2012

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Getting participants

b2match

Your website is configured, has a great agenda, a proper setup and the registration is now open for participants. These are the next steps you should take to fill up your attendee list. Motivating the first participants to register Here are our best practices to fill up your participant list just after the registration phase has started. This is crucial when matchmaking is an important part of the event.

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EIBTM’s Technology Watch Award Winners One Year Later

Fork in the Road

As EIBTM, the Global Meetings & Events Exhibition, celebrated its twenty-fifth anniversary two weeks ago in Barcelona, it honored the winners—an overall winner and several finalists—of the EIBTM Technology Watch Competition. As a judge for the past two years, I have been a fly on the wall during the judging, listening in and commenting on the “new and innovative technology solutions that can make a significant difference to the industry.

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Strategic Meetings Management Programs: Our Journey

Event Philosopher

It is not because things are difficult that we do not dare, it is because we do not dare that things are difficult.” - Seneca Today I had the great pleasure of speaking at the PCMA Education Conference on the topic of Strategic Meetings Management with Kevin Iwamoto, VP of Enterprise Strategy for Active Networks. Kevin is a person I would call "the father of strategic meetings management," and it was an honor to share the stage with him.

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DoubleDutch Jumps from Games to Mobile Lead Retrieval, Sales and CRM

Fork in the Road

Recently, DoubleDutch , a mobile applications developer that was one of the first to introduce game strategy into the (primarily) corporate event environment, announced that it received venture capital funding in the amount of $4 million. The cash will help the company expand the marketing and development of their mobile platform, which now includes on-site lead retrieval, post-event sales tracking and ongoing customer relationship management.

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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EIBTM’s Technology Watch Award Winners One Year Later

Fork in the Road

As EIBTM, the Global Meetings & Events Exhibition, celebrated its twenty-fifth anniversary two weeks ago in Barcelona, it honored the winners—an overall winner and several finalists—of the EIBTM Technology Watch Competition. As a judge for the past two years, I have been a fly on the wall during the judging, listening in and commenting on the “new and innovative technology solutions that can make a significant difference to the industry.

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Lifelong learning

Event Philosopher

Don't just learn the tricks of the trade. Learn the trade. - James Bennis In the never-ending season of budget cutbacks and layoffs, it's harder and harder to justify attending educational industry conferences - especially for corporate meeting planners. But if you have truly selected event marketing as a career path, and not just a job, you must find ways to stay relevant and keep learning your trade.

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Top 5 event things I'm ready to see evolve

Event Philosopher

All evolution in thought and conduct must at first appear as heresy and misconduct. - George Bernard Shaw 5) Registration websites: you know me, you know my company. Why do I have to fill out the same information again? 4) Registration lines: They are the first impression of a conference. Why are they so hard to get right? Why do I have to wait so long, only to get something I then have to go into a corner alone to read and figure out what to do next next?

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Why Social helps remote attendees

Event Philosopher

"Events are the original Social Media." - Liz Lathan It's my mantra. :-) And on days like yesterday and today, I'm really living by it! South by Southwest 2012 (know as SXSW) is taking place in Austin, Texas, and my husband is attending live and in person. I, however, am home with our 4-year-old and our dogs who just had surgery. I'll get to join in the fun tomorrow, but in the meantime, I'm keeping up with the scene via Twitter, Facebook, Pinterest, and the various live blogs going on.

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Leaders of the future

Event Philosopher

If your actions inspire others to dream more, learn more, do more and become more, you are a leader. - John Quincy Adams I’m in a leadership class through the employee resource groups at my corporation and we’re studying a great book called “Leaders of the Future 2.” My team recently taught a chapter on leading through crisis and complexity. One of the sections talked about nonprofit leadership, another on Army leadership, and another on corporate leadership.

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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The zombie apocalypse and my skills

Event Philosopher

You're a great friend but if the zombies chase us, I'm tripping you. - Anonymous So I’m reading this book about the zombie apocalypse (I know, completely silly… it’s called World War Z – TOTALLY recommend it), and it’s presented as a historical account of the zombie war. One chapter talks about the skills of the population in the face of this unique society-rebuilding challenge.

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The importance of events in pre-commerce

Event Philosopher

Events 40
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Why offsites are imperative

Event Philosopher

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