Sat.Apr 16, 2022 - Fri.Apr 22, 2022

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Two novel hybrid meeting formats

Conferences that Work

I’ve been writing about hybrid meetings for a long time; my first post was in February 2010. The COVID19 pandemic created an explosion of interest in hybrid meetings, and the marketplace and event professionals are still defining what “hybrid” means. (No, sticking a streaming camera in the back of the room does not make an in-person meeting hybrid.

Meetings 423
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Tips from Event Pros: 5 Lessons Learned from Executing Safe Live Events

Event Farm

When you’re in the event industry, ensuring that your events run safely and smoothly isn’t just an ideal to strive for—it’s part of the job description. Keeping everyone safe, engaged, and well-informed can be an enormous challenge; add a pandemic on top of it, and event planning has become more taxing than ever. In March, we held Part VI of our Pandemic Compliance & Safety at Live Eve nts virtual series, to bring together three very experienced event professionals and discuss tips and lesso

Events 203
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Event Holograms: Q&A with Larry O’Reilly

Smart Meetings

Say hologram to an event professional, and many think Tupac at Coachella or Whitney Houston in Las Vegas. “But from the early years when the technology first appeared, it has dramatically changed,” said Larry O’Reilly, CEO of ARHT Media, a pioneer in the field of holographic telepresence. Using hologram technology is no longer limited to big-budget events or sci-fi movies.

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10 Summer Kick-Off Ideas + Tips for Hosting Green Events

Picatic by Eventbrite

Temperatures are starting to warm up and people are excited to get outside and celebrate the return of spring and summer weather. Everyone is thinking “green” — both in terms of plants and the planet. That makes late spring and early summer perfect for focusing on nature and sustainability. Green events let you celebrate nature […].

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Pre-Event B2B Marketing: Expert Insights to Achieve Results

58% of marketers claim that they need to rethink their events strategy in a new way to ensure it’s successful and meets the organization’s goals. If you’re part of this group, this playbook’s for you. In Zuddl’s free playbook around pre-event marketing, get actionable insights from experts from Vanta, Rocketlane, and more, up-to-date intel, best practices, and ready-to-use checklists and templates that’ll help you stay ahead of the curve and drive the results you need to achieve.

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Podcast: Impactful Events Are Successful Events

EventMB

In this episode we talk with Alon Alroy, co-founder and chief marketing officer of Bizzabo. The main topic of our conversation is the recently launched book, Event Success - Maximizing the Business Impact of In-person, Virtual, and Hybrid Experiences written by Alon along with fellow Bizzabo co-founders Eran Ben-Shushan and Boaz Katz. We discuss a wide […].

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More Trending

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The Digital Divide: Will The Rush To The Metaverse Leave People Behind?

Endless Events

The Event Tech Podcast is often so excited about all the innovation, new event platforms, and other event tech solutions on the market that we forget to talk about the digital divide in the events industry. Let’s face it: most event technology needs a strong internet connection to run smoothly. But what about those who don’t have their own Wi-Fi set up?

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How to Promote Your Venue to Attract Musicians and Fans

Picatic by Eventbrite

Fans everywhere are excited to see their favorite artists perform in person again. Getting back to hosting music events doesn’t necessarily mean returning to the way things were pre-pandemic, though — you’ll have to think about how to promote your venue with new considerations in mind. The landscape of events has changed, and your artists […].

Venues 369
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Is Your Event Protected From a Russian Cyber Attack?

EventMB

Whether state-sponsored or rogue, cyber threats from Russia aren’t new. But they are newly worrisome as U.S. officials warn that the Kremlin may be readying a fresh spate of cyberattacks against the U.S. in retaliation for sanctions related to Russia’s invasion of Ukraine. Are events in Russian hackers’ cyber crosshairs? In March, Biden administration officials […].

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Why Audible Hosted a Three-course Hot Dog Dinner for Fans at SXSW

Event Marketer

Audible’s dining experience was inspired by an annual hot dog eating contest that takes place in its original podcast, Summer in Argyle. Audible Inc. online audiobook and podcast service teased its newest Audible Originals Summer in Argyle murder comedy podcast series at SXSW with a three-course hot dog-themed dinner for fans hosted by the series’ co-creators and co-writers, Nate Odenkirk (of The New Yorker ) and his father, comedy writer, producer, actor and director Bob Odenkirk.

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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TWT: Musical Mask Mandate Chairs

Smart Meetings

In Flight Mask Mandate Unravels. After the Biden administration sought to extend a longstanding U.S. mask mandate on public transportation, U.S. District Court Judge Kathryn Kimball Mizelle, a federal judge in Florida, ruled the directive unlawful, opening up a loophole for airlines (many of whom have publicly voiced support for the end of the federal mandate) to allow customers to make their own decision to mask or not.

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Turning Interest into Action: Breaking Down Marketing Funnels from Top to Bottom 

Special Events

Unpredictability is best avoided in business, so you must learn how to use each stage of the marketing funnel to your advantage as soon as possible.

Marketing 133
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Cvent Connect Showcases the Hybrid Event Approach for Event Planners

EventMB

Event planners can learn a lot about organizing in-person, virtual, and hybrid meetings by studying how Cvent Connect, the annual event technology convention, uses various tools to plan, market, run and analyze its show. If there is any question that meeting and event planner shows are roaring back, last week’s Cvent Connect, held April 11-14 […].

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Hendrick’s Gin Makes a Splash with its ‘Undersea Imaginarium’ Spa Experience

Event Marketer

From the soothing sound of crashing waves, to the anti-aging benefits of algae-infused skincare products, the ocean is broadly linked to emotional and physical refreshment. So for the launch of Hendrick’s limited-edition Neptunia expression, which features coastal botanicals, the historically “peculiar” gin brand hosted an Undersea Imaginarium and Spa experience in New York City’s Tribeca neighborhood.

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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Business Events Industry Focus Is Shifting Back to the Future

Smart Meetings

We hear it repeatedly: business is back, events are happening, Zoom fatigue is real…but the reality is, events are not only happening, they’re happening safely. The recent celebration of Global Meetings Industry Day (GMID) provided our industry with an opportunity to step back from the chaos of the last two years and assess not only where we have been, but where we are going.

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Conference Compass: Audience participation & live polling

Event Industry News

One of the main goals of any event organizer is to create a memorable and engaging experience for attendees. Our event platform has been developed to achieve exactly this. Here we will share with you 6 ways that you can use our platform to effectively build an engaged and proactive community. Begin engagement in the time leading up to the event. The weeks leading up to the event are crucial for creating an active community.

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Podcast: From events to communities

EventMB

Our guest for this episode is Mathijs Vleeming, Online Community Evangelist & Strategy Consultant at Open Social. Our conversation focuses on community building for associations. Among other topics we cover: How the biggest value of associations is the ability to connect people How organizations benefit from being community focused Why communities must always focus first […].

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Our top tips when finding event speakers. 

Expo Pass

Event speakers have the unique ability to inspire attendees and transform your event into a truly memorable experience. So it’s a big job! But how can organizers actually go about finding the perfect speaker for their event? Also, how can organizers stay on budget while still creating panels that attendees will connect with? Lots of ways – but it all starts with trusting your vision.

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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

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Luxe Convention Centre’s First Wedding Open House

EventSource

In a further sign that the special events industry has come roaring back with a vengeance, we had the pleasure of attending the industry’s first wedding open house since re-opening! Hosted at the Hyatt Place Toronto Mississauga & Luxe Convention Centre , this brand new venue and hotel in Mississauga boasts over 15,000 square feet of event space, floor-to-ceiling windows and state-of-the art lighting, perfect for all types of events from intimate occasions to grand scale celebrations!

Venues 106
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Event industry associations announce the launch of the ‘Five pillars of inclusion’

Event Industry News

Event industry associations, the Association of Event Organisers (AEO), the Association of Event Venues (AEV), and the Event Supplier and Services Association (ESSA), have announced the launch of the ‘Five pillars of inclusion’. The pillars provide a framework for the industry to guide organisations in implementing the right level of diversity, equity and inclusion (DEI) in their business and will help measure and identify areas that need focus in the following categories: recruitment and hiring

Events 105
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Using Old Tech to Tell New Stories at Events

EventMB

For digital storytelling to be compelling, event planners do not necessarily need to use or rely on the latest technology. By finding new creative uses for existing tech, digital events can tell stories with impact. With virtual and hybrid events now firmly rooted in the industry, event planners have had to level up digital event […]. The post Using Old Tech to Tell New Stories at Events by Lisa Jade Hutchings appeared first on [link].

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Lessons for Managing The Great Contemplation

Smart Meetings

Does this sound familiar? “It’s really your relationships, your team that helped make these wins,” reflected Traci Hong, assistant vice president of corporate events at LPL Financial and a guest in this week’s Smart Chat Live! conversation, “The Great Contemplation: Lessons in Leadership for Empowering Your Events Team.” Hong was joined by speakers Cindy Brewer, principal of LEO Events; Natasha Ashworth, manager of sales programs and events for FedEx Services, and Shelley Hodgkinson, senio

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B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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Daniela and Rhys Romantically Minimalist Wedding at The Burroughs

EventSource

Daniela and Rhys took romantic minimalism to a whole other level with their stunning wedding at The Burroughes. With the help of the creative team at Inly Events , the couple was able to make their wedding dreams come true with the most elegant and intimate affair. Everything aligned perfectly with their dreamy vision, including the bride’s stunning look with her lacy rose-hued gown by White Toronto and her blush bridesmaids gowns from Park & Fifth.

Venues 105
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Sports Sponsorship: Mtn Dew and Ruffles Bring ‘The Block’ to NBA All-Star Weekend

Event Marketer

A constant flow of NBA players and personalities swept through The Block during All-Star Weekend. NBA All-Star Weekend invited more fanfare than ever this year as the league celebrated its 75 th anniversary and when it came to sponsorship activations, Mtn Dew and Ruffles understood the assignment. The PepsiCo-owned brands teamed up for the first time to elevate their presence at the event with a larger-than-life, co-owned hub that blended basketball culture with community tie-ins.

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Event Industry Turns to Robots to Help Ease Staffing Shortage Pain

EventMB

Face-to-face meetings and events are returning, but many of the employees who worked in the hospitality industry in 2020 are not around to greet them. Droves who have worked in travel, tourism, hospitality, and events have moved on to other workforce sectors. Airlines are canceling flights across the country due to an overwhelming staffing shortage […].

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WTTC Survey Assesses Cities’ Sustainable Tourism Growth

Smart Meetings

Tourism, for all its economic and personal growth potential, has a massive environmental footprint. Sustainability efforts are key to keep the travel and tourism train going. In a report by World Travel & Tourism Council and JLL, “ Destination 2030: Global Cities’ Readiness For Sustainable Tourism Growth ,” the two organizations take a look at the cities making tourism sustainable.

Tourism 98
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5 Things Businesses Need to Know to Thrive in a Post-COVID World

People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!

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National Volunteer Week

InitLive

Volunteers are the core foundation of any nonprofit organization! Every volunteer has their own unique set of skills and expertise to help people and contribute to philanthropic causes. In simple terms, volunteers allow nonprofits to deliver important programs and services to help the community and support their mission! This week is National Volunteer Week, so let’s celebrate the impact every volunteer is making in their community.

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So Many Venues, So Little Time!

Coterie Spark

Want to find the perfect hotel for your next event or conference? Venue availability, room capacity, and nightly rates might seem like the only boxes you need to check off, but it’s the smaller, less obvious details that can become massive headaches. That’s why we recommend letting experts, like the professional hotel sourcing team at Coterie Spark, manage your hotel sourcing.

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Making Events Accessible to the Deaf

EventMB

As event audiences have expanded, planners must make sure their gatherings are accessible for all. Unfortunately, deafness, an invisible disability, is often neglected when planning events, a mistake. Online events, a necessity during the Covid shutdown, continue as a critical mode of meeting. Event professionals have discovered the power they have to expand audiences with […].

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