 2021

Want the lowdown on all things event tech? In this month’s round-up of top event tech stories, we look at the hype behind Clubhouse – the chat-based social media platform that’s been taking the industry by storm. And event marketers are watching it closely. In your inbox, every week. .

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Event Marketer

JANUARY 25, 2024

” –Emma Rathe, Head of Event Marketing, Reddit How do you translate business messaging to a playful, children’s museum-like experience? Insert the orange key, and insights about different marketing solutions implemented by actual brands put it all into context. That’s what makes it special.” Ask Reddit.

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Expo Pass

OCTOBER 5, 2018

5 Quick Tips for Rebranding an Event. So, you’ve assessed the pros and cons of rebranding your event and have decided to take the plunge – that’s great! A total event rebrand can offer unlimited possibilities to reaching new audiences, refocusing your content, and ultimately making more money. Catering to a tech crowd?

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Eventsforce

FEBRUARY 12, 2019

They can also choose to tap on the sticker to visit the event page itself. It is certainly an interesting development for those of you who rely on the social media platform for your event marketing activities. It also brings about some new opportunities for people to engage more with one another in the run-up to an event.

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Guidebook

JULY 17, 2016

“Best practices” and “event planning tips” come in all shapes and sizes. Here at Guidebook, we share a lot of strategies for planners from tech tools to try, sponsor package ideas , and specific event marketing timelines. Suss out their willingness to travel for the event.

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Eventbrite UK

FEBRUARY 20, 2017

Matt Margetson, Director at creative agency Smyle, explains how to create the perfect product launch event using a combination of data, tech and creativity. The post 10 Tips for the Perfect Product Launch Event appeared first on Eventbrite UK Blog.

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Endless Events

DECEMBER 16, 2018

We are bringing together arguably the best minds in the #eventtech and social spaces to talk all about the top event tech trends in 2019. They will talk about what they have seen, where our industry is heading with tech and how we can continue to integrate more deeply and create better planner and participant experiences.

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Eventsforce

FEBRUARY 10, 2020

Want the lowdown on all things event tech? In this month’s round up of top tech stories, we look at how important data protection and data security has become for event planners two years since the introduction of GDPR. Related reading: Top Wi-Fi Considerations for Event Planners. In your inbox, every week. .

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Event Marketer

FEBRUARY 22, 2024

The good news for event marketers, however: Despite the year’s travel speed bumps and forecasts, many events and trade shows (CES 2024, included) are reporting they are back to pre-pandemic attendance levels. “The AI could help companies analyze T&E on a ‘much more granular level.’ percent increase in hotel rates.

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Event Marketer

DECEMBER 20, 2023

Read on for hot tips and hot takes from marketing mavens in hot pursuit of the next big thing in events. PERSPECTIVES INCLUDE: • Caesars Entertainment, Kelly Gleeson Smith • Event Marketing Strategies, Maggie L. They also weigh in on impactful growth strategies, improving ROI and why the small details matter.

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Eventsforce

OCTOBER 27, 2020

Want the lowdown on all things event tech? In this month’s round-up of top event tech stories, we take a look at LinkedIn’s new video meeting tool along with some cool features that help organisers drive more casual conversations around their events. EventTech Talk: How to Choose a Virtual Event Tech Platform.

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