Sat.Dec 04, 2021 - Fri.Dec 10, 2021

My Professional Home

Velvet Chainsaw

The last two years have been a wild, scary and sometimes exhilarating ride for many in our industry. Having attended several in-person shows and events this fall, I am bullish on a healthy return for events and the people who run and support them.

2021 271

Focus on learning, not education

Conferences that Work

For better meetings, we need to focus on learning, not education. Yes, sometimes, cultural or professional “requirements” mean we have to provide education. That’s so we can “certify” that we’ve educated attendees to some prescribed standard.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

The Case for Separating In-Person and Virtual Experiences During Hybrid Events


EventMB’s latest survey found that almost two-thirds of event planners are still struggling to develop their hybrid event strategies. Many now suggest that the winning formula is to host the in-person and virtual experiences at different times.

2021 148

The coolest ways virtual and hybrid events have evolved this year.

Expo Pass

Virtual and hybrid events started out with two key goals — no technical difficulties and just making sure everyone had some fun. But lately, things have gone next level.

2021 108

Download 7 Exceptional Event Email Templates for Driving Attendee Engagement

Write winning event emails in minutes! Relying on decades of social science research and more recent behavioral data, we’ll show you the science-backed methods to creating a wildly successful event-marketing email campaign for almost any situation. Download the eBook today!

How Virtual Technology Can Future-proof Events

Smart Meetings

The post-pandemic event landscape has slowly taken shape over the course of the past year. With new technologies emerging and the go-to tools becoming clearer, many organizers now have a blueprint for creating an effective and engaging event despite the changed environment.

More Trending

Event Tech Solutions for Covid Vaccine Screening


Vaccination programs have played a major role in the return to in-person events, but they’ve also brought extra logistical challenges: Many planners now have to verify the vaccine status of attendees. Fortunately, some event tech providers now offer solutions.

2021 128

Steal This Idea: Give Virtual Attendees a Mental Picture

Convene by PCMA

Moderator Frances Stead Sellers (top left), and her guests, Sinead Burke (bottom left) and Wesley Hamilton (bottom right), described their appearance for the listening impaired during a recent Disability in America webinar.

2021 87

How to Plan a Sustainable Event: the Ultimate Guide

Eventbrite UK

10 simple steps to sustainability, helping you understand – and minimise – the impact of your event on the environment. The post How to Plan a Sustainable Event: the Ultimate Guide appeared first on Eventbrite UK.

How to Work Around Shortages During Holiday Event Season

Smart Meetings

Pattie Kempka, director of national meetings and conferences with Ducks Unlimited , produces big, complicated events over multiple days with thousands of people year-round, but in a world where everything from computer chips and paper to chicken and culinary staff are in short supply, a small holiday lunch is forcing her to get creative.

2021 84

A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business. The question is - how do you capture all this? Join Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate, for this essential discussion on the ins and outs of brokering the optimal customer interaction.

Brandlive [Review]


Designed for hybrid audiences and a variety of online communities (including employee hubs), Brandlive’s software and services can help brands and organizations create and deliver branded content using a cohesive platform.

2021 121

Great ideas for hybrid event success


As in-person events make a comeback, virtual events are no longer the only game in town. Many event planners for associations and other member-based organizations are turning to hybrid events. They pull together the best of in-person and virtual events to offer attendees the convenience of choosing.

2021 82


Prestige Events Magazine

Recently 280 event organisers enjoyed the red-carpet treatment for a glamorous hybrid showcase featuring a screening of the recently released film ‘House of Gucci’ with speakers in two London locations and Leeds.

2021 83

What is Machine Learning & Why is it Important?


It’s a new age of technology. The last decade has seen immense growth in smart tech, with watches, phones, computers, and even cars. Google Home, Siri, and Alexa devices have changed the landscape of artificial intelligence, and, more interestingly, machine learning.

2021 81

Negative Reviews & Online Feedback Happens - But Where Do You Go From Here?

Speaker: Adam Dorfman, Head of Product Growth at Reputation and Jeremy Shubitz, Director of Marketing at Bosley

Responding to online negative feedback can be challenging. What should you say? What should you not say? Should you even respond? In today's, your customers will be not only your biggest advocates but also your biggest critics. However, negative feedback can offer actionable insights to build a stronger product and customer experience.

Tiki Cocktails, Christmas Movies and Land Rovers: Where to Take Your Group for the Holidays

Smart Meetings

The holidays are here and all throughout the United States hotel properties are celebrating now through the beginning of 2022. Pop-ups, activities and activations of all kinds are now in operation, to be experienced by groups of all sizes and ice-skating abilities. Setting the (Pop-up) Bar.

2021 78

Johnnie Walker Princes Street: Inside an Eight-Story Brand Home Designed to Shake up the Scotch Industry

Event Marketer

Personalization, accessibility and sustainable practices power the 70,000-square-foot visitor experience. The Journey of Flavor tour matches visitors’ flavor profiles with a color-coded RFID wristband.

2021 78

How IMEX Is Shaping The Future Of Events

Event Age by Swapcard

During this year’s hybrid IMEX America , Mia Masson from Swapcard was lucky enough to sit down with the very busy Carina Bauer, CEO of IMEX Group. Hybrid events Success Stories

2021 78

Rethinking Wellness Activities for Events of the Future

Event Manager Blog

With the stresses caused by the ongoing pandemic, there’s a growing drive to make wellness a priority. Experts explain how to incorporate wellness activities into events and keep attendees energized, whether remote or in the room.

2021 74

Dive Into Your Inventory Data (and Add Substantial Profits to Your Bottom Line)

Speaker: Ian Foster, Sculpture Hospitality Regional Director West Coast

In this seminar, Ian Foster will discuss the basics of inventory management, including tips on how to get inventory right and how to evaluate your food and pour costs. Ian will examine the best ordering practices from our clients. Finally, he’ll share some case studies showing how well designed inventory control can uncover hidden losses from over-pouring and lost sales that will result in several thousand dollars of extra profit every month.

Here’s How To Rank & Choose An Event Platform!

Endless Events

As listeners of the Event Tech Podcast already know, choosing the right event platform is one of the most important decisions event planners can make for their long-term event strategy. Last week, the Endless Events team published the list of the 22 best event platforms to use in 2022.

2021 75

How Virtual Technology Can Future-proof Events

Smart Meetings

The post-pandemic event landscape has slowly taken shape over the course of the past year. With new technologies emerging and the go-to tools becoming clearer, many organizers now have a blueprint for creating an effective and engaging event despite the changed environment.

A taste for waste: Hospitality leaders’ lunch focuses on food redistribution

Prestige Events Magazine

Food destined for landfill was on the menu at a ‘lunch with a difference’ hosted by Trident Hospitality Consultants in London.

5 Secrets to Virtual SKO Success


As another fiscal year winds down and preparations and projections are made for a new quarter, companies may opt to pump up their sales force with sales kick off , or SKO.

2021 67

Maximize Your Profit Margins

Speaker: Shawn Imbeault and Geoff Loukes, Sculpture Hospitality

In the past year, we've learned that maximizing margins can determine whether your restaurant stays afloat when times get hard. Join Shawn Limbeault and Geoff Loukes, in this master class that will take you through the best practices of maximizing your margins, From FOH to BOH.

Origin’All launches at IBTM with Sustainable Community Zone’

Event Industry News

This IBTM last week saw the launch of a new community focused social enterprise for the meetings and events industry; Origin’All.

Social Media: What to Say, Where to Say it?

The Castle Group

Want to create an engaging social media presence for your company? Be intentional. Intentionality is simply the idea of being specific about what you say online and where you say it. It can be time-consuming to adapt your brand’s voice and tone to different platforms, but it’s worth the effort.

Tips for Making Events Accessible for Everyone


With 26 percent of the U.S. population affected by some type of disability, planners must gather attendee information and adapt spaces, furniture, and equipment accordingly. When it comes to barriers to participating in events, Rosemarie Rosetti has experienced a whole lot of them.

2021 87

Unique Wedding Transportation Ideas To Think About!


With all eyes being on you, there’s no wonder you want to make sure you arrive in style on your big day. After all, it’s the first opportunity to make a stylish statement — not to mention it makes for a precious photo op.

Restaurant Management Masterclass

Speaker: Harlan Scott, Founder of Harlan Scott Hospitality and Industry Restaurant

Due first to necessary staffing cuts, extreme safety protocols, and now the need to rehire against outsized government stimulus, unemployment benefits and wage requirements, managing and staffing have become the most urgent conversation in restaurants today. This, adding on to the lynch-pin management style restaurants often have, has made restaurant cultures more vulnerable and volatile than ever. If your restaurant is suffering from cut staff, low morale, or ineffective training, you've come to the right place. Join Harlan Scott of Harlan Scott Hospitality, learn how to get back in control of your restaurant and your operation back on autopilot.

Superhero Suppliers: The Stage Bus & The Stage Box

Event Industry News

The Stage Bus , and its sister company The Stage Box , provide innovative solar powered mobile stages across the UK. No matter the size of your event, The Stage Bus has got you covered, with a wide variety of options to suit your needs.

2021 96

The NYC Fair Trade Coalition Wants You to Ditch Shopping and Start Swapping


Swap meets are helping the NYCFTC introduce New Yorkers to a more planet- and worker-friendly consumer ethos. After a novelty holiday sweater wears out its welcome, where does it go? Probably to the dump.

2021 83

BeSpeake at techsytalk Virtual Showcase (March 27, 2021)


This is a clip from the techsytalk Virtual Showcase (on March 27, 2021) featuring BeSpeake. Our Virtual Showcase is where we feature some of the… Business Event Planning Event Technology Technology

2021 56