2016

Creating The Highly Energized And Engaged Conference Participant

Velvet Chainsaw

Are 50%-80% of your conference attendees in your programming at any given time? Or are they filling the hallways, hotel spa and lounge, local restaurants, coffee shops and bars conversing with others? Or are they visiting the local tourist attractions?

2016 421

Is paid influencer marketing ethical in the event industry?

Conferences that Work

Paid influencer marketing is spreading to the event industry, and I doubt that it’s an ethical practice. Last week I received the following voice mail (identifying details have been bleeped; transcript below.). link].

2016 334

5 Things To Avoid When Running a Successful Roadshow

Event Farm

2016 222

Going Vegetarian at Events

Gallus Events

One of my favourite columnists is the environmentalist George Monibot. He’s a rather opinionated fella (kind of helpful if you are going to write your opinions I guess) and I was particularly struck by one of his articles a few months back.

2016 207

A Practical Guide to Measuring Event Success

Can you measure event ROI? 3 in 5 marketers can't. Learn how with this free ROI model.

Integration Is The New Secret Sauce For Event Organizers

EventTechBrief

Archived Story. Archive

2016 189

Event Technology: The Strongest Driver for Change in the Event Industry

EventMB

Technology has allowed us to become more efficient and paperless but it has also altered attendee expectations. Meeting planners are no longer simply coordinating details. They are now offering personalized, engaging experiences. Are you ready?

2016 236

More Trending

6 Essential Event Rules From an Associations Pro

BizBash

2016 228

9 Things Every Meeting Planner Should Carry in their Toolkit

SmartMeetings

It’s event day, and you’re ready to tackle every problem that comes your way! You’re sure you have every tool necessary, until you reach in your bag and discover you’re missing the one thing you need right now. Sound familiar? Every planner has been there.

2016 147

Interviews with Planners - Shelby Olivier

Eventinterface

Shelby Olivier is a Program Manager for Red Velvet Events, a Global DMC Partner in Austin, TX. Shelby first began in the events industry as a Catering Sales Representative to earn money while attending college.

2016 197

How To Plan An Event

Event Planning BluePrint

Learning how to plan an event requires multitasking skills and (often) quick thinking. In order to succeed, you need to know and understand the basics so you plan your event effectively.

2016 125

Effortlessly Interact with an Entire Audience from Any Location

1,000 Participants. 75 Locations. 1 Solution.

What If Attendees Remember Nothing From Your Event?

Velvet Chainsaw

Yes, what if they remember nothing from your event? Meetings are often so overloaded with material that learning may be hurt more than it’s enhanced,” says Andrea Driessen, Chief Boredom Buster, No More Boring Meetings. Read her article for seven ways to boost learning.).

2016 414

What’s the best learning model for conference sessions?

Conferences that Work

We don’t usually think about the learning models we employ during conference sessions, and I believe our events would be better if we did. Conventional conferences assume a ready supply of experts to whom we listen while they cover the learning that has been advertised at their sessions.

2016 301

5 Trends for Experiential Marketing in 2017 and Beyond

Event Farm

Thanks to the rapid development of new technology, the event and experiential marketing field is constantly in flux.

2016 217

Using events to bring your brand to life

Gallus Events

Events are powerful things. For an increasing number of organisations “live communications” (events to me and you) are becoming the number one way to enhance brand value. So in this post I thought I’d look, in detail, at how you reflect your brand at your event.

2016 200

How To Monetize The Attendee Experience

EventTechBrief

Archived Story. Archive

2016 186

20 Guerrilla Marketing Tactics to Promote Your Next Event

EventMB

Guerrilla marketing involves low-cost options that make bold statements and make you memorable so that you don’t have to worry about splashing out big to be trending on social media. Have you spent all your event budget already and are struggling for ways to promote it without the cash?

2016 236

Why a Growing Number of Event Attendees Are Asking For Locally Sourced F&B

Social Tables

Consumers Value Community More Than Ever Before. We live in an era where people feel disconnected. You walk into a coffee shop, it’s packed, but everyone is on their laptop or phone barely glancing up at the world around them.

2016 146

Show Off: 8 Creative Trade Show Booth Designs

BizBash

8 Meeting & Event Trends that Could Explode in 2017

SmartMeetings

These meeting trends have already made an appearance in 2016, but some experts suggest they’ll really blossom in the coming year. Ofer Yatziv from Better Venues , a U.K.-based based event venue company, shares his thoughts on the latest trends for those in the meeting and events industry.

2016 142

Top 5 Reasons Why People Attend Conferences

Eventinterface

Wondering why people register for your conference? Knowing these top reasons will help your meetings stand out and attract attendees by creating value for all stakeholders. TO LEARN. Most attendees come to your conference to learn about a topic.

2016 194

How To Get Started In Event Planning By Volunteering

Event Planning BluePrint

Are you ready to plan events but you stop yourself because you’re struggling to figure out how to get started and get the experience you need?

2016 124

Our Increased Distrust Of Institutions And What It Means To Your Association, Conference

Velvet Chainsaw

“I’m done with !”. Go ahead and fill in that blank with any type of institution. Big business, conferences, education, government, medicine, membership associations, nonprofits, professional societies, religious organizations, trade organizations, etc.

2016 386

Guaranteeing audience engagement at your events

Conferences that Work

Most people won’t ask questions at meetings. So how can you get authentic audience engagement at your events? In a thoughtful article “ Audience Engagement – at the Heart of Meetings “, Pádraic Gilligan writes: “…We all want audience engagement so why doesn’t it take place?…While

2016 298

4 Ways In-Person Events Cut Through the Marketing Noise

Event Farm

This post was originally published on Attend by Event Farm 's blog and was written by Garrett Huddy. The world of online marketing becomes more crowded every day.

2016 215

Supporting conference speakers

Gallus Events

I took to the stage as part of the content, curated by Julius Solaris and his team at Event Manager Blog at IBTM in Barcelona, in December. Julius had spoken for me before, so it was great to be able to return the favour. I actually spoke twice! So I think it’s back to Julius to do me a turn?

Event Project Management Power For The People

EventTechBrief

Featured Story

2016 151

10 Phrases To Avoid That Make You Sound Unprofessional

EventMB

What makes an event professional sound so… professional? Here are a list of phrases that should be avoided at all costs if you are looking to make a good impression.

2016 200

5 Steps to Perfect International Event Planning

Social Tables

International event planning outside your home country is highly likely to take you outside of your comfort zone. Especially when it’s your first time. While the challenge can be exciting it can also be daunting if not downright scary.

18 Inspiring Ideas for Holiday Events This Season

BizBash

2016 228

How InVision Does Events

Event Geek

How InVision runs event marketing with EventGeek. InVision, the fast-growing collaborative design software platform, wants to change how we create and experience great design.

2016 123

Preventing Event Check-In Aggravation

Eventinterface

We have all been there. You arrive at your conference and check-in lines seem to go on forever. There is limited signage and you cannot figure out what line to get into. Maybe you will make a few new connections while queuing, but in general you are frustrated with the experience.

2016 184

10 Steps to Create a Productive Meeting Agenda

Event Planning BluePrint

Imagine this…. You land a meeting with your dream event client and you’re really excited about it, but you’re worried because you don’t know how to prepare a productive meeting agenda that makes you look like a pro.

2016 122

Your Conference Needs To Focus On Providing 4D Experiences

Velvet Chainsaw

Conferences need 4D experiences: deep learning, deep play, deep reflection and deep connections. You probably recall a time in your life when you viewed a 3D movie. You wore 3D glasses and the images looked like they popped out of the screen. Your conference needs more than the gimmick of 3D glasses.

2016 368

Four reasons why traditional conferences are obsolete

Conferences that Work

Previously, I’ve described three major trends that make traditional conference formats obsolete: No longer knowing in advance what attendees want to learn ; The rise of online ; and. The massive change in how we learn what we need to know to do our jobs. Here’s a fourth.

2016 280

7 Questions to Ask Yourself When Purchasing Event Marketing Software

Event Farm

Events are consistently cited as one of the most effective marketing channels , and event marketing software platforms make it possible for your events to become even more successful.

2016 212