2016

Creating The Highly Energized And Engaged Conference Participant

Velvet Chainsaw

Are 50%-80% of your conference attendees in your programming at any given time? Or are they filling the hallways, hotel spa and lounge, local restaurants, coffee shops and bars conversing with others? Or are they visiting the local tourist attractions?

2016 422

Is paid influencer marketing ethical in the event industry?

Conferences that Work

Paid influencer marketing is spreading to the event industry, and I doubt that it’s an ethical practice. Last week I received the following voice mail (identifying details have been bleeped; transcript below.). link].

2016 334

The 15 Most Innovative Meetings 2016

BizBash

2016 228

5 Things To Avoid When Running a Successful Roadshow

Event Farm

2016 222

A Practical Guide to Measuring Event Success

Can you measure event ROI? 3 in 5 marketers can't. Learn how with this free ROI model.

Event Technology: The Strongest Driver for Change in the Event Industry

EventMB

Technology has allowed us to become more efficient and paperless but it has also altered attendee expectations. Meeting planners are no longer simply coordinating details. They are now offering personalized, engaging experiences. Are you ready?

2016 240

More Trending

Public Relations Event Planning: 6 Ways to Get the Word Out

Social Tables

A public relations event is your opportunity to showcase your company and specific products or services to the general public. Obviously, with attendees and the press being present, you want to be professional, presentable, and engaging.

2016 147

Going Vegetarian at Events

Gallus Events

One of my favourite columnists is the environmentalist George Monibot. He’s a rather opinionated fella (kind of helpful if you are going to write your opinions I guess) and I was particularly struck by one of his articles a few months back.

2016 207

Interviews with Planners - Shelby Olivier

Eventinterface

Shelby Olivier is a Program Manager for Red Velvet Events, a Global DMC Partner in Austin, TX. Shelby first began in the events industry as a Catering Sales Representative to earn money while attending college.

2016 197

What If Attendees Remember Nothing From Your Event?

Velvet Chainsaw

Yes, what if they remember nothing from your event? Meetings are often so overloaded with material that learning may be hurt more than it’s enhanced,” says Andrea Driessen, Chief Boredom Buster, No More Boring Meetings. Read her article for seven ways to boost learning.).

2016 415

Effortlessly Interact with an Entire Audience from Any Location

1,000 Participants. 75 Locations. 1 Solution.

Our Increased Distrust Of Institutions And What It Means To Your Association, Conference

Velvet Chainsaw

“I’m done with !”. Go ahead and fill in that blank with any type of institution. Big business, conferences, education, government, medicine, membership associations, nonprofits, professional societies, religious organizations, trade organizations, etc.

2016 395

We Must Stop Promoting Conference Fast-Track, Artificial, Butt-In-Seat, Surface Learning

Velvet Chainsaw

How are your conference attendees learning? Yes, of course we should ask, “What are they learning?” More importantly, we need to ask, “How are they learning?”. We’ve got to confront the ineffectiveness of our conference education approaches!

2016 374

What’s the best learning model for conference sessions?

Conferences that Work

We don’t usually think about the learning models we employ during conference sessions, and I believe our events would be better if we did. Conventional conferences assume a ready supply of experts to whom we listen while they cover the learning that has been advertised at their sessions.

2016 302

Top 100 Events in the United States 2016

BizBash

2016 228

5 Trends for Experiential Marketing in 2017 and Beyond

Event Farm

Thanks to the rapid development of new technology, the event and experiential marketing field is constantly in flux.

2016 217

20 Guerrilla Marketing Tactics to Promote Your Next Event

EventMB

Guerrilla marketing involves low-cost options that make bold statements and make you memorable so that you don’t have to worry about splashing out big to be trending on social media. Have you spent all your event budget already and are struggling for ways to promote it without the cash?

2016 240

8 Meeting & Event Trends that Could Explode in 2017

SmartMeetings

These meeting trends have already made an appearance in 2016, but some experts suggest they’ll really blossom in the coming year. Ofer Yatziv from Better Venues , a U.K.-based based event venue company, shares his thoughts on the latest trends for those in the meeting and events industry.

2016 142

5 Steps to Perfect International Event Planning

Social Tables

International event planning outside your home country is highly likely to take you outside of your comfort zone. Especially when it’s your first time. While the challenge can be exciting it can also be daunting if not downright scary.

2016 136

Using events to bring your brand to life

Gallus Events

Events are powerful things. For an increasing number of organisations “live communications” (events to me and you) are becoming the number one way to enhance brand value. So in this post I thought I’d look, in detail, at how you reflect your brand at your event.

2016 200

Your Conference Needs To Focus On Providing 4D Experiences

Velvet Chainsaw

Conferences need 4D experiences: deep learning, deep play, deep reflection and deep connections. You probably recall a time in your life when you viewed a 3D movie. You wore 3D glasses and the images looked like they popped out of the screen. Your conference needs more than the gimmick of 3D glasses.

2016 372

Embracing Otherness for Conference Uniqueness [Webinar]

Velvet Chainsaw

Think about the last time you approached a stranger and asked if you could help them? Now ask yourself; Did that person look like me? Robert Putnam , Harvard Political Scientist claims that when most of us are faced with diversity, we retreat and close our doors.

2016 369

Top 5 Reasons Why People Attend Conferences

Eventinterface

Wondering why people register for your conference? Knowing these top reasons will help your meetings stand out and attract attendees by creating value for all stakeholders. TO LEARN. Most attendees come to your conference to learn about a topic.

2016 194

Blow-The-Bugle-Awesome 21st Century Conferences Emulate These Core Beliefs

Velvet Chainsaw

Your conference-slip is showing! I once worked for a Texas elected official. I quickly learned to tell her if her slip was showing, she had a run in her pantyhose or she had lipstick on her teeth—especially before she went on stage or met with the public.

2016 361

Guaranteeing audience engagement at your events

Conferences that Work

Most people won’t ask questions at meetings. So how can you get authentic audience engagement at your events? In a thoughtful article “ Audience Engagement – at the Heart of Meetings “, Pádraic Gilligan writes: “…We all want audience engagement so why doesn’t it take place?…While

2016 299

Look Up: 24 Unique Ideas for Ceiling Decor

BizBash

2016 228

4 Ways In-Person Events Cut Through the Marketing Noise

Event Farm

This post was originally published on Attend by Event Farm 's blog and was written by Garrett Huddy. The world of online marketing becomes more crowded every day.

2016 215

The Next Biggest Thing In Events

EventMB

What’s the next biggest thing in the event industry? Hint, it may not be what you are thinking about. I get this question at every event, interview, webinar, guest post I participate in. It’s a question I hate. I hate it because it forces me to make predictions.

2016 200

Great Questions Define Great Conference Experiences

Velvet Chainsaw

It is much more effective to provide opportunities for conference participants to solve their own problems, then telling them how to solve it. Paraphrase Dr. A. Gidget Hopf, President & CEO of The Association for the Blind and Visually Impaired—Goodwill Industries.).

2016 362

Many Organizational Leaders Prefer Dysfunction

Velvet Chainsaw

Your organization needs to change because it’s broken! Or is it? There is no such thing as a dysfunctional organization, because every organization is perfectly aligned to achieve the results it currently ge ts,” says Jeff Lawrence. The Illusion Of A Broken Organization?

2016 335

Supporting conference speakers

Gallus Events

I took to the stage as part of the content, curated by Julius Solaris and his team at Event Manager Blog at IBTM in Barcelona, in December. Julius had spoken for me before, so it was great to be able to return the favour. I actually spoke twice! So I think it’s back to Julius to do me a turn?

Common, Yet Hazardous, Conference Planning Thinkholes That Inhibit Uniqueness

Velvet Chainsaw

Why do so many people rate the conference experience as stale, predictable and average at best? Why do conference leaders miss the mark at preparing their own unique DNA conference experience?

Getting More Value from Conference Keynote Speakers

Velvet Chainsaw

Not long ago, becoming a professional speaker was a third step in a thought leaders career path. Many built their expertise in an industry or function, shifted to consulting and then wrote a book to launch their speaking career.

Your Trade Show Attendees: What Do They Really, Really Want?

Velvet Chainsaw

This is the first in a series of posts on the findings of reports published by the Center for Exhibition Industry Research (CEIR) based on research recently conducted on attendee retention strategies.