2016

Creating The Highly Energized And Engaged Conference Participant

Velvet Chainsaw

Are 50%-80% of your conference attendees in your programming at any given time? Or are they filling the hallways, hotel spa and lounge, local restaurants, coffee shops and bars conversing with others? Or are they visiting the local tourist attractions?

Event Technology: The Strongest Driver for Change in the Event Industry

EventMB

Technology has allowed us to become more efficient and paperless but it has also altered attendee expectations. Meeting planners are no longer simply coordinating details. They are now offering personalized, engaging experiences. Are you ready?

Is paid influencer marketing ethical in the event industry?

Conferences that Work

Paid influencer marketing is spreading to the event industry, and I doubt that it’s an ethical practice. Last week I received the following voice mail (identifying details have been bleeped; transcript below.). link].

6 Essential Event Rules From an Associations Pro

BizBash

2016 228

9 Simple Steps to Master Social Media for Events

The Definitive Guide to Social Media Event Marketing

More Trending

What If Attendees Remember Nothing From Your Event?

Velvet Chainsaw

Yes, what if they remember nothing from your event? Meetings are often so overloaded with material that learning may be hurt more than it’s enhanced,” says Andrea Driessen, Chief Boredom Buster, No More Boring Meetings. Read her article for seven ways to boost learning.).

2016 417

Our Increased Distrust Of Institutions And What It Means To Your Association, Conference

Velvet Chainsaw

“I’m done with !”. Go ahead and fill in that blank with any type of institution. Big business, conferences, education, government, medicine, membership associations, nonprofits, professional societies, religious organizations, trade organizations, etc.

2016 397

We Must Stop Promoting Conference Fast-Track, Artificial, Butt-In-Seat, Surface Learning

Velvet Chainsaw

How are your conference attendees learning? Yes, of course we should ask, “What are they learning?” More importantly, we need to ask, “How are they learning?”. We’ve got to confront the ineffectiveness of our conference education approaches!

2016 379

Your Conference Needs To Focus On Providing 4D Experiences

Velvet Chainsaw

Conferences need 4D experiences: deep learning, deep play, deep reflection and deep connections. You probably recall a time in your life when you viewed a 3D movie. You wore 3D glasses and the images looked like they popped out of the screen. Your conference needs more than the gimmick of 3D glasses.

A Practical Guide to Measuring Event Success

Can you measure event ROI? 3 in 5 marketers can't. Learn how with this free ROI model.

Embracing Otherness for Conference Uniqueness [Webinar]

Velvet Chainsaw

Think about the last time you approached a stranger and asked if you could help them? Now ask yourself; Did that person look like me? Robert Putnam , Harvard Political Scientist claims that when most of us are faced with diversity, we retreat and close our doors.

20 Guerrilla Marketing Tactics to Promote Your Next Event

EventMB

Guerrilla marketing involves low-cost options that make bold statements and make you memorable so that you don’t have to worry about splashing out big to be trending on social media. Have you spent all your event budget already and are struggling for ways to promote it without the cash?

What’s the best learning model for conference sessions?

Conferences that Work

We don’t usually think about the learning models we employ during conference sessions, and I believe our events would be better if we did. Conventional conferences assume a ready supply of experts to whom we listen while they cover the learning that has been advertised at their sessions.

2016 301

Show Off: 8 Creative Trade Show Booth Designs

BizBash

Gartner Magic Quadrant for Security Information and Event Management (SIEM)

The need for early detection of targeted attacks and data breaches is driving the expansion of new and existing SIEM deployments.

5 Trends for Experiential Marketing in 2017 and Beyond

Event Farm

Thanks to the rapid development of new technology, the event and experiential marketing field is constantly in flux.

2016 203

Supporting conference speakers

Gallus Events

I took to the stage as part of the content, curated by Julius Solaris and his team at Event Manager Blog at IBTM in Barcelona, in December. Julius had spoken for me before, so it was great to be able to return the favour. I actually spoke twice! So I think it’s back to Julius to do me a turn?

How To Monetize The Attendee Experience

EventTechBrief

Archived Story. Archive

2016 186

Blow-The-Bugle-Awesome 21st Century Conferences Emulate These Core Beliefs

Velvet Chainsaw

Your conference-slip is showing! I once worked for a Texas elected official. I quickly learned to tell her if her slip was showing, she had a run in her pantyhose or she had lipstick on her teeth—especially before she went on stage or met with the public.

Effortlessly Interact with an Entire Audience from Any Location

1,000 Participants. 75 Locations. 1 Solution.

Great Questions Define Great Conference Experiences

Velvet Chainsaw

It is much more effective to provide opportunities for conference participants to solve their own problems, then telling them how to solve it. Paraphrase Dr. A. Gidget Hopf, President & CEO of The Association for the Blind and Visually Impaired—Goodwill Industries.).

Many Organizational Leaders Prefer Dysfunction

Velvet Chainsaw

Your organization needs to change because it’s broken! Or is it? There is no such thing as a dysfunctional organization, because every organization is perfectly aligned to achieve the results it currently ge ts,” says Jeff Lawrence. The Illusion Of A Broken Organization?

2016 341

Common, Yet Hazardous, Conference Planning Thinkholes That Inhibit Uniqueness

Velvet Chainsaw

Why do so many people rate the conference experience as stale, predictable and average at best? Why do conference leaders miss the mark at preparing their own unique DNA conference experience?

Getting More Value from Conference Keynote Speakers

Velvet Chainsaw

Not long ago, becoming a professional speaker was a third step in a thought leaders career path. Many built their expertise in an industry or function, shifted to consulting and then wrote a book to launch their speaking career.

The Next Biggest Thing In Events

EventMB

What’s the next biggest thing in the event industry? Hint, it may not be what you are thinking about. I get this question at every event, interview, webinar, guest post I participate in. It’s a question I hate. I hate it because it forces me to make predictions.

2016 285

Guaranteeing audience engagement at your events

Conferences that Work

Most people won’t ask questions at meetings. So how can you get authentic audience engagement at your events? In a thoughtful article “ Audience Engagement – at the Heart of Meetings “, Pádraic Gilligan writes: “…We all want audience engagement so why doesn’t it take place?…While

2016 298

18 Inspiring Ideas for Holiday Events This Season

BizBash

2016 228

5 Things To Avoid When Running a Successful Roadshow

Event Farm

2016 202

Using events to bring your brand to life

Gallus Events

Events are powerful things. For an increasing number of organisations “live communications” (events to me and you) are becoming the number one way to enhance brand value. So in this post I thought I’d look, in detail, at how you reflect your brand at your event.

2016 200

Your Trade Show Attendees: What Do They Really, Really Want?

Velvet Chainsaw

This is the first in a series of posts on the findings of reports published by the Center for Exhibition Industry Research (CEIR) based on research recently conducted on attendee retention strategies.

Exhibitor Priority Points System that Rewards Loyalty

Velvet Chainsaw

Your Points System Should Influence Current Spend Decisions. Like any storefront business, exhibitor booth selection is heavily influence by three factors: location, location, location. Most trade-show organizers use a priority-points system to help determine the order of booth-space selection for next year’s expo and their system has been in place for quite a while. Over the past couple of years, we’ve studied dozens of priority-point models to formulate best practices for progressive expos.

2016 287

When Your Conference Planning Process Eclipses Your Purpose

Velvet Chainsaw

Did you ever play the board game of Chutes and Ladders? The object of the game is to get to the end of the path first. You avoid landing on a chute, which makes you slide backwards. And take advantage of the ladders which help you climb ahead.

Meet Today’s Overwhelmed, Distracted, Impatient Modern Learner [Infographic]

Velvet Chainsaw

View original here. The post Meet Today’s Overwhelmed, Distracted, Impatient Modern Learner [Infographic] appeared first on Velvet Chainsaw. Education & Adult Learning adult learning Infographic

2016 269

Getting Serious About Forecasting Future Conference Topics

Velvet Chainsaw

Savvy 21st Century conference organizers can effectively demonstrate strategic learning alignment of their conference networking and education programming. Can you?). Smart conference professionals are skilled at articulating the value of their event’s networking and learning opportunities.