Sat.Apr 23, 2022 - Fri.Apr 29, 2022

The Need for Pricing Transparency From Event Tech Companies


With the rise of virtual and hybrid meetings and the proliferation of platforms to support them has come a new source of frustration for planners: lack of pricing transparency.

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10 Creative Ways to Provide Value to Virtual Event Sponsors


Finding virtual event sponsors is only the beginning of your event planning journey. With so many events being organised every day, promising exposure isn’t enough to add value to your virtual event sponsors.

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Engagement Tips For Speakers and Planners at Hybrid Events

Event Age by Swapcard

This week’s guest post comes from an expert in all things visual communication, video content, and audience engagement. Virtual Sapiens’ Rachel Cossar delivers her four top tips for maximum engagement that speakers and organizers at hybrid events won’t want to miss.

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Free online Participate Lab — May 11, 2022

Conferences that Work

A rare opportunity! Hosted by CSAE Manitoba , this free one-hour online Participate Lab will introduce you to the design of participation-rich events through the direct experience of participatory meeting techniques and formats.

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Download 7 Exceptional Event Email Templates for Driving Attendee Engagement

Write winning event emails in minutes! Relying on decades of social science research and more recent behavioral data, we’ll show you the science-backed methods to creating a wildly successful event-marketing email campaign for almost any situation. Download the eBook today!

Planners’ Insights to Virtual and Hybrid Events in 2022


In its research, EventMB identified five key planner trends when it comes to embracing a balanced hybrid event strategy with a mix of in-person, hybrid, and virtual events.

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More Trending

Lead Retrieval for exhibitors, this is why it’s great.

Expo Pass

As we continue to get back into the swing of things with in-person events we all have a lot to catch up on. There are new people to meet, new businesses to explore, and lots of networking to make up for.

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Gallery: Scenes from the 20th Annual Ex Awards in Las Vegas

Event Marketer

At a glittery gala fitting of a 20th anniversary milestone year, the industry gathered to honor the winners of the 2022 Ex Awards, the oldest and most prestigious recognition program for excellence in experiential marketing.

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What Does the Lifting of Mask Mandates Mean to Events?


To mask or not to mask, that is the question. Industry experts advise event planners to adhere to local health guidelines and pay attention to Covid infection and hospitalization rates.

2022 169

How World of Concrete Pioneered the Return to Big Conventions

Smart Meetings

One of the first big conventions to return anywhere in the world after the Covid pause was Informa Market’s World of Concrete show in June 2021 at the expanded Las Vegas Convention Center.

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A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business. The question is - how do you capture all this? Join Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate, for this essential discussion on the ins and outs of brokering the optimal customer interaction.

Brace Yourselves: Inflation & Recession Are Coming To The Events Industry

Endless Events

The whole world is talking about it, including the Brew Crew: inflation and recession are on the horizon – yet again. In certain industries, it has fully arrived.

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TBS Sets ‘Traps’ in New York City to Tease ‘Rat in the Kitchen’

Event Marketer

TBS offered a playful twist on union rats with its own inflatable rodents. For five days this spring, New Yorkers walking through the heart of Hell’s Kitchen couldn’t escape one mysterious question: Who’s the rat ?

2022 88

The Tax Implications of Virtual Events


As event organizers work to monetize events happening online and in virtual reality, they will need to pay close attention to how governments will assess taxes on registration fees and transactions in these digital environments.

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6 Tips to Write an Email Newsletter for Event Marketing

Smart Meetings

Marketing in one form or another is as old as the market itself. With the rise of digital marketing in the past two decades, new possibilities for targeting and target audience research have sprung.

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Negative Reviews & Online Feedback Happens - But Where Do You Go From Here?

Speaker: Adam Dorfman, Head of Product Growth at Reputation and Jeremy Shubitz, Director of Marketing at Bosley

Responding to online negative feedback can be challenging. What should you say? What should you not say? Should you even respond? In today's, your customers will be not only your biggest advocates but also your biggest critics. However, negative feedback can offer actionable insights to build a stronger product and customer experience.

Tips and Tricks for Relationship Marketing with Freelance Writers

The Castle Group

Photo by @craftedbygc on Unsplash. When it comes to media relations , PR professionals tend to look to established staff reporters and high-profile outlets when pitching.

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Winners Unveiled: The 2022 Ex Awards

Event Marketer

The editors of Event Marketer announce the winners of the 2022 Ex Awards, the most prestigious program honoring the best experiential and event marketing campaigns of the year… The post Winners Unveiled: The 2022 Ex Awards appeared first on Event Marketer. Slideshow B-to-C Events B-to-B Event

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Podcast: Passionate Strategy


Senthil Gopinath, CEO of ICCA joins us for this episode of the Event Manager Podcast, which focuses the future of the event industry. Senthil has over 20 years experience within the meetings, association and leisure industry.

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TWT: Mask Lift Fallouts, Sustainable Travel

Smart Meetings

Editor’s note : This Week in Travel (TWT) is your essential guide to smoothing the road from here to there for your attendees and yourself. Mask Lifts, Flight Refunds and Airline Sickouts.

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Dive Into Your Inventory Data (and Add Substantial Profits to Your Bottom Line)

Speaker: Ian Foster, Sculpture Hospitality Regional Director West Coast

In this seminar, Ian Foster will discuss the basics of inventory management, including tips on how to get inventory right and how to evaluate your food and pour costs. Ian will examine the best ordering practices from our clients. Finally, he’ll share some case studies showing how well designed inventory control can uncover hidden losses from over-pouring and lost sales that will result in several thousand dollars of extra profit every month.

The 2022 Sustainable Event Buyer’s Guide

Event Industry News

This third edition of the Sustainable Events Buyer’s Guide comes at a critical time. The climate emergency is a race we are losing, but it is a race we can win,” according to UN secretary general Antonio Guterres.

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A New Experiential Commerce Model is Delivering for Tier 1 Brands

Event Marketer

Consumers can now engage brands from their devices, from their homes, at live events, on their webcams—from anywhere.

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Are Food Trucks A Safer Alternative for Event F&B?


Eye-catching branding, unique culinary offerings, and convenience make food trucks an attractive alternative to standard event catering. Now, increased attendee safety is an important asset as well.

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Carina Bauer: European IMEX Marks Return to Normal

Smart Meetings

Five weeks out from the return of IMEX in Frankfurt , Germany, IMEX Group CEO Carina Bauer is excited that after cancelling two years in a row, the program is returning strong with an emphasis on connection and sustainability.

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Maximize Your Profit Margins

Speaker: Shawn Imbeault and Geoff Loukes, Sculpture Hospitality

In the past year, we've learned that maximizing margins can determine whether your restaurant stays afloat when times get hard. Join Shawn Limbeault and Geoff Loukes, in this master class that will take you through the best practices of maximizing your margins, From FOH to BOH.

Outdoor events sector to spur market growth

Event Industry News

Lime Venue Portfolio has reported the brand’s best ever performance in its 12-year history as summer events, outdoor receptions and Christmas Party bookings continue to drive market recovery.

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Sampling Campaigns: Strategic Tips to Consider

Tigris Events

[…]. The post Sampling Campaigns: Strategic Tips to Consider appeared first on Leading the Canadian Industry in Dynamic Event Staffing, Event Planning & Experiential Marketing.

2022 67

Incentive Travel Is Back But Planners Face These New Challenges 


Even with Covid variants still emerging, the war in Ukraine still raging, and economic indicators still flashing trouble, many signs point to a swift rebound from the 2020 bottom.

2022 145

10 Online Community Examples That Have Incredible Events

Endless Events

Events – be they virtual, hybrid, or in-person – are an integral step in building your online community. And what better way to get some ideas going than by looking at some amazing online community examples with great events?

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Restaurant Management Masterclass

Speaker: Harlan Scott, Founder of Harlan Scott Hospitality and Industry Restaurant

Due first to necessary staffing cuts, extreme safety protocols, and now the need to rehire against outsized government stimulus, unemployment benefits and wage requirements, managing and staffing have become the most urgent conversation in restaurants today. This, adding on to the lynch-pin management style restaurants often have, has made restaurant cultures more vulnerable and volatile than ever. If your restaurant is suffering from cut staff, low morale, or ineffective training, you've come to the right place. Join Harlan Scott of Harlan Scott Hospitality, learn how to get back in control of your restaurant and your operation back on autopilot.

How to Produce Evergreen Event Content


Evergreen event content gets its name after the tree that keeps its leaves all year round: the evergreen. In other words, it refers to creating content that lasts. And things made to last command respect. Just think of the pyramids in Egypt or the Great Wall of China.

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Executive Q&A: Visible’s CMO on Creating a Singles Registry, Fostering Community and Building Digital Experiences

Event Marketer

The wireless service provider space is a crowded and competitive one. So for Visible, an all-digital carrier powered by Verizon’s network, the goal is to devise innovative ways to cut through the clutter, often with tongue-in-cheek creative.

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Paris 2024 Olympics Will Offer Venues as Digital Twins


The Paris 2024 Olympic and Paralympic Games is using the latest digital twining technology. Interactive 3D models of key venues will be used by the organising committee, TV broadcasters and other stakeholders.

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