Trade Shows
International Institute of Event Management
MAY 5, 2014
By Jody Long. One word comes to mind when the words “Trade Shows” comes up: Opportunity. If this isn't the first word that comes to mind when you think of your company attending trade shows, take another look. Why you should attend as an exhibitor: · Because everything is starting to go digital, and there is still something to be said for in-person meetings, and shaking the hand of a potential client.
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