Sat.Oct 02, 2021 - Fri.Oct 08, 2021

These aren’t the unconferences you’re looking for

Conferences that Work

I’m noticing that event promoters are increasingly using the word “ unconference ” to describe traditional conferences. <Sigh> <Sigh> Please stop doing this! There’s a big difference between unconferences and traditional events.

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Crafting the Event Experience: Designing the Event Brand

Event Farm

The event experience for an attendee begins not at check-in or registration, but when they encounter your event for the first time, perhaps in an email or on your website. This first impression either lingers with them or leaves no trace.

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Best Practices for Vaccination and Testing Requirements at Events


With constantly changing guidelines and inconsistent government mandates, handling Covid testing and vaccination requirements at live events is a complex challenge fraught with potential legal minefields. Here’s what veteran event planners and legal experts recommend.

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Virtual Events: 50 Free Resources

Event Age by Swapcard

Over the last year and a half, virtual events went from being a novelty to commonplace. Through trial and error, event organizers have quickly learned just how different running a virtual event is from an in-person.

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Download 7 Exceptional Event Email Templates for Driving Attendee Engagement

Write winning event emails in minutes! Relying on decades of social science research and more recent behavioral data, we’ll show you the science-backed methods to creating a wildly successful event-marketing email campaign for almost any situation. Download the eBook today!

GEVME Partners With Engamio to Elevate Digital Experiences With Gamification at Events


We are excited to announce our new partnership with Engamio , an easy-to-use platform to provide gamified activities and sponsorship solutions for virtual, hybrid and in-person events.

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More Trending

Bizzabo Boldly Claims Its Event Tech Is an Operating System


Bizzabo’s latest press release made waves by claiming their product has evolved into a full-blown operating system named “Event Experience OS”. Is this just marketing spin, or is there substance behind the bold statement?

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Why are we still trying to replicate the onsite experience at virtual events?

Event Age by Swapcard

I'm Mia Masson, Head of Content at Swapcard. You’ve probably seen me way too often on this blog, but I’m back here doing an opinion piece, anyway. Event Tech Virtual Events Sustainable Events Expert Opinions Event Networking Audience Engagement

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GEVME Partners With Taggbox to Integrate Live Social Media Feeds Into Virtual Events


We are pleased to announce the launch of our partnership with Taggbox , a User-Generated Content (UGC) platform that hosts UGC campaigns across different marketing touchpoints.

Winners Announced: The 2021 Ex Awards and EDTAs

Event Marketer

The editors of Event Marketer magazine have announced the winners of the supersized 2021 Ex Awards and ETDAs, the world’s largest and premiere recognition program for experiential marketing. The winners were announced live and in-person on Oct.

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A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business. The question is - how do you capture all this? Join Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate, for this essential discussion on the ins and outs of brokering the optimal customer interaction.

UK Is Backing Insurance for Cancelled Events: Hopeful Sign or Too Little Too Late?


The UK’s much anticipated government-backed event ‘reinsurance’ scheme launched late last month, but some question the timing. Is this a sign of hope and renewed confidence in live events, or is it simply too little too late?

Event Tech: Your Secret Weapon to Boosting Virtual Event Networking

Event Age by Swapcard

Events are all about finding and making connections, and that’s especially important given the year and a half we’ve all just gone through. With most of the world having experienced some form of lockdown and kept one another safe through social distancing, many are craving authentic connections.

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How to Start an Event Planning Business in the Post-Covid Era


Are you an experienced event planner thinking of starting your own business? Or are you an entrepreneur looking to enter the lucrative event planning niche? Event Planning

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How Mobile Tours are Providing a Platform for COVID-friendly Engagement

Event Marketer

We’re calling it now: 2021 is officially the year of the mobile tour.

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Negative Reviews & Online Feedback Happens - But Where Do You Go From Here?

Speaker: Adam Dorfman, Head of Product Growth at Reputation and Jeremy Shubitz, Director of Marketing at Bosley

Responding to online negative feedback can be challenging. What should you say? What should you not say? Should you even respond? In today's, your customers will be not only your biggest advocates but also your biggest critics. However, negative feedback can offer actionable insights to build a stronger product and customer experience.

What Is a Keynote Speaker and How Do You Find One?

Social Tables

With the power to influence, energize, ignite, and even empower an audience, an impactful keynote speech has the potential to make or break an event’s success. But what is a keynote speaker, exactly, and how do you go about finding the right one? Let’s find out. .

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Event Marketing Data: A Roaring 20s Is, Indeed, Emerging

Smart Meetings

Now that most parts of the country are on the downslope of the whiplash Delta variant, meeting professionals are reassessing what their future programs will look like.

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Reevaluating The Events Industry: Let’s Ask Better Questions!

Endless Events

What’s brewing, event prof? Have you been reevaluating the events industry lately? If not, you might want to press play and hear out what the Event Brew hosts have to say about that.

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Nine Pandemic-era Sampling Activations with Tasty Strategies

Event Marketer

From celebrity chef partnerships to restaurant menu infusions to unexpected food trucks, brands are leaning on a variety of tactics to deploy safe, yet satisfying, sampling experiences for eager consumers.

2021 88

Dive Into Your Inventory Data (and Add Substantial Profits to Your Bottom Line)

Speaker: Ian Foster, Sculpture Hospitality Regional Director West Coast

In this seminar, Ian Foster will discuss the basics of inventory management, including tips on how to get inventory right and how to evaluate your food and pour costs. Ian will examine the best ordering practices from our clients. Finally, he’ll share some case studies showing how well designed inventory control can uncover hidden losses from over-pouring and lost sales that will result in several thousand dollars of extra profit every month.

Event Technology That’s Set To Shake Up The Industry In 2021 And Beyond

Python Events

The events industry is constantly evolving and striving to incorporate the latest technologies. A couple of decades ago, selling tickets online was virtually impossible. You can now sell tickets online, stream live events, and so much more.

2021 83

Knowing Your Audience is the Only Antidote to Digital Event Fatigue

Maritz Global Events

Earlier this year we ran a survey asking event strategists to rate their and their audience’s digital fatigue. The response was overwhelming … both were feeling quite high levels. They say numbers don’t lie and that is pretty convincing.

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Deconstructing COVID-19 Compliance & Event Safety With Alan Kleinfeld

Endless Events

Planning a safe event is by no means something that is new in the world of event planners, but it has definitely gained new meaning in the last 18 months.

2021 84

Consumers Used Smart Phones to Navigate a Curated Beauty Maze at This Sephora x Kohl’s Launch Event

Event Marketer

The mobile-first event offered plenty of opportunities for social sharing. As the store-within-a-store trend continues to gain momentum, Sephora and Kohl’s have emerged as two – key players.

2021 86

Maximize Your Profit Margins

Speaker: Shawn Imbeault and Geoff Loukes, Sculpture Hospitality

In the past year, we've learned that maximizing margins can determine whether your restaurant stays afloat when times get hard. Join Shawn Limbeault and Geoff Loukes, in this master class that will take you through the best practices of maximizing your margins, From FOH to BOH.

Organization and Time Management: Four Steps to Success


For an association leader, the daily responsibilities tend to fall under a wide jurisdiction. Committee reports and board meetings require preparation and follow up, as well as many other duties-the list goes on.

2021 83

Three Lessons from the UNTETHERED NY Studio Tour


Connect. Experiment. Lead through change. I could explain that the UNTETHERED Studio Tours are one-day digital events that bring events professionals together to educate, inspire, and then let us all loose to experiment and co-create together.

2021 83

Honoring Indigenous Peoples in Seattle

Convene by PCMA

A sculpture of Chief Seattle, hereditary chief of the Suquamish people and after whom the city was named, sits in Pioneer Square. Artist James A. Wehn created the bronze bust in 1909. David Newman photo). On Monday, Oct.

2021 82

Celebrate Ada Lovelace at De Vere Horsley Estate

Prestige Events Magazine

Every year the second Tuesday of October marks Ada Lovelace Day (12 th October 2021), founded in 2009 in recognition of Ada’s ground-breaking contribution to computer technology, and to celebrate the achievements of women in science, technology, engineering, and maths (STEM).

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Restaurant Management Masterclass

Speaker: Harlan Scott, Founder of Harlan Scott Hospitality and Industry Restaurant

Due first to necessary staffing cuts, extreme safety protocols, and now the need to rehire against outsized government stimulus, unemployment benefits and wage requirements, managing and staffing have become the most urgent conversation in restaurants today. This, adding on to the lynch-pin management style restaurants often have, has made restaurant cultures more vulnerable and volatile than ever. If your restaurant is suffering from cut staff, low morale, or ineffective training, you've come to the right place. Join Harlan Scott of Harlan Scott Hospitality, learn how to get back in control of your restaurant and your operation back on autopilot.

A Sports Ticketing Company With A Difference: What Our Clients Say About Us

Python Events

Stadiums and sports fields across the UK are preparing for upcoming matches as the country recovers from the COVID pandemic. Sports fans are excited to resume attending events, as sports stadiums are now allowed to operate at full capacity once again.

Rhode Island Destination Orgs Jump on Teaming Wagon

Smart Meetings

Several months ago, several Southern California DMOs decided the best way to weather the pandemic slump and win when business returned was by teaming up—and marketing jointly. Now, a twist on this approach has been launched on the East Coast, in Rhode Island.

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Redefining ‘Live’ Events in COVID Times

Convene by PCMA

Freeman’s Main Stage for Convening Leaders 2020 at the Moscone Center in San Francisco wowed participants. Adding virtual components to a meeting can complement the live experience. Jacob Slaton Photography).

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