2016

Creating The Highly Energized And Engaged Conference Participant

Velvet Chainsaw

Are 50%-80% of your conference attendees in your programming at any given time? Or are they filling the hallways, hotel spa and lounge, local restaurants, coffee shops and bars conversing with others? Or are they visiting the local tourist attractions?

2016 382

Is paid influencer marketing ethical in the event industry?

Conferences that Work

Paid influencer marketing is spreading to the event industry, and I doubt that it’s an ethical practice. Last week I received the following voice mail (identifying details have been bleeped; transcript below.). link].

2016 334

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Top 100 Events in Canada 2016

BizBash

2016 228

5 Things To Avoid When Running a Successful Roadshow

Event Farm

Event Farm just wrapped up our inaugural Tour d’States Roadshow event, a six-city series of educational sessions, panels and networking events that traveled across the United States to give event professionals an opportunity to network with industry peers and hear from experts about what they see for the future of the business of offline.

2016 222

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Event Technology: The Strongest Driver for Change in the Event Industry

EventMB

Technology has allowed us to become more efficient and paperless but it has also altered attendee expectations. Meeting planners are no longer simply coordinating details. They are now offering personalized, engaging experiences. Are you ready?

2016 220

More Trending

Integration Is The New Secret Sauce For Event Organizers

EventTechBrief

Archived Story. Archive

2016 189

9 Things Every Meeting Planner Should Carry in their Toolkit

SmartMeetings

It’s event day, and you’re ready to tackle every problem that comes your way! You’re sure you have every tool necessary, until you reach in your bag and discover you’re missing the one thing you need right now. Sound familiar? Every planner has been there.

2016 147

Interviews with Planners - Shelby Olivier

Eventinterface

Shelby Olivier is a Program Manager for Red Velvet Events, a Global DMC Partner in Austin, TX. Shelby first began in the events industry as a Catering Sales Representative to earn money while attending college.

2016 197

5 Steps to Perfect International Event Planning

Social Tables

International event planning outside your home country is highly likely to take you outside of your comfort zone. Especially when it’s your first time. While the challenge can be exciting it can also be daunting if not downright scary.

2016 135

A Practical Guide to Measuring Event Success

Can you measure event ROI? 3 in 5 marketers can't. Learn how with this free ROI model.

What If Attendees Remember Nothing From Your Event?

Velvet Chainsaw

Yes, what if they remember nothing from your event? Meetings are often so overloaded with material that learning may be hurt more than it’s enhanced,” says Andrea Driessen, Chief Boredom Buster, No More Boring Meetings. Read her article for seven ways to boost learning.).

2016 371

Our Increased Distrust Of Institutions And What It Means To Your Association, Conference

Velvet Chainsaw

“I’m done with !”. Go ahead and fill in that blank with any type of institution. Big business, conferences, education, government, medicine, membership associations, nonprofits, professional societies, religious organizations, trade organizations, etc.

2016 351

Guaranteeing audience engagement at your events

Conferences that Work

Most people won’t ask questions at meetings. So how can you get authentic audience engagement at your events? In a thoughtful article “ Audience Engagement – at the Heart of Meetings “, Pádraic Gilligan writes: “…We all want audience engagement so why doesn’t it take place?…While

2016 288

Why This Dinner Party Was Held in a Creek

BizBash

2016 227

Effortlessly Interact with an Entire Audience from Any Location

1,000 Participants. 75 Locations. 1 Solution.

5 Trends for Experiential Marketing in 2017 and Beyond

Event Farm

Thanks to the rapid development of new technology, the event and experiential marketing field is constantly in flux.

2016 217

20 Guerrilla Marketing Tactics to Promote Your Next Event

EventMB

Guerrilla marketing involves low-cost options that make bold statements and make you memorable so that you don’t have to worry about splashing out big to be trending on social media. Have you spent all your event budget already and are struggling for ways to promote it without the cash?

2016 219

Using events to bring your brand to life

Gallus Events

Events are powerful things. For an increasing number of organisations “live communications” (events to me and you) are becoming the number one way to enhance brand value. So in this post I thought I’d look, in detail, at how you reflect your brand at your event.

2016 200

How To Monetize The Attendee Experience

EventTechBrief

Archived Story. Archive

2016 186

[Free Guide]: How to Run Virtual Events with Confidence

Virtual events open up a whole new world of possibilities for engaging your attendees. This best practices guide will help you make the most of your online conferences, summits, keynote presentations, and more.

8 Meeting & Event Trends that Could Explode in 2017

SmartMeetings

These meeting trends have already made an appearance in 2016, but some experts suggest they’ll really blossom in the coming year. Ofer Yatziv from Better Venues , a U.K.-based based event venue company, shares his thoughts on the latest trends for those in the meeting and events industry.

2016 142

Top 5 Reasons Why People Attend Conferences

Eventinterface

Wondering why people register for your conference? Knowing these top reasons will help your meetings stand out and attract attendees by creating value for all stakeholders. TO LEARN. Most attendees come to your conference to learn about a topic.

2016 194

We Must Stop Promoting Conference Fast-Track, Artificial, Butt-In-Seat, Surface Learning

Velvet Chainsaw

How are your conference attendees learning? Yes, of course we should ask, “What are they learning?” More importantly, we need to ask, “How are they learning?”. We’ve got to confront the ineffectiveness of our conference education approaches!

2016 333

Your Conference Needs To Focus On Providing 4D Experiences

Velvet Chainsaw

Conferences need 4D experiences: deep learning, deep play, deep reflection and deep connections. You probably recall a time in your life when you viewed a 3D movie. You wore 3D glasses and the images looked like they popped out of the screen. Your conference needs more than the gimmick of 3D glasses.

2016 333

CMOs Pivot to Virtual Engagements to Drive Business in the COVID Economy

Speaker: Mike Damphousse, Managing Partner of Category Design Advisors and Founder of Green Leads

Business as we know it is never going to be the same. Working from home has become the norm, conferences and meetings are going online, marketing budgets are being shifted, reduced or put on hold – it's time to adapt. Join this insightful and informative webinar with Mike Damphousse, Managing Partner of Category Design Advisors and Founder of Green Leads, who will discuss how businesses can be resilient during these challenging times.

Embracing Otherness for Conference Uniqueness [Webinar]

Velvet Chainsaw

Think about the last time you approached a stranger and asked if you could help them? Now ask yourself; Did that person look like me? Robert Putnam , Harvard Political Scientist claims that when most of us are faced with diversity, we retreat and close our doors.

2016 331

Four reasons why traditional conferences are obsolete

Conferences that Work

Previously, I’ve described three major trends that make traditional conference formats obsolete: No longer knowing in advance what attendees want to learn ; The rise of online ; and. The massive change in how we learn what we need to know to do our jobs. Here’s a fourth.

2016 271

Top 100 Events in the United States 2016

BizBash

2016 227

7 Questions to Ask Yourself When Purchasing Event Marketing Software

Event Farm

Events are consistently cited as one of the most effective marketing channels , and event marketing software platforms make it possible for your events to become even more successful.

2016 212

Game-Changers 911™: How to Change the Event Game in 2020

Speaker: John Storm, President, BrainStorm Network

In this webinar, we’ll use a sampling of case studies, tools, techniques, and strategic stories to help you identify game-changing opportunities within your company and the world of events, and then brainstorm ways to capitalize on these ideas. Get ready to change your game in 2020!

17 Things You’ll Understand if You Are Dating an Event Professional

EventMB

Dating an event planner has the highs and lows of the tallest, fastest roller coaster. Here are a few ways you know you’re not alone. An event professional is a good catch.

2016 199

Supporting conference speakers

Gallus Events

I took to the stage as part of the content, curated by Julius Solaris and his team at Event Manager Blog at IBTM in Barcelona, in December. Julius had spoken for me before, so it was great to be able to return the favour. I actually spoke twice! So I think it’s back to Julius to do me a turn?

Event Project Management Power For The People

EventTechBrief

Featured Story

2016 151