Sat.Oct 02, 2021 - Fri.Oct 08, 2021

Crafting the Event Experience: Designing the Event Brand

Event Farm

The event experience for an attendee begins not at check-in or registration, but when they encounter your event for the first time, perhaps in an email or on your website. This first impression either lingers with them or leaves no trace.

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These aren’t the unconferences you’re looking for

Conferences that Work

I’m noticing that event promoters are increasingly using the word “ unconference ” to describe traditional conferences. <Sigh> <Sigh> Please stop doing this! There’s a big difference between unconferences and traditional events.

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Best Practices for Vaccination and Testing Requirements at Events


With constantly changing guidelines and inconsistent government mandates, handling Covid testing and vaccination requirements at live events is a complex challenge fraught with potential legal minefields. Here’s what veteran event planners and legal experts recommend.

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Why are we still trying to replicate the onsite experience at virtual events?

Event Age by Swapcard

I'm Mia Masson, Head of Content at Swapcard. You’ve probably seen me way too often on this blog, but I’m back here doing an opinion piece, anyway. Event Tech Virtual Events Sustainable Events Expert Opinions Event Networking Audience Engagement

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A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business. The question is - how do you capture all this? Join Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate, for this essential discussion on the ins and outs of brokering the optimal customer interaction.

GEVME Partners With Engamio to Elevate Digital Experiences With Gamification at Events


We are excited to announce our new partnership with Engamio , an easy-to-use platform to provide gamified activities and sponsorship solutions for virtual, hybrid and in-person events.

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More Trending

UK Is Backing Insurance for Cancelled Events: Hopeful Sign or Too Little Too Late?


The UK’s much anticipated government-backed event ‘reinsurance’ scheme launched late last month, but some question the timing. Is this a sign of hope and renewed confidence in live events, or is it simply too little too late?

Virtual Events: 50 Free Resources

Event Age by Swapcard

Over the last year and a half, virtual events went from being a novelty to commonplace. Through trial and error, event organizers have quickly learned just how different running a virtual event is from an in-person.

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GEVME Partners With Taggbox to Integrate Live Social Media Feeds Into Virtual Events


We are pleased to announce the launch of our partnership with Taggbox , a User-Generated Content (UGC) platform that hosts UGC campaigns across different marketing touchpoints.

Delicious Tacos In San Antonio, Perfect Any Time!


Let’s be honest with ourselves here, we could eat tacos multiple times during the day and not get enough of them. We don’t just eat and celebrate tacos when it’s Taco Tuesday or on special occasions like #NationalTacoDay but they do hit different when you’re really craving them.

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SpotMe Trial

SpotMe Trial

Bizzabo Boldly Claims Its Event Tech Is an Operating System


Bizzabo’s latest press release made waves by claiming their product has evolved into a full-blown operating system named “Event Experience OS”. Is this just marketing spin, or is there substance behind the bold statement?

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Event Tech: Your Secret Weapon to Boosting Virtual Event Networking

Event Age by Swapcard

Events are all about finding and making connections, and that’s especially important given the year and a half we’ve all just gone through. With most of the world having experienced some form of lockdown and kept one another safe through social distancing, many are craving authentic connections.

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How to Start an Event Planning Business in the Post-Covid Era


Are you an experienced event planner thinking of starting your own business? Or are you an entrepreneur looking to enter the lucrative event planning niche? Event Planning

2021 96

Post-event marketing explained.

Expo Pass

After organizing any kind of event, the first thing you should do is take a well-earned break. Post-event marketing can wait for a day. Sound good? Good… Now let’s talk marketing. There have never been more ways to stay connected with attendees after your event.

Negative Reviews & Online Feedback Happens - But Where Do You Go From Here?

Speaker: Adam Dorfman, Head of Product Growth at Reputation and Jeremy Shubitz, Director of Marketing at Bosley

Responding to online negative feedback can be challenging. What should you say? What should you not say? Should you even respond? In today's, your customers will be not only your biggest advocates but also your biggest critics. However, negative feedback can offer actionable insights to build a stronger product and customer experience.

How Mobile Tours are Providing a Platform for COVID-friendly Engagement

Event Marketer

We’re calling it now: 2021 is officially the year of the mobile tour.

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Deconstructing COVID-19 Compliance & Event Safety With Alan Kleinfeld

Endless Events

Planning a safe event is by no means something that is new in the world of event planners, but it has definitely gained new meaning in the last 18 months.

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Grab a Bite at These Restaurants in Tampa Bay for Under $15


Want some great food, but are on a budget? No need to worry, we’ve got you covered! We’ve found the best restaurants in Tampa Bay to grab a quick bite for under $15 — from tacos to dumplings, you won’t go home with an empty stomach.

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What Is a Keynote Speaker and How Do You Find One?

Social Tables

With the power to influence, energize, ignite, and even empower an audience, an impactful keynote speech has the potential to make or break an event’s success. But what is a keynote speaker, exactly, and how do you go about finding the right one? Let’s find out. .

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Dive Into Your Inventory Data (and Add Substantial Profits to Your Bottom Line)

Speaker: Ian Foster, Sculpture Hospitality Regional Director West Coast

In this seminar, Ian Foster will discuss the basics of inventory management, including tips on how to get inventory right and how to evaluate your food and pour costs. Ian will examine the best ordering practices from our clients. Finally, he’ll share some case studies showing how well designed inventory control can uncover hidden losses from over-pouring and lost sales that will result in several thousand dollars of extra profit every month.

Nine Pandemic-era Sampling Activations with Tasty Strategies

Event Marketer

From celebrity chef partnerships to restaurant menu infusions to unexpected food trucks, brands are leaning on a variety of tactics to deploy safe, yet satisfying, sampling experiences for eager consumers.

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Reevaluating The Events Industry: Let’s Ask Better Questions!

Endless Events

What’s brewing, event prof? Have you been reevaluating the events industry lately? If not, you might want to press play and hear out what the Event Brew hosts have to say about that.

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Redefining ‘Live’ Events in COVID Times

Convene by PCMA

Freeman’s Main Stage for Convening Leaders 2020 at the Moscone Center in San Francisco wowed participants. Adding virtual components to a meeting can complement the live experience. Jacob Slaton Photography).

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Where to Satisfy your Cravings for Tacos in Orlando


Best night of the week? Taco Tuesday, of course! But here in Orlando, there’s a fiesta in store every day when you visit one of the local stops for this Mexican staple! So chow down at the best restaurants around, sure to cure your craving for tacos in Orlando. Gringos Locos. Gringos Locos.

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Maximize Your Profit Margins

Speaker: Shawn Imbeault and Geoff Loukes, Sculpture Hospitality

In the past year, we've learned that maximizing margins can determine whether your restaurant stays afloat when times get hard. Join Shawn Limbeault and Geoff Loukes, in this master class that will take you through the best practices of maximizing your margins, From FOH to BOH.

Consumers Used Smart Phones to Navigate a Curated Beauty Maze at This Sephora x Kohl’s Launch Event

Event Marketer

The mobile-first event offered plenty of opportunities for social sharing. As the store-within-a-store trend continues to gain momentum, Sephora and Kohl’s have emerged as two – key players.

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Event Technology That’s Set To Shake Up The Industry In 2021 And Beyond

Python Events

The events industry is constantly evolving and striving to incorporate the latest technologies. A couple of decades ago, selling tickets online was virtually impossible. You can now sell tickets online, stream live events, and so much more.

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Digital and Hybrid a ‘Great Change’ for the Industry

Convene by PCMA

Event producer Mia Monroe believes digital and hybrid events are here to stay. “I I think these are models that are going to be more solidified and diversified,” she said. “To To me, it’s a great change for our industry.”.

2021 87

The Best Rooftop Pools in Downtown Dallas


Hi Dallas! Summer is just around the corner which means the temperatures are going to rise, and we’re all going to look for a place to cool off and relax. Enjoy stunning skyline views from the best rooftop pools in Downtown Dallas ! Your oasis getaway in the center of our beautiful city awaits!

2021 83

Restaurant Management Masterclass

Speaker: Harlan Scott, Founder of Harlan Scott Hospitality and Industry Restaurant

Due first to necessary staffing cuts, extreme safety protocols, and now the need to rehire against outsized government stimulus, unemployment benefits and wage requirements, managing and staffing have become the most urgent conversation in restaurants today. This, adding on to the lynch-pin management style restaurants often have, has made restaurant cultures more vulnerable and volatile than ever. If your restaurant is suffering from cut staff, low morale, or ineffective training, you've come to the right place. Join Harlan Scott of Harlan Scott Hospitality, learn how to get back in control of your restaurant and your operation back on autopilot.

Organization and Time Management: Four Steps to Success


For an association leader, the daily responsibilities tend to fall under a wide jurisdiction. Committee reports and board meetings require preparation and follow up, as well as many other duties-the list goes on.

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Knowing Your Audience is the Only Antidote to Digital Event Fatigue

Maritz Global Events

Earlier this year we ran a survey asking event strategists to rate their and their audience’s digital fatigue. The response was overwhelming … both were feeling quite high levels. They say numbers don’t lie and that is pretty convincing.

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Honoring Indigenous Peoples in Seattle

Convene by PCMA

A sculpture of Chief Seattle, hereditary chief of the Suquamish people and after whom the city was named, sits in Pioneer Square. Artist James A. Wehn created the bronze bust in 1909. David Newman photo). On Monday, Oct.

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