Tis the Season to Save: Sell More Tickets to Your Events with Holiday Sales
This holiday season, people are hungry for savings. Black Friday, Cyber Monday, Christmas and New Years offer timely opportunities for event planners to host holiday sales for events and drive ticket revenue.
A recent survey, commissioned by Wildfire, found that 90% of people are more interested than ever in getting discounts, using coupons, and earning rewards. Also, businesses that offer incentives are more attractive to customers. In fact, the Department of Commerce reported a 1.3% growth in retail sales in October, driven largely by early holiday marketing efforts of retailers like Amazon, Target and Khol’s.
“Economic pressures are driving the broad adoption of shopping rewards programs, which are ‘crossing the chasm’ from coupon clippers and early adopters to mainstream consumers seeking to cut costs any way they can,” writes Jordan Glazier, CEO of Wildfire, in a recent article published by Entrepreneur.
Below, we explore how you can harness the spirit of savings by hosting holiday sales for events with Ticketbud. Learn about ticketing features designed to create discounts, boost sales, and spread the word about your event.
Host holiday sales for events with Ticketbud’s PROMO codes
The Wildfire survey also found that people seek ease of use when accessing or redeeming rewards and discounts. And Ticketbud’s promotional tools are designed to offer just that. With promo codes, your customers can cash in on savings without any detours or hurdles.
Follow these steps to create a unique promo code and discounted link for your Ticketbud event. Then, share it with your customers for instant access to exclusive savings.
Step 1 – Event Dashboard
First, create your event page and set-up ticket types in the Ticket Editor. Then, you’ll be ready to create your first promotion.
To do so, navigate to the Promotion drop-down menu in your event dashboard, and select “Promotion Codes”
Step 2 – Promotion Codes
Here, you’ll have the option to add a discount code or an access code. Discount codes apply a percentage or dollar-amount savings to specified ticket types. Whereas, access codes reveal hidden ticket types.
Step 3 – Creating a Discount Code
Creating your promo code is simple with this short form.
First, pick a unique code, and remember that it is case-sensitive.
Then, choose if you’d like the savings to be in a percentage or dollar-amount (50% off vs. $50 off). Be sure to select the ticket types you’d like to make the promotion available for.
To make your deal even more exclusive and enticing, you may set quantity or time limits.
Step 4 – Promotion Codes Dashboard
Once you’ve created your discount, it will be listed under the Promotion Codes dashboard. Here, you’ll be able to see how many times it’s been used, as well as tools to edit and share.
Clicking the share button will generate a link that applies the discount without having to type in the specific code at check-out. Post this link directly on social media. Or, use it to offer exclusive savings to important stakeholders.
Promote holiday sales for events
Let your savings shine through a thoughtful holiday sales campaign that gets people excited about scoring discount tickets for your event.
The fear of missing out, FOMO, can drive people to purchase tickets impulsively when faced with a good deal. It triggers a buyer’s sense of scarcity, a fixation on the limit of time or quantity of something. Here’s how emphasizing both in your marketing campaign might help push people to check-out:
- Time: Holiday sales for events are limited by time. Use this to your advantage when planning and creating your content. Schedule announcements for flash sales and deadlines, promote limited-time savings and build anticipation for the event.
- Quantity: Your ticket sales may be limited by the venue capacity or the number of discounts you’re willing to offer. Alert people when tickets are selling fast or running low. Limit ticket quantities to offer exclusive savings to key stakeholders as part of your strategy.
To spread the news of your sale fast and far, utilize social media and amplify your reach to the right audience with low-cost targeted ads.
To build loyalty with current customers or stakeholders, pass along exclusive savings to your channel’s subscribers or mailing lists. Use Ticketbud’s promo code sharing options to create personalized email invitations that link directly to your discounts. Or, design printed materials with QR codes that link people directly to the savings, using this free online tool.
Design content across all your marketing channels with help from Canva, a free and easy to use design tool which offers a great range of holiday sale templates for various online and print channels.
Check out their free templates including these Black Friday Sale templates, Christmas Sale Templates and countless other resources for designing any online, video and print materials you might need for your next event: