Marketo Events

FEBRUARY 8, 2019

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Presence on social media.

Event Marketing 167

Event Marketing Marketing Social Media Event Apps 167

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Social Media Advertising 148

Endless Events

MARCH 30, 2018

But while you use those services a lot, do you really know how to engage your audience on social media? Attendee engagement is our main focus this year and part of that is interacting with them way before the event starts. Below we have a few tips for engaging with people at all stages of your event. Click To Tweet.

Social Media 112

Social Media Tech Event Planning Marketing 112

Smart Meetings

JANUARY 28, 2019

Creative event marketing is the easiest way to increase the number of people who eventually attend your meeting—directly contributing to the bottom line. Marketing content can be divided into three types: earned media, owned media and paid media. Owned media is simply any content you generate yourself.

Marketing 245

Marketing Social Media Events Meetings 245

GEVME

FEBRUARY 4, 2020

As a marketer, your role now would be to delight these potential customers at every single stage. How can you make sure to boost your sales at every stage of the event marketing funnel? What is an event marketing funnel? How are modern event sales going? How does event marketing funnel work.

Event Marketing 156

Event Marketing Marketing Social Media Advertising 156

Hubb

NOVEMBER 12, 2020

What goes into a social media strategy for virtual events? Here is what each of these pillars refer to: Owned refers to your web properties, like your business Facebook and Instagram page, where you control the content going out. This is also commonly referred to as your organic social media marketing.

Social Media 83

Social Media Speakers Marketing Events 83

Eventmobi

JULY 9, 2024

Commonly referred to as “Zoomers,” these tech-savvy digital natives grew up with mobile phones and social media apps and, therefore, learn, think, and communicate differently from older generations who did not grow up with mobile technology. You can also make sure your events look good. ” -Amenah R.

Social Media 263

Social Media 2012 Event Apps Entertainment 263

Event Marketer

DECEMBER 18, 2023

s West Hollywood and Beverley Hills neighborhoods before parking for several hours in Santa Monica, where attendees were offered the same touchpoints and giveaways as the Boston event. More Scenes from the Campaign: The post How Paramount+ Hyped its ‘Frasier’ Reboot with a 60-Foot Crane and Food Trucks appeared first on Event Marketer.

Social Media 317

Social Media Marketing Event Marketing Events 317

Event Marketer

JANUARY 22, 2024

The limited-edition releases contain blurry, misprinted candies that are “as hard to read as Gen-Z relationships,” according to the brand, referring to the fact that these kinds of entanglements among young singles are without labels and undefined. Treat consumers to sweet samples. Agency: 160over90.

Food and Beverage 289

Food and Beverage Social Media 2022 Negotiating 289

Guidebook

MARCH 10, 2025

Helping you estimate headcount so that you can optimize catering, staffing requirements, and other logistical aspects of your event. With this data in hand, you are in a better position to tailor everything from your event marketing strategy to your event experiences to match the needs, wants and desires of your target audience.

Social Media 78

Social Media Speakers Marketing Event Management 78

Event Marketer

SEPTEMBER 23, 2024

In a reference to Charli’s wildly popular album, “Brat,” which yielded “ Brat Summer ” and, thanks to the album cover, a preoccupation with the very same lime-green color of Duo’s upper body, the mascot arrived at the show in a “Brat” tee. And was promptly tossed out of Little Caesars Arena—but not before causing a commotion on social media.

2028 278

2028 Retail Social Media 2024 278

Event Marketer

MAY 17, 2021

In the absence of in-person series premiere events during the pandemic, experiential marketers have turned to elaborate mailer kits as a tactic to engage viewers, spread awareness and build buzz on social media. But not all kits are created equal. Agency: RQ.

Social Media 279

Social Media Marketing Entertainment Technology 279

Event Farm

MARCH 28, 2019

On the surface, event marketing sounds fairly straightforward: you host an event to promote your business. To help marketers think through (and potentially explain to others) what a successful event is, we created this guide. So what is event marketing? Breaking down the event marketer’s role.

Event Marketing 130

Event Marketing Marketing Tech Events 130

SpotMe Blog

JULY 25, 2021

You can leave the content up as long as you like, so busy attendees can access it at any point — and can even come back to it in the future for reference or for other marketing purposes. This can leave a much longer impact than simply attending a one-time event in person. 5) Social Media Marketing World.

Social Media 279

Social Media 2021 Trade Shows Events 279

Bizzabo

MAY 31, 2021

If an event doesn't have a marketing strategy, does it even make a sound? In this blog post we'll explore event marketing strategies and examples—and our best practices for creating a successful event marketing plan. Marketing it, getting people excited and getting them to attend is a whole other quest.

Event Marketing 112

Event Marketing Marketing Social Media Speakers 112

SpotMe Blog

SEPTEMBER 1, 2022

It outlines each day of the event, including the location and time of all keynotes, breakout sessions, and any other event-related activities. Within a virtual event platform, participants can use the agenda to browse and sign up for event sessions. A hybrid or virtual event example is data insights created during polls.

Event Planning 246

Event Planning B2C Event Apps Speakers 246

SpotMe Blog

JULY 1, 2021

While brainstorming your B2B event marketing ideas, these types of questions should be at the top of your mind. Your best B2B event marketing strategy can’t succeed without being seamlessly aligned with event objectives. First Things First: Set Objectives as Part of Your B2B Event Marketing Strategy.

B2B 147

B2B Event Marketing Marketing Social Media 147

Planning Pod

AUGUST 24, 2019

Summary: Learn how to market events of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is event marketing? Implementing marketing tactics (email, social media, PR, etc.)

Event Marketing 131

Event Marketing Marketing Social Media Speakers 131

Event Marketer

AUGUST 14, 2023

With VidCon returning for its second in-person event since 2019, Meta built a space that gave back to creators, fostered creativity and facilitated connection, both live and on social. From there, the team pulled out ’90s references, games, color schemes and décor that would appeal to creators. Agency: MKG.

2023 246

2023 2015 Social Media 2019 246

Attendease

JANUARY 23, 2024

By threading the right keyword throughout your content, you can increase the chances that a web page will rank for that query, therefore increasing your event and overall organization’s visibility. Search volume refers to the number of web users that search that keyword. Ideally, you want to pick a keyword that has: High search volume.

Social Media 195

Social Media Events Marketing Management 195

Eventsforce

FEBRUARY 5, 2020

As an event marketer, the impact of using video around your events can be significant. Read: 3 Content Marketing Tips for Event Planners. Event marketing lends itself to this kind of content particularly well because it gives you the opportunity to use real footage from a past event.

Event Marketing 105

Event Marketing Marketing B2B Events 105

Eventscase Blog

MAY 13, 2025

Event marketing has evolved far beyond isolated actions. Today, successful events rely on integrated marketing strategies, where every channel and message works in harmony. What is an Integrated Marketing Campaign? What is an Integrated Marketing Campaign?

Marketing 52

Marketing Social Media B2B Event Marketing 52

Event Farm

MAY 17, 2017

Social media manager(s) Your social media manager (SMM) should have knowledge of all social media platforms, but should especially be an expert on the social media platform that most resonates with and engages your audience. and a third who is focused on getting great shots of the attendees.

Social Media 153

Social Media Fashion Events Consulting 153

Eventmobi

JULY 5, 2023

Read on to learn about: The type of marketing your association should do The 8 steps you can take to build an actionable strategy How to use digital & community marketing to market your membership program How to use event marketing for your association And several association marketing tools to add to your arsenal!

Marketing 195

Marketing Social Media Sponsorships Advertising 195

Social Tables

SEPTEMBER 14, 2021

From pre-event to post-event , we’ll explain why engagement matters and what you can do to make it better. What is event engagement? Event engagement, also known as audience engagement, refers to an event’s ability to hold the attention of its audience as well as promote full participation from event attendees.

Social Media 176

Social Media B2B Tech Marketing 176

Eventmobi

SEPTEMBER 22, 2022

EventMobi has helped many businesses hold successful CSR events, and we’ve put together some of the best tips for companies looking to take a big step toward social change. CSR stands for Corporate Social Responsibility. CSR programs are typically focused on social, environmental, or economic issues. . CSR Meaning .

2012 195

2012 2015 Sustainability 2018 195

TicketBud

MARCH 31, 2015

These days, it can seem like the term "social media marketing" is as ambiguous of a description as saying that you do "business". There are so many social media sites out there that it can get overwhelming if you don't narrow down your target market. The first step is to think of your target market.

Event Marketing 60

Event Marketing Marketing Social Media Advertising 60

EventBank Insights

JANUARY 6, 2020

As a professional in the Media Data industry, I foresee more and more marketers relying not only on data but also on Actionable Insights. Digital marketers will go beyond social media engagement statistics and look into more measures like customer affinity and company reputation on social media to continue to be more competitive.

2020 139

2020 Marketing Social Media B2B 139

Endless Events

JUNE 15, 2022

This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. That’s why it’s also known as engagement marketing. In a sense, all events are experiential. social media wall).

Marketing 118

Marketing Social Media Trade Shows Event Marketing 118

GEVME

MAY 15, 2020

Create a shared source of reference. Keep everyone in the team updated and informed by creating a shared online folder where everyone involved in planning the online event can find important details on everything to do with the online event. How to Manage Large Online Events With Gevme. Use social media to your advantage.

2020 294

2020 Management Social Media Event Management 294

Boomset

FEBRUARY 7, 2018

Photo by Jacob Ufkes on Unsplash Social media marketing for your event is a no-brainer. Social media is a great way to market your event before, during, and after the big day. This post will offer you tips on how to best use social media to market your event to success.

Social Media 48

Social Media Ecommerce Marketing Advertising 48

Social Tables

OCTOBER 20, 2022

leading up to the event. Popular webinar marketing channels include: Groups and event pages Social media ad campaigns Search engine advertising Email marketing campaigns The brand/company website Cross-promotion with webinar hosts and speakers. Practice the presentation in advance.

Advertising 158

Advertising Social Media Marketing Speakers 158

Attendease

FEBRUARY 15, 2024

Infrastructure and operations are costly, not to mention that attendee engagement tends to fall drastically once the event is over. That’s why more event planners are shifting their strategy to sustained events programs. Further, the rise of social media and digital platforms has made large audiences more fragmented.

Sustainability 195

Sustainability Events Event Apps Management 195

Hubilo Blog

AUGUST 9, 2021

With 100s of events demanding people’s attention everyday, it has become crucial for event organizers to have an impactful event marketing strategy in place. . Let’s go over the best ways on how to promote an event online to create a buzz, have attendees sign up, and be excited to engage with your event.

Social Media 98

Social Media Speakers Marketing Events 98

Marketo Events

FEBRUARY 8, 2019

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Presence on social media.

Event Marketing 63

Event Marketing Marketing Social Media Event Apps 63

Boomset

FEBRUARY 25, 2020

Some of the ways software automation has helped change the game when it comes to planning an event include: 1. Triggering email series for event promotion. Blasting out social media messages. Segmenting groups for targeted marketing. Triggering email series for event promotion.

Event Marketing 62

Event Marketing Marketing Social Media Events 62

Cvent: Event Marketing

MARCH 26, 2019

There are seemingly a million ways to go about event marketing. In fact, depending on your role in your organization, event marketing can take quite a few forms. When it comes to events, promotion is key. What is Event Marketing. That’s why event marketing is critical. Email Marketing.

Event Marketing 55

Event Marketing Marketing 2019 Social Media 55