Sat.May 14, 2022 - Fri.May 20, 2022

Lessons I learned from an online workshop

Conferences that Work

I recently ran a workshop , hosted by the Manitoba Chapter of the Canadian Society of Association Professionals (CSAE), on the design of participation-rich events. Here are the lessons I learned from this online workshop. Note: This event was a workshop , not a presentation.

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Pump up your attendance with a top-notch event marketing strategy.

Expo Pass

Events need marketing. This is a fact. Attendees need to know when the event will happen, who’s speaking, and it all has to sound like an amazing time. But how can event marketing actually boost attendance and revenue?

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10 Event Sustainability Ideas to Implement Right Now

Event Marketer

We tend to think of event sustainability in terms of large, sweeping efforts that require big budgets and run the risk of disrupting the attendee experience.

2022 99

How to optimize your event registration process


While you’ve likely heard the cliché “there is strength in numbers” many times before, there is no more succinct way to describe an event’s success. Events are always a great opportunity for people to learn and network—but simply put, the more people attend, the more successful your event will be!

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Download 7 Exceptional Event Email Templates for Driving Attendee Engagement

Write winning event emails in minutes! Relying on decades of social science research and more recent behavioral data, we’ll show you the science-backed methods to creating a wildly successful event-marketing email campaign for almost any situation. Download the eBook today!

Event Professionals Share Creative Inspirations


In a recent podcast featuring Stephanie Cheung, director of strategy & insights at MarketID , Cheung said she believes “events are the business of inspiration.” ” But to create inspiring events, planners need to feel inspired themselves.

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More Trending

From FX to Ruffles, Brands Weigh in on Contingency Planning for New-era Events

Event Marketer

Around this time last year, the world was opening up, Covid restrictions were loosening and many people were prepared to put the pandemic in the rearview mirror. Then the Delta variant hit. Then Omicron. Then BA.2—and and everything in between.

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Tech Tips From the Top: Breaking Barriers and Defining Hybrid

Smart Meetings

“You have to know what you’re trying to accomplish before you even try and think about doing the technology,” urged Brandt Krueger, technical producer, owner of Event Technology Consulting and Smart Meetings’ event tech correspondent, during the Smart Chat Live!

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Event Professionals Share Creative Inspirations


Drawing a blank around event ideas is something most within the industry grapple with at some point. With this in mind, event professionals share their go-to creative inspirations.

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Hybrid Event Case Study: Peloton

Endless Events

In this week’s Event Tech Podcast episode, Will and Brandt discuss Peloton because, as it turns out, their workouts make for a great hybrid event case study. They claim that event planners should take note.

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A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business. The question is - how do you capture all this? Join Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate, for this essential discussion on the ins and outs of brokering the optimal customer interaction.

15 Marketing Tips to Promote Your Summer Events

Eventbrite UK

The days are long, the sun is out, and it’s time for “Hot Event Summer” Those seeking experiences are flocking back to live events – in the first quarter of 2022 alone, Eventbrite processed 700,000 tickets every day.

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How IMEX Frankfurt Answered Critical Questions for a Sustainable Event

Smart Meetings

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Event Attendees Are Peeved — Find Out Why


Liz Lathan crowdsourced some of the worst attendee pet peeves and created The Attendee Bill of Rights. There's no doubt that the pandemic has changed the way we all look at our work lives. Professionals in all industries are returning with the conviction that their time is valuable.

2022 119

Wedding priorities – where do you begin?

Prestige Events Magazine

We have all heard the famous question about whether the chicken or the egg came first – the same though can be true of venues and dates when trying to book a wedding. As much as that might sound like a dreadful thought, it isn’t actually far from the truth. Planning a wedding is all about priorities.

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Negative Reviews & Online Feedback Happens - But Where Do You Go From Here?

Speaker: Adam Dorfman, Head of Product Growth at Reputation and Jeremy Shubitz, Director of Marketing at Bosley

Responding to online negative feedback can be challenging. What should you say? What should you not say? Should you even respond? In today's, your customers will be not only your biggest advocates but also your biggest critics. However, negative feedback can offer actionable insights to build a stronger product and customer experience.

More Women Participated in Virtual Than In-Person Events

Convene by PCMA

Separate studies reveal that the number of women participating in virtual STEM conferences, both as speakers and attendees, increased during the pandemic.

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Are You Ready for a Challenge?

Coterie Spark

Like a parent budgeting for a college fund, a lawyer anticipating counter arguments from opposing counsel, or a poker master studying other players for a tell, event planners must think two steps ahead of any potential event complications.

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Buenos Aires Delivers a Fresh Pitch to Revive Its Once-Dominant Meetings Market


Buenos Aires is gearing up to reclaim its position as a top destination for meetings, incentives, conferences, and exhibitions – the MICE market – in South America.

2022 118

Evvnt Hires New Product Lead Krishna Venkatraman


PRESS RELEASE – New York — (May 17, 2022) – Evvnt Inc., America’s largest events discovery network and leading provider of local event ticketing and marketing technology, has hired Krishna Venkatraman as its new Vice President of Product.

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Dive Into Your Inventory Data (and Add Substantial Profits to Your Bottom Line)

Speaker: Ian Foster, Sculpture Hospitality Regional Director West Coast

In this seminar, Ian Foster will discuss the basics of inventory management, including tips on how to get inventory right and how to evaluate your food and pour costs. Ian will examine the best ordering practices from our clients. Finally, he’ll share some case studies showing how well designed inventory control can uncover hidden losses from over-pouring and lost sales that will result in several thousand dollars of extra profit every month.

Beer Company Steps up Game With Digital Meeting

Convene by PCMA

Hosts of The Boston Beer Company’s annual meeting and producers from Van Wagner Productions meet in the beer company’s Tap Room at Faneuil Hall, which was used as a broadcast studio for the live event.

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The State of Sustainability: From Venue Perspectives to the ‘Pandemic Effect’

Event Marketer

As corporations pledge to be more sustainable, the event industry seeks lasting solutions. The world, and the event industry, entered a new reality last year when the U.N. climate panel announced that global warming is growing dangerously close to climbing out of control.

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Podcast: Facilitating Change


Leanne, who is based in Brisbane Australia, is an international consultant, facilitator, advisor and speaker who believes in creating unpredictable workshop experiences that predictably work! She is also the host of two podcasts; First Time Facilitator and Leanne Hughes’ Work and Live Large.

2022 116

Smart Moves in Lahaina, Tampa and More

Smart Meetings

Stephanie Burdette. Mr. C Beverly Hills welcomed Burdette as assistant general manager. Burdette most recently held the role of director of front office at Ojai Valley Inn in California.

2022 80

Maximize Your Profit Margins

Speaker: Shawn Imbeault and Geoff Loukes, Sculpture Hospitality

In the past year, we've learned that maximizing margins can determine whether your restaurant stays afloat when times get hard. Join Shawn Limbeault and Geoff Loukes, in this master class that will take you through the best practices of maximizing your margins, From FOH to BOH.

Calling for a Regenerative Business Events Industry

Convene by PCMA

RAI Amsterdam offers clients booth packages that will be reused after their event for the next event, instead of being thrown away. RAI works with Dutch booth contractors to reduce the logistics movements around the facility to help cut greenhouse gases. It’s now or never.

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Pizza Hut Soothes Gen Z Stress with a ‘Struggle Bus’ Mobile Tour

Event Marketer

Inspired by the millennial and Gen Z adage of being “on the struggle bus” when dealing with life’s obstacles, Pizza Hut offered the young demos a remedy: comfort food aboard an actual struggle bus.

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EventMB Is Now Skift Meetings


That’s right, the best event industry coverage is now even better. Don’t worry, we’ll still be covering all the content you know and love – just under a new name, with even more coverage opportunities. You may be wondering why we are rebranding – and why now.

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5 Reasons to Attend REvolve: Designing Smarter Events on June 14th

Event Age by Swapcard

Virtual Events Industry News Community

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Restaurant Management Masterclass

Speaker: Harlan Scott, Founder of Harlan Scott Hospitality and Industry Restaurant

Due first to necessary staffing cuts, extreme safety protocols, and now the need to rehire against outsized government stimulus, unemployment benefits and wage requirements, managing and staffing have become the most urgent conversation in restaurants today. This, adding on to the lynch-pin management style restaurants often have, has made restaurant cultures more vulnerable and volatile than ever. If your restaurant is suffering from cut staff, low morale, or ineffective training, you've come to the right place. Join Harlan Scott of Harlan Scott Hospitality, learn how to get back in control of your restaurant and your operation back on autopilot.

The Goldfish Effect and Busy News Cycles: How to Stand Out in a Sea of Pitches

The Castle Group

Photo by @AustinDistel on Unsplash. A famous study published by Microsoft in 2015 found that people tend to start losing concentration after about eight seconds—that’s one second less than the average attention span of a goldfish.

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4 event marketing strategies to boost your attendance today

Event Industry News

Storytime. It’s the day of your virtual event, people have started to log in, and the show’s about to start. You’re now 5 minutes into your presentation and you get distracted by a number on your screen: 19% show-up rate. Sounds familiar? Don’t worry, it happened to all of us.

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Future of Lodging Demonstrates How Events Have Evolved Post-Pandemic


Skift threw out the standard conference template during its Future of Lodging Forum and this is what it looked like. The pandemic has merged all boundaries of work and personal lives, in many cases permanently.

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