2016

Creating The Highly Energized And Engaged Conference Participant

Velvet Chainsaw

Are 50%-80% of your conference attendees in your programming at any given time? Or are they filling the hallways, hotel spa and lounge, local restaurants, coffee shops and bars conversing with others? Or are they visiting the local tourist attractions? One thing is certain, if your conference attendees are not fully engaged in the experience you provide, there is little, if any, chance that they will leave your event with any real ROI.

2016 264

Is paid influencer marketing ethical in the event industry?

Conferences that Work

Paid influencer marketing is spreading to the event industry, and I doubt that it’s an ethical practice. Last week I received the following voice mail (identifying details have been bleeped; transcript below.). link].

2016 226
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Top 100 Events in Canada 2016

BizBash

2016 174

Event Technology: The Strongest Driver for Change in the Event Industry

EventMB

Technology has allowed us to become more efficient and paperless but it has also altered attendee expectations. Meeting planners are no longer simply coordinating details. They are now offering personalized, engaging experiences. Are you ready? When I was a child they took us on a field trip to the local university. There the computer science […]. The post Event Technology: The Strongest Driver for Change in the Event Industry by Editorial Team appeared first on [link].

2016 172

A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business. The question is - how do you capture all this? Join Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate, for this essential discussion on the ins and outs of brokering the optimal customer interaction.

5 Things To Avoid When Running a Successful Roadshow

Event Farm

Event Farm just wrapped up our inaugural Tour d’States Roadshow event, a six-city series of educational sessions, panels and networking events that traveled across the United States to give event professionals an opportunity to network with industry peers and hear from experts about what they see for the future of the business of offline. We’re very pleased to report that the roadshow was, overall, a remarkable success!

2016 171

More Trending

Integration Is The New Secret Sauce For Event Organizers

EventTechBrief

Archived Story. Archive

2016 146

Fundamental Event Planning Tips: These Never Go Out of Style

Guidebook

“Best practices” and “event planning tips” come in all shapes and sizes. Here at Guidebook, we share a lot of strategies for planners from tech tools to try, sponsor package ideas , and specific event marketing timelines. But there are some fundamental strategies that never go out of style. While we work to include these in our plans every time, they can be easy forget. If there’s one event planning tips article you read this year, let it be this one!

2016 117

5 Steps to Perfect International Event Planning

Social Tables

International event planning outside your home country is highly likely to take you outside of your comfort zone. Especially when it’s your first time. While the challenge can be exciting it can also be daunting if not downright scary. Let’s face it, even the most accomplished and experienced planner can find it difficult to deal with the social, cultural and legal barriers that would simply not occur at home.

2016 106

Interviews with Planners - Shelby Olivier

Eventinterface

Shelby Olivier is a Program Manager for Red Velvet Events, a Global DMC Partner in Austin, TX. Shelby first began in the events industry as a Catering Sales Representative to earn money while attending college. She then moved on to become The Director of Marketing and Special Events for a venue in Georgia, earning her bachelors degree at the same time. She became a Program Manager after completing a summer internship program with Red Velvet Events, a Global DMC Partner.

2016 152

Negative Reviews & Online Feedback Happens - But Where Do You Go From Here?

Speaker: Adam Dorfman, Head of Product Growth at Reputation and Jeremy Shubitz, Director of Marketing at Bosley

Responding to online negative feedback can be challenging. What should you say? What should you not say? Should you even respond? In today's, your customers will be not only your biggest advocates but also your biggest critics. However, negative feedback can offer actionable insights to build a stronger product and customer experience.

8 Meeting & Event Trends that Could Explode in 2017

SmartMeetings

These meeting trends have already made an appearance in 2016, but some experts suggest they’ll really blossom in the coming year. Ofer Yatziv from Better Venues , a U.K.-based based event venue company, shares his thoughts on the latest trends for those in the meeting and events industry. The 5-minute meeting. Are your clients sick of meetings about meetings? Some think meetings are a big waste of time and resources, and I’m inclined to agree.

2016 106

What If Attendees Remember Nothing From Your Event?

Velvet Chainsaw

Yes, what if they remember nothing from your event? Meetings are often so overloaded with material that learning may be hurt more than it’s enhanced,” says Andrea Driessen, Chief Boredom Buster, No More Boring Meetings. Read her article for seven ways to boost learning.). What’s worse than remembering nothing from the event? If attendees learned something and can’t apply it. Then they can’t improve their job performance. Learning Scrap Or Learning Gold? Learning comes before remembering.

2016 259

Guaranteeing audience engagement at your events

Conferences that Work

Most people won’t ask questions at meetings. So how can you get authentic audience engagement at your events? In a thoughtful article “ Audience Engagement – at the Heart of Meetings “, Pádraic Gilligan writes: “…We all want audience engagement so why doesn’t it take place?…While While the speaker can be to blame for lack of audience engagement, in my experience, it’s usually the fault of the audience!” ” I disagree.

2016 193

How CNN's Event Team Pulled Off 18 Months of Simultaneous Election Events Around the Country

BizBash

2016 172

SpotMe Trial

SpotMe Trial

20 Guerrilla Marketing Tactics to Promote Your Next Event

EventMB

Guerrilla marketing involves low-cost options that make bold statements and make you memorable so that you don’t have to worry about splashing out big to be trending on social media. Have you spent all your event budget already and are struggling for ways to promote it without the cash? You are not alone, marketing can […]. The post 20 Guerrilla Marketing Tactics to Promote Your Next Event by Editorial Team appeared first on [link].

2016 171

5 Trends for Experiential Marketing in 2017 and Beyond

Event Farm

Thanks to the rapid development of new technology, the event and experiential marketing field is constantly in flux. finding the event marketing software that best suits your needs to incorporating virtual reality into your events, there are always new tools and technology that help take experiential marketing to the next level. But with so many evolving trends, how do you know which ones deserve your attention?

2016 167

Using events to bring your brand to life

Gallus Events

Events are powerful things. For an increasing number of organisations “live communications” (events to me and you) are becoming the number one way to enhance brand value. So in this post I thought I’d look, in detail, at how you reflect your brand at your event. All the ten examples should provide some food for thought for any organisation that run events, and importantly, that company doesn’t need to be an events company.

2016 153

How To Monetize The Attendee Experience

EventTechBrief

Archived Story. Archive

2016 143

Dive Into Your Inventory Data (and Add Substantial Profits to Your Bottom Line)

Speaker: Ian Foster, Sculpture Hospitality Regional Director West Coast

In this seminar, Ian Foster will discuss the basics of inventory management, including tips on how to get inventory right and how to evaluate your food and pour costs. Ian will examine the best ordering practices from our clients. Finally, he’ll share some case studies showing how well designed inventory control can uncover hidden losses from over-pouring and lost sales that will result in several thousand dollars of extra profit every month.

Our Increased Distrust Of Institutions And What It Means To Your Association, Conference

Velvet Chainsaw

“I’m done with !”. Go ahead and fill in that blank with any type of institution. Big business, conferences, education, government, medicine, membership associations, nonprofits, professional societies, religious organizations, trade organizations, etc. We are witnessing the rise of the Dones , as Dr. Josh Packard calls them. Groups of people that are done with traditional, outdated institutions.

2016 247

40 Social Media Influencers Every Hospitality Professional Should Follow

Social Tables

No time? No problem. Fill out the form and we’ll email you a PDF version of this blog post to read anytime you want. In events and hospitality, knowledge is power. The best way to learn the ropes, or sharpen your skillset set to learn from the experts that have been there before. Thankfully these thought leaders are quick to share their tips and tricks on how to get ahead in the world of events and hospitality.

Top 5 Reasons Why People Attend Conferences

Eventinterface

Wondering why people register for your conference? Knowing these top reasons will help your meetings stand out and attract attendees by creating value for all stakeholders. TO LEARN. Most attendees come to your conference to learn about a topic. It is in the planner’s best interest to present a program worth attending. As part of the speaker selection process planners should make sure speakers present new information, not the same rehashed findings. TO NETWORK AND MEET PEOPLE.

2016 149

Exhibitor Priority Points System that Rewards Loyalty

Velvet Chainsaw

Your Points System Should Influence Current Spend Decisions. Like any storefront business, exhibitor booth selection is heavily influence by three factors: location, location, location. Most trade-show organizers use a priority-points system to help determine the order of booth-space selection for next year’s expo and their system has been in place for quite a while. Over the past couple of years, we’ve studied dozens of priority-point models to formulate best practices for progressive expos.

2016 245

Maximize Your Profit Margins

Speaker: Shawn Imbeault and Geoff Loukes, Sculpture Hospitality

In the past year, we've learned that maximizing margins can determine whether your restaurant stays afloat when times get hard. Join Shawn Limbeault and Geoff Loukes, in this master class that will take you through the best practices of maximizing your margins, From FOH to BOH.

Your Conference Needs To Focus On Providing 4D Experiences

Velvet Chainsaw

Conferences need 4D experiences: deep learning, deep play, deep reflection and deep connections. You probably recall a time in your life when you viewed a 3D movie. You wore 3D glasses and the images looked like they popped out of the screen. Your conference needs more than the gimmick of 3D glasses. It needs authentic 4D experiences. It needs opportunities for participants to experience deep learning, deep play, deep reflection and deep connections. 21st Century 4D Experiences.

2016 243

Four reasons why traditional conferences are obsolete

Conferences that Work

Previously, I’ve described three major trends that make traditional conference formats obsolete: No longer knowing in advance what attendees want to learn ; The rise of online ; and. The massive change in how we learn what we need to know to do our jobs. Here’s a fourth. Job obsolescence caused by increasing computer automation. Every adoption of new technology has led to a shift in the world of work. Books and the industrial age fundamentally remade human society.

2016 189

Why This Dinner Party Was Held in a Creek

BizBash

2016 171

17 Things You’ll Understand if You Are Dating an Event Professional

EventMB

Dating an event planner has the highs and lows of the tallest, fastest roller coaster. Here are a few ways you know you’re not alone. An event professional is a good catch. They work in a lucrative industry, have a meticulous attention to detail, are more organized than a museum curator, and keep up with […]. The post 17 Things You’ll Understand if You Are Dating an Event Professional by Editorial Team appeared first on [link]. Lifestyle dating EventProfs personal life Relationships

2016 153

Restaurant Management Masterclass

Speaker: Harlan Scott, Founder of Harlan Scott Hospitality and Industry Restaurant

Due first to necessary staffing cuts, extreme safety protocols, and now the need to rehire against outsized government stimulus, unemployment benefits and wage requirements, managing and staffing have become the most urgent conversation in restaurants today. This, adding on to the lynch-pin management style restaurants often have, has made restaurant cultures more vulnerable and volatile than ever. If your restaurant is suffering from cut staff, low morale, or ineffective training, you've come to the right place. Join Harlan Scott of Harlan Scott Hospitality, learn how to get back in control of your restaurant and your operation back on autopilot.

7 Questions to Ask Yourself When Purchasing Event Marketing Software

Event Farm

Events are consistently cited as one of the most effective marketing channels , and event marketing software platforms make it possible for your events to become even more successful. From helping event planners create more engaging experiences to helping marketers make sense of (and justify) the cost of their event , choosing to utilize an event marketing platform is an obvious decision for many event pros.

2016 163

Supporting conference speakers

Gallus Events

I took to the stage as part of the content, curated by Julius Solaris and his team at Event Manager Blog at IBTM in Barcelona, in December. Julius had spoken for me before, so it was great to be able to return the favour. I actually spoke twice! So I think it’s back to Julius to do me a turn? Supporting conference speakers. Julius asked me to do a session that would help planners better understand and better support their speakers.

Pokémon Go Experiences For Events. No Waiting.

EventTechBrief

Featured Story

2016 141