Moms deserve a day off more than anybody. After all, they work 24/7, 365 days a year! That’s why it’s worth going big on Mother’s Day.

Almost a third of people are now keen to give their moms the gift of an experience on Mother’s Day rather than more “stuff” — and last year, consumers spent an average of $274 per person treating their moms.

As an event organizer, that puts you in an amazing position to give your community a unique Mother’s Day experience to share with the most important women in their lives. 

To help you get started, we’ve created this guide with 60 Mother’s Day event ideas, including ways to promote your Mother’s Day experiences using Eventbrite’s advanced features.

Mother’s Day Event Ideas by Category

Fun things to do on Mother’s Day

Crafty Mother’s Day event ideas

Community Mother’s Day event ideas

Resident Mother’s Day event ideas

Virtual Mother’s Day event ideas for special experiences

Mother’s Day online workshop ideas

Mother’s Day event promotion ideas

Workshop attendees paint glass bowls
Terrarium Workshop / Succulance / San Francisco, CA

Fun things to do on Mother’s Day

Moms definitely deserve the chance to let their hair down and have a bit of fun — here’s a few of our favorite ideas for fun Mother’s Day activities to get you thinking.

1. Cooking or baking masterclass

A cooking or baking demonstration gives guests the chance to learn new recipes and sample the results.

Although this works great as a series of intimate events, you can scale your cooking class up to be a larger event, like Firefly Cellars did. Their Mother’s Day French Crepe Class includes wine pairings to complement each dish that guests create with their moms.

To scale this idea up for an even larger event, you could host a virtual class or set up a microphone and broadcast it onto some monitors to accommodate a big group in your event space.

2. Afternoon tea

Afternoon tea is the perfect treat. But sometimes the day calls for wine. If the moms you’re catering to prefer some bubbly, why not serve your sandwiches and scones with a glass of prosecco instead? And don’t forget to entertain with your “tea.”

Hire an outdoor event space and take guests out into the wonderful May weather. That’s what Averill House Vineyard has lined up for their series of Mother’s Day High Tea Brunch & Wine Pairing events — and it looks like the perfect setting to sip the day away.

They even hired a classical flutist, which is the perfect way to add a bit of class to your event.

3. Mother’s Day brunch

What’s better than brunch? The bottomless kind, of course!

For some tasty inspiration, look no further than Made U Look and their upcoming Mother’s Day Brunch. Not only have they got the ultimate breakfast menu, but they’re also extending the celebration by hosting a Pre-Mother’s Day Brunch on Saturday, May 11.

They’re also offering a “surprise” for moms included in the ticket price, which is a great extra flourish for your guests.

4. Pop-up shops and displays

Popo-up shops are fun things to do on Mother’s Day and they allow businesses to tempt your guests by showcasing their products. Local shops selling clothes, jewelry, and crafts all work well here.

Want to see how it’s done the right way? Check out organizer Kimberly Evans and her upcoming Mother’s Day Pop up Shop. This market includes a cool range of stalls so your guests can bring their moms for a great day out and support local artisans by purchasing amazing, hand-made gifts.

5. Wine tasting

Wine-tasting events lend themselves to Mother’s Day. After all, who needs a blissful sip of wine more than a mom?

Differentiate your Mother’s Day tasting by applying unique event themes. For example, Royal Rabbit Vineyards has turned their Mother’s Day event into a magical fairy-themed day with live music, dancers, acrobats, and plenty of fantasy ambiance. 

6. Cocktail class

Dust off those cocktail shakers! Invite a mixologist to teach your guests the latest cocktail recipes.

The world of cocktails is pretty big, so you might want your event to focus on one spirit. That’s what Prohibition Liquor Co did for their upcoming Gin Cocktail-Making Class. With a lesson from master mixologists, tasty drinks, and antipasti all included — that’s how you make any gin-loving mom happy.

7. Mother’s Day networking event

Moms are absolute bosses in every sense of the word, and some prefer a business-themed day to a spa treatment. There are lots of moms who’d love to meet up to network and develop new skills.

For lessons in best practice, check out the amazing Mother’s Day “Brunch & Learn” event that Tiana Von Johnson organized last year. With a business masterclass, breakout sessions, and a tasty brunch, this is a very different way to spend Mother’s Day — and we’re here for it.

8. Mother’s Day comedy show

Moms always need a laugh — which is why a comedy show is the perfect Mother’s Day event for a crowd of any size.

To keep guests on the edge of their seats, turn your event into an edgy improv show like Unexpected Productions Improv is staging as part of their Mother’s Day show

They’re even using a discount promo code for moms. That’s super easy to do with an event management tool like Eventbrite. Here’s how it’s done:

9. Pamper session

Moms deserve some downtime, and who doesn’t enjoy some pampering? 

Work with local businesses to provide a day of pampering treats such as pedicures, manicures, or massages. 

That’s what Ambitious Diva ENT is doing for their 5th Annual Mother’s Day Glam Party. But they’ve leveled up their pamper session by bringing in extras like complimentary hair styling, and henna tattoos — and a portion of the event’s proceeds go toward a charitable cause.

10. Mother’s Day cultural showcase

Celebrate different cultures and their unique ways of honoring motherhood. 

A cool way to celebrate might be to focus your showcase on foods from around the world. For example, you could host a 10-course meal where each dish treats your guests to a different cuisine. 

Alternatively, you could focus on just one culture like ARTCORE’s upcoming Celtic Cultural Showcase.

Either way, this is a fun thing to do on Mother’s Day and a wonderful way to celebrate the diversity of motherhood and can provide an educational and immersive experience for attendees of all ages.

11. Dance workshop or festival

Teach moms some new moves (and have a few giggles) with the help of an instructor and a local venue.

For inspiration, look at the Afrobeat Mother’s Day Dance Class that Yahvybe organized last year. With an amazing soundtrack, the chance to learn cool moves, and strawberries and champagne to top it all off, this is the perfect way to treat moms with moves.

12. Mother’s Day karaoke

Allow moms to take center stage — whether in person or at home. An old-fashioned sing-along is a crowd-pleaser, too.

You can even combine your karaoke session with something artsy. For example, Paint Your Blessings: Events fused karaoke with a painting class, bottomless drinks, and a seafood brunch with their Mother’s Day Sing Karaoke N’ Paint event.

13. Mother’s Day cruise

Want to give moms the ultimate lazy day? A slow cruise down the river is just the ticket.

You could make your Mother’s Day cruise relaxing and educational — or turn it into a party boat. Just choose somewhere with stunning views!

Capital Events Marketing Group offers moms the chance to embrace the NYC skyline while enjoying NYC’s hottest DJs at their Mother’s Day Yacht Party (Hip-Hop Vs Caribbean) event.

14. Art exhibition

One work of art can speak 1,000 words — so why not host an art exhibition focusing on parenthood or caregiving?

Create a themed exhibition, or combine your Mother’s Day art show with an afternoon tea like ARTclectic Art Gallery did. Vintage China, traditional English tea, and works of some of the area’s best artists? Any culture-loving mom will love that.

15. Mother’s Day boat tour

We’re not talking about a booze cruise or a party boat this time. Instead, host a boating event that’s a bit more active to give moms the chance to explore the local waters at their own pace.

For example, take a look at Stacked Adventures and their upcoming Mother’s Day Kayaking Tour event. This guided tour of the area places moms alongside their kids in double kayaks for a day away from the hustle and bustle — and moms won’t need a babysitter!

Three women at a sip and paint event
Wine and Watercolors / Shop Made in DC / Washington, DC

Crafty Mother’s Day event ideas

Create something together for a special experience. Here are some ideas to help you get crafty for your next Mother’s Day event.

16. Flower market

Everything is in bloom in May, which makes a flower market the perfect option for a large-scale event around Mother’s Day.

Immerse moms and families in the sights and smells of beautiful plants like the Bloom Flower and Home Market does. Their markets combine flower stalls with market vendors, amazing food, and tasty drinks — everything a nature-loving mom deserves.

17. Gardening masterclass

Organize a gardening masterclass with an expert on hand or at a garden center to give moms useful tips and advice. Try collaborating with a local bar or restaurant to add amazing catering to your gardening event. 

That’s what Parsons North Brewing Company did for their Mother’s Day Container Gardening Workshop. By combining the gardening know-how of Lemon Garden Designs and the tasty beer of Parsons North, this was one gardening event that had it all.

18. Pottery class

Pottery painting is a lovely way to involve the whole family, and the ticket price can include decorating an item of pottery that guests can take home.

Want to get people chatting and loosen up guests at your pottery class? Add cocktails. 

Round Rock Community Clay’s Moms, Mimosas, and Mud – Mother’s Day Pottery Date went the extra mile with some amazing drinks for their crafty class — while offering kids crafts to entertain the little ones.

19. Mother’s Day art and craft fair

Host a grand art and craft fair for local artists and craftsmen to showcase their work. Include workshops on different art forms, live art demonstrations, and spaces for children to create Mother’s Day gifts. 

This can be a blend of a cultural and shopping experience for the whole family. For lessons in best practice, take a look at Meridian Vendor Club’s upcoming Falcon Mother’s Day Craft Fair. With vendor stalls from small businesses, unique crafts, and food trucks, this craft fair has got it all.

20. Sip and paint class

Need we say more? Sip-and-paint classes make the perfect Mother’s Day event for those moms and families who like to get creative and have some fun while enjoying the finer things.

To see how it’s done the right way, check out Queen aka Queen of Hearts and their 2nd Annual Mother’s Day Sip & Paint Party. There’s wine, art, jazz, and activities for the entire family. What’s not to love?

21. Soap or candle-making workshop

For something a bit more unusual, why not host a soap-making workshop or a candle-making workshop event?

Although these types of artisan workshops can be great intimate experiences, they also lend themselves to large-scale events. For example, set up multiple candle-dipping stations, pair your event with entertainment or grazing tables — or turn your workshop into a series of multiple sessions.

You could even frame your event around a certain type of product like Uplift Creative Center has done for their Goat Milk Soap Making Workshop. That’s a great way to open your guests up to new scents and experiences.

22. Get crafty with nature

Mother’s Day is the perfect time to let moms indulge their senses and reconnect with nature — which is why a nature crafting session makes for a great event.

Ready to start organizing your Mother’s Day class?

Two people tasting cheese and wine at Murray's Cheese class

For inspiration, take a look at SWAY and their unique Mother’s Day Moss Art Class in 2023. 

This fun activity idea is the perfect way to give maternal figures and their families a chance to look differently at nature and create memorable works of art. After all, how many of us can say we’ve wandered off into the woods to collect moss and create a beautiful work of art?

Market stall vendor offers free sample
Renegade San Francisco / Renegade Craft / San Francisco, CA

Community Mother’s Day event ideas

Although Mother’s Day can be a really personal experience for some families, it’s also a great opportunity to get out there and celebrate moms with families and friends across your community.

Bring the entire community together with these fun Mother’s Day community event ideas designed to help your guests mingle and celebrate together.

23. Mother’s Day picnic

A Mother’s Day picnic is the perfect large-scale event if you’ve got access to ample outdoor event space and some beautiful May weather.

Jazz up your Mother’s Day picnic theme to make it a more immersive event like Will Taylor’s Mother’s Day Musical Sunset Picnic with LIVE Strings event. Not only is there a sunset picnic with live music, but the line-up also includes a guided nature walk and meditation session.

24. Film screening

Watching a movie together is a bonding experience. Screen a movie that resonates with your audience. Delectable snacks are not optional.

To scale up your Mother’s Day movie night, take a page out of Adventure Cinema’s playbook. Their cinema screenings are hosted in quirky outdoor locations. You could even sweeten the deal by offering free admission for moms.

25. Mother’s Day farmers market

Whether indoors or outdoors, farmers markets can be a great way to showcase local produce and for moms to pick up a few treats. Make sure there are lots of tasty snacks to sample, too.

If you need ideas for this one, take a look at Kaylee’s Candy Boutique. Their upcoming Mother’s Day Market includes a wide range of local produce and artisan gifts that any mom would love. Reach out to local businesses to support your community. 

26. Yappy hour

Moms often view their dogs as family members. Celebrate pet parents in the community by hosting a dog-friendly event like Wallis Annenberg PetSpace and their Yappy Hour event.

The doggy event included a play area for the pups, doggy cocktails, food trucks, beer for the fur dog mums, and music from a live DJ to satisfy both species. 

27. Mother’s Day fun run

Pick a local charity and organize a short fun run. Event attendees can help raise money for charity while enjoying themselves and exercising.

For example, take a look at Pajaro Valley Shelter Services and their 40th Annual Mother’s Day Run & Walk. This annual event gives moms and their families a chance to socialize and do something healthy and active. It also doubles as a charity fundraiser.

28. Nature hike

Organize a nature walk in a garden or park that families can enjoy together. That’s what The Land Trust for Santa Barbara County did last year. 

Their Special Mother’s Day Hike was a breathtaking three-mile walk along an amazing coastline — giving guests the chance to spend quality time with their moms and enjoy the scenery along the way. Just make sure you’ve got a walking tour guide on hand to keep everyone safe and share interesting facts about the places you visit.

29. Charity fashion show

Raise funds for a relevant local charity with a fashion show celebrating moms. You could even theme it — for example, set up a maternity wear show aimed at moms-to-be.

Your fashion show could also double as a fundraiser. That’s what Veteran 501c3 QW-Global Maternal Wellness is doing for their upcoming 2nd Annual Charity: Mother’s Day Gala and Fashion event.

They’ve even added raffle prizes, a silent auction, and a book signing into the mix to jam-pack this event with fun things to do on Mother’s Day.

30. Mother’s Day culinary carnival

Organize a large-scale culinary event featuring cooking demonstrations, food tastings, and competitions by renowned chefs. This can include a variety of cuisines and interactive cooking workshops for moms and families.

For example, check out the Mother’s Day Market & Food Festival that Openair Company set up. With a wide range of food vendors, tasty beer, and extra gifts for moms, this looks like it was the perfect treat for culinary aficionados.

31. Mother’s Day music festival

A small music festival is a brilliant way to connect moms with their loved ones. Organize a day-long line-up of music on Mother’s Day, or set up a string of concerts at smaller venues throughout the day and turn it into a musical pub crawl.

Want to pack the house? Integrate catering moms will love, as TOP NOTCH EVENTS did for their Mother’s Mother’s Day Weekend Music Festival. You had us at “free crawfish.”

32. Mother’s Day paddle

Wild swimming has increased a lot in popularity over the last few years, which is why Mother’s Day is the ideal time to organize a large-scale water event.

You can even branch out with paddleboards and kayaks to create a unique flotilla experience guests will always remember. That’s what Hard Labor Creek State Park did for their last Mother’s Day Twilight Paddle, and it sounds like the perfect way to end a bustling day celebrating moms.

Two women next to each other holding a heart

Resident Mother’s Day event ideas

Want to create an event that caters to moms living in assisted living facilities? These event ideas are easy and fun to replicate in retirement communities so that you can bring the fun to moms who may not be able to travel far.

33. Mother’s Day glow-up

A glow-up pampering session is a great way to liven things up at resident facilities and bring a smile to moms’ faces.

You could even up the ante and turn it into a Make-up and Sip-inspired event like Sass N ‘ Class Salon of beauty did last year. With gifts, brunch, and champagne, this is an amazing way to give moms a little pampering.

34. Mother’s Day raffle

Offer entertainment and prizes for your Mother’s Day event. This can generate excitement and encourage participation — and it’s something you can integrate with other event ideas to supercharge your Mother’s Day event.

That’s what The Historic Sharpe House is doing for their Sharpe House Mother’s Day Garden Party Tea 2024. They’re boosting their garden party with a raffle filled with amazing prizes. Best of all, the proceeds will support a great cause.

35. Mother’s Day jazz concert 

Put some pep in the steps of residents by organizing a Mother’s Day jazz concert. Jazz is an excellent music genre for those in assisted living, and it lends itself really well to large-scale events.

It’d also be cool to combine your jazz concert with fancy afternoon tea. That’s what Divine Delectables have got planned for their upcoming Mother’s Day Jazzy Tea Party — and between the live music, finger sandwiches, and relaxing ambiance, this looks like a great way to treat mothers of all ages.

36. Mother’s Day carnival

Just because moms are grownups doesn’t mean they don’t love a trip to the fun side! Organize a Mother’s Day carnival with circus-style performers, games, and prizes.

To see how carnivals are done for retirement communities, check out the Fall Carnival that The Mansions at Sandy Springs organized. With BBQ, ice cream, live entertainment, and garden games, this was the perfect way to add some fun factor.

37. Ice cream bar

It’s easy to get everyone to connect over ice cream sundaes. Don’t forget to bring the toppings! You could also make it so moms eat free with each purchase.

Renault Winery Resort is a great source of best practices in this department. Their Family Fun Night: Ice Cream Bar event last summer combined a movie night with a “Build Your Own Ice Cream Bar.” Best of all: Each ticket holder got their own chef’s hat on arrival.

38. Games tournament

Hosting a large-scale games tournament is an inclusive way to get lots of moms and their families involved in fun activities.

To build on this idea and make it even more exciting, you can take inspiration from what Elan Shari Event Design & Management, LLC has done for their Mother’s Day Brunch & Bingo 2024 event.

Not only do they have bingo on the cards, but also raffles, a bottomless brunch buffet, and mimosas on arrival! Plus, they announced their main prize before the event to help increase ticket sales.

39. Mobile spa experience

Mother’s Day is the perfect time to bring the spa directly to your guests. Transform a retirement community into a spa for the day or set up a mobile spa in the parking lot that moms can visit for a bit of pampering.

If you need inspiration, take note of The Wright Aide by Adult Health NP PLLC and The Wright Aide Mobile Boutique Spa event. With a cocktail hour, wellness services, and a champagne toast, this is a great format to replicate for a Mother’s Day event.

40. Mother’s Day scavenger hunt

Plan a scavenger hunt around a residential care home for families to share fun experiences with moms and grandmothers without having to stray far from home.

Need ideas? Check out New York Social Network’s The Scavenger Hunt At MoMA event. They set up a unique, timed scavenger hunt — giving guests the chance to explore, appreciate new works of art, and meet new people.

Illustration of a woman logging into a virtual event on a laptop

Virtual Mother’s Day event ideas for special experiences

You can adapt loads of in-person events to accommodate virtual guests. Here are some Mother’s Day event ideas designed to bring together moms and families from all over the world — no matter where they log in from.

41. Virtual cooking class

A cooking class is a good opportunity to learn new techniques, even for folks who are already wizards in the kitchen. 

Some creators offer cooking classes focused on making treats to give as a gift. The free virtual cooking classes hosted by Homemade Events teach guests how to prepare diverse meals, including crispy chicken and avocado alfredo, or turkey chili with skillet cornbread.

42. Virtual yoga celebration

Moms deserve a chance to relax, and yoga class is a great way to harness some inner peace. Set up a virtual yoga celebration with a yoga instructor offering a special relaxation section geared and tailored for moms.

Want to add a cool visual element to your virtual yoga session? Live stream from a beautiful location like Garfield Park Conservatory Alliance does for its Virtual Yoga with DuShaun sessions. Attendees get a guided virtual yoga session in the amazing surroundings of botanical gardens — sign us up!

43. Virtual Mother’s Day bingo

Bingo is a great option for Mother’s Day events. But you can take that idea and make it virtual if you want to cater to moms and families who need to connect remotely.

That’s what Pittsburgh Alumnae Chapter of Delta Sigma Theta did for their No, It’s Not Your Average Bingo Party event. They offered amazing prizes and unique rounds to keep remote attendees engaged throughout.

For your own prizes, you could offer free tickets to your next event or online gift cards you can email to the winner. You can get families involved by giving out passes to the winners that stipulate they have to give mom a weekly back rub for the rest of the year.

44. Virtual brunch

To create a virtual brunch, you could send takeaway dishes to all your guests ahead of the event — or send them ingredients and turn it into a cooking workshop, with breakfast classics like French toast, that closes with a virtual meal together.

You could even steer your menu towards a certain type of food like Mississippi Market Co-op did for their recent Virtual: New Year, New You: Vegan Brunch Extravaganza! 

Part cooking course and part social event, this is a great way to get people together for an amazing meal — even if they can’t get together in person.

45. Virtual chocolate tasting

Chocolate and Mother’s Day are a natural pairing. By sending your ticket holders a box of chocolates in advance, you can guide them through each delicious selection using a live stream.

Just look at Cococlectic and their past Free Virtual Chocolate Tasting. This free event walks customers through the smells and tastes of artisan chocolate bars, giving them a chance to chat and learn along the way. All guests need to do to get involved is buy the chocolates in advance.

46. Virtual relaxation session

Invite moms to partake in mindfulness in the comfort of their own homes. Partner with an instructor who can lead the session and provide relaxation tips. Offer goodies such as candles or essential oils helps to set the scene.

You might want to focus on a certain type of mindfulness or relaxation like Frequency Journey did with their weekly Sound Sanctuary: Escape the Burnout – Weekly Virtual Sound Meditation session.

47. Virtual wine tasting

Collaborate with a local winery or sommelier to organize a special virtual wine tasting built around Mother’s Day. To see how virtual tastings are done the right way, check out LearnAboutWine.com’s recent Heroes of California virtual wine tasting.

By taking your Mother’s Day wine-tasting virtual, you can open your event up to a much wider audience. You’ve just got to send out your wine selection to each guest ahead of time, and then you can live stream the session. 

Make sure to keep your guests engaged by asking for their thoughts on taste notes!

48. Virtual Zumbathon

Live stream a session where moms can work out together. Remember to cater to all abilities and include a cool down.

Need ideas? Take a look at Emphico and their ZUMBA® Virtual class. It’s an inclusive virtual session that anyone can take part in — which is exactly the type of event you should consider for a Mother’s Day event.

49. Virtual panel discussion

Bring panelists together to discuss topics relevant to motherhood. 

For example, Gateway HR has an upcoming Supporting Moms in the Workplace Lunch & Learn event that ticks all the boxes. It gives moms the chance to dial in, network, and learn about an issue that’s important to them.

50. Virtual author reading

Reading is the perfect way for moms to get time for themselves. Invite an author to read to guests or host a book appreciation event.

For inspiration, look to Pupfish Press and their Author Reading and Q&A With Poet E.J. McAdams. You could even use a format like this to give moms a say in the discussion. For example, you could host a pre-event poll to let moms choose which book gets discussed or which passages the author will read aloud.

51. Virtual concert

Live stream local musicians or singers to bring the community together around moms.

You can even turn your virtual concert into a fundraiser for an important cause. That’s what Upstage Lung Cancer did for their Why don’t we…JUST DANCE: A Virtual Concert. While the virtual event was free, they gave music fans a chance to donate to help fight cancer.

52. Virtual Mother’s Day quiz

Theme your quiz around moms or influential women. Think of fun prizes for the winners or pledge to donate to a chosen charity.

For lessons in best practice on themed quizzes, look at Beekley Library’s upcoming virtual Disney Trivia Night. Designed specifically for Disney lovers, it’s a great way for moms to pop some popcorn and have fun!

Woman looking at her laptop

Mother’s Day online workshop ideas

Want to engage moms online during their special day? These ideas are perfect for helping moms and their families learn a new skill and have a bit of fun along the way.

53. Jewelry-making class

Jewelry-making is a way for moms to treat themselves or for others to make them something special. Send attendees the materials needed and help them get creative.

For example, the Mother’s Day Jewelry-Making Class that the Ballston Area Community Center organized was free for 9–17-year-olds — offering the perfect opportunity for older kids to make meaningful gifts for their mothers.

54. Beauty masterclass

Host an online class with hair and makeup tips for moms of all ages. Free samples of products always go down well.

Provide a demonstration on a model and makeup application tips like event organizer Pink Caviar University’s upcoming Makeup Masterclass. You could even create multiple ticket packages to mail out products for guests to use on the event day.

55. Fashion tips

Invite local businesses to give fashion advice and tips on the latest trends. Live stream a fashion show, and your virtual guests will feel like they’ve got a front-row seat.

A creator with a great take on this is Allison Latham-Jones and her upcoming 5 Steps to Better Style in 2024! event. Her online event includes a range of activities like a tailoring workshop and a session on purchasing — as well as Q&A opportunities to keep guests engaged, and we wouldn’t mind a hot top or two ourselves.

Crowd stands outside an event venue waiting to enter
Emmet Cohen Trio / Birdland Jazz Club / New York, NY

Mother’s Day event promotion ideas

It’s one thing to come up with an amazing concept for a Mother’s Day event — promoting it is a whole different ball game.

To help you get started selling tickets and marketing your event to the right people, let’s dive into these five event promotion tips.

56. Start promoting early

Some people plan pretty far in advance for their Mother’s Day event, so you need to start promoting your event early. As part of your early promotion, you could also offer an early bird discount to kick start sales and generate a bit of cash to cover your planning costs.

That means setting up an event page for potential attendees to discover your event and buy tickets — which is where an event registration software partner like Eventbrite can get the ball rolling.

With Eventbrite, you can create a custom page for your event months in advance. You can also utilize Eventbrite’s email functionality to create and dispatch email announcements to previous customers that your Mother’s Day tickets are on sale.

57. Use advanced targeting

To optimize your marketing, make sure your event reaches your target audience. That’s where event marketing features like advanced targeting save you time and money.

With Eventbrite you can create paid social media campaigns based on profile demographics or interests. You can even retarget sales leads. This is a feature that shows your event ads to people who’ve visited your event page but not bought tickets.

58. Collaborate with social influencers

If your event targets a niche community or theme, it’s worth reaching out to social influencers to expand your reach by leveraging their huge audiences. 

But teaming with influencers can also build a sense of authenticity around your event and give it an external stamp of approval that can sway potential attendees.

59. Kick off ticket sales with early-bird offers

A great way to boost sales in the run-up to your event is to create special early-bird discounts. Special discounts will often motivate leads with lower-priced tickets — and creating discount codes is simple using a platform like Eventbrite.

Here’s how it’s done:

60. A/B test your content

Always A/B test your content to maximize engagement. With Eventbrite, you can create an ad set with two different types of copy or graphics, and then send both sets to control groups to see which ad performs better.

This ultimately saves you time and money because you can put more money behind sponsored posts that you know are going to hit home with your target audience.

Start planning your next Mother’s Day event idea

When it comes to Mother’s Day, the events you organize should be built around your event goals, your audience, and your strengths — but no matter what type of vibe you’re trying to create, remember who your event is for.

The moms in our lives deserve the gift of an amazing experience. As event organizers, we get to make those experiences come alive.

Just make sure you team up with an events management platform like Eventbrite that’ll get your Mother’s Day celebration over the finish line and create a memorable experience for moms and their families.