Sat.Jul 03, 2021 - Fri.Jul 09, 2021

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A Guide To Hybrid Events: The Ebook You’ve Been Waiting For!

Endless Events

We have to admit it – it’s been a while since we put out a nice, comprehensive content offer. But alas, we took some time only because we wanted to present you with the very best guide to hybrid events out there! We can all agree that it’s been a wild ride. From a global pandemic sweeping the world and threatening the livelihoods of our entire industry to a virtual revolution and now mass vaccination taking place, we’ve scarcely had time to pause and breathe.

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How to Create Event Survey Questions People Will Enjoy to Answer

Eventtia

What’s crucial in conducting these surveys is to create event survey questions people will enjoy answering, and in this guide, we will discuss how.

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Why New York Adventure Club Is Hosting Virtual Events Alongside In-Person Events

Picatic by Eventbrite

Eventbrite hosted the RECONVENE summit in May 2021, bringing together thousands of event producers. We’re sharing key takeaways from popular sessions — on topics like safely returning to in-person events, a hybrid approach to events, and best practices for growing your audience — on our blog and our RECONVENE Recaps hub. Corey William Schneider started the […].

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How meeting professionals can measure and improve event ROI in a post-pandemic world

Conferences that Work

[My June, 2021 guest post for BlueJeans by Verizon on event ROI.]. What is event ROI? Return On Investment (ROI) is such a familiar business concept that it’s easy to gloss over the complexities of defining it in the context of events. So let’s define event ROI in a little more detail. Typically, ROI is thought of as a financial metric to evaluate the profitability of an investment.

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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[Webinar] It’s Time to Shake Things Up at Your Next Event

Velvet Chainsaw

There’s never been a better time to experiment with new meeting elements or to say goodbye to some time-worn ones, Dave Lutz, managing director of Velvet Chainsaw Consulting, said in this recent VCC post. Dave will talk about his forecasts for future trends for association events at a virtual education session on July 15 at 10 a.m. EDT for the Reston Herndon Meeting Planners, “Ready or Not, Here They Come: 5 Post-Pandemic Conference Design Changes.”.

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How to Run a Successful Live or Virtual Roundtable Discussion

Picatic by Eventbrite

A roundtable group discussion can be a meaningful highlight of your conference or corporate event. Attendees love roundtable meetings because everyone has the chance to participate in the conversation. Unfortunately, these discussions can also be a disaster — because everyone has the chance to participate in the conversation! Without a strong plan, roundtable discussions can feel a […].

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7 Event Planning Tips the Pros Are Leaning on in 2021

SpotMe Blog

Let’s face it, planning an event is never as easy as 1, 2, 3. It’s not a “one size fits all” kind of process, as each occasion presents its own set of challenges and opportunities to be addressed, managed and executed. In 2021, that notion has never been more prevalent as event professionals and brands find themselves teetering between online events , in-person events and something in the middle (aka hybrid events ).

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How sports and entertainment are making in-person events happen in 2021.

Expo Pass

Sports and entertainment events are happening, in-person, every day — and it almost feels like things are getting back to normal. Vaccines have obviously played a big part in this shift. But we still have to wonder how sports arenas, concert halls, and film festivals have been able to fill all their seats seemingly at the drop of a hat. We suspect there’s some good old-fashioned event planning to learn from here.

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Hopin Makes 5th Acquisition of Past Year, Buying Events Marketing Platform Attendify

EventMB

Virtual events platform Hopin announced Wednesday that it purchased Attendify as part of its plan to expand its event marketing suite. That's another major move by the company that just celebrated its second anniversary this past June. No financial details were disclosed. Attendify, an integrated event marketing platform founded in 2011 by Michael Balyasny, represents […].

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Master Your Virtual Event Graphics for a More Engaging Production

Picatic by Eventbrite

When it comes to virtual events like conferences and webinars, looks matter. That’s why cultivating a consistent, appealing aesthetic for your event graphics is key to virtual event success. The good news is, you’re in complete control of how your event is presented, from the platform it’s hosted on to the graphics you use to […].

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Culture Coaches Being Hired to Help Remote Workers in Dispersed Locales ??

Skift

Skift Take: Yet another business risk that wasn’t really present before the pandemic: the challenge of bridging the gap between so many different nationalities. — Matthew Parsons Read the Complete Story On Skift.

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Facial Recognition: From Disney Parks To The Events Industry!

Endless Events

What’s up, Event Tech Podcast listeners? Today’s episode is perfect for Westworld and Blade Runner fans. Will and Brandt will talk about facial recognition at Disney Parks and events in general. Why Disney? They have always pushed the envelope in terms of what’s possible in technology. First, they did the MagicBand and now, they’re moving towards facial recognition.

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8 Virtual Events, 1 Day: Get Ready for Some Sweet Content on July 7

EventMB

Apparently, we should all put a placeholder on July 7. As every tech platform and their grandmother races to amp up their content game, a number are also planning virtual events… on July 7. Whether this was an oversight or a strategic move, there’s bound to be a ton of great content! Zoom fatigue already […]. The post 8 Virtual Events, 1 Day: Get Ready for Some Sweet Content on July 7 by EventMB Studio Team appeared first on [link].

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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How Drunk Black History’s Brandon Collins Took a Local Event Global

Picatic by Eventbrite

Eventbrite hosted the RECONVENE summit in May 2021, bringing together thousands of event producers. We’re sharing key takeaways from popular sessions — on topics like safely returning to in-person events, building a global audience, and best practices for attracting more attendees — on our blog and our RECONVENE Recaps hub. Brandon Collins’ last in-person event […].

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Decoding the Dress Codes

EventSource

When you receive a wedding invitation, one of the first things you think about is what you are going to wear. Before choosing what to wear, keep in mind the time of year that the wedding will be held; the venue, and whether the wedding will be indoors or outside. Many couples include some direction on their invites so that you know how fancy you need to get, or if there are any special instructions to follow.

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Worrisome News on Hospitality’s Labor Shortage

MeetingsNet

A survey of thousands of former hospitality service workers finds the majority don’t want to return to the field. Meanwhile, hotel companies are actively planning for a new service environment. Two pieces of news this week underscored the emerging labor crisis for hospitality suppliers, which could become a significant issue for the meetings and events that rely on those suppliers.

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Sandal Repairs and ‘Foot Selfies’: Inside Chaco Footwear’s Summer Mobile Tour

Event Marketer

The tour offers consumers the opportunity to design their own custom sandals using exclusive webbings, buckles and threads. What a difference a year can make. In 2020, outdoor lifestyle footwear brand Chaco pivoted a mobile tour scheduled to stop at major music festivals into a mask-making program for healthcare workers. A year later, the brand is on the road activating its original tour concept across the U.S., delivering the kind of comeback story brands could only dream of at the height of th

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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

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Why hybrid events must be a core part of your marketing strategy

Hubilo Blog

In 2019, Coachella live streamed both its weekends on YouTube for the first time ever. In its first live streamed weekend, it got 82 million live views. Similarly, amidst the COVID-19 restrictions, 91.63 million fans watched the Super Bowl live on TV versus the 25,000 attendees it could reasonably host at the stadium. Hybrid events may be gaining popularity among event professionals and CMOs just recently.

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Virginia and Robert’s Elegant Wedding at Hotel X

EventSource

Virginia and Robert’s big day was nothing short of a show stopper. The couple’s wedding dreams came true thanks to the brilliant team at Destiny Weddings who helped create a stunning celebration at Hotel X Toronto that was a beautiful blend of modern and glam elements. Everything about the bride’s look was flawless, including her makeup by Pink4me Makeup Studio.

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Event Budgeting in an Uncertain Business Environment

MeetingsNet

How to build budgets and adapt them on the fly at a time when in-person and virtual meetings don’t yet have a clear path forward. During Professional Convention Management Association’s annual meeting known as EduCon, held July 7-9 in Phoenix as well as online, one session that drew an unexpectedly large number of longtime planners was titled “Settling and Scaling Budgets in an Uncertain Landscape.”.

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How to Become a Wedding Planner: Developing Client Trust

QC Event School

Want to know how to become a wedding planner? One of the most important steps when building your career will be to establish trust between you and your clients! New to the industry and not sure how to do this? Luckily, QC Event School tutor, Mwai Yeboah, is here to help! With over 15 years of industry experience, Mwai is the proud owner of Love, From Mwai.

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B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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A Step by Step Guide to Charging for your Event Planning Service (Updated for 2021)

Event Certificate

Let me ask you a few questions about charging: Do you ever wonder how much to charge clients for your event planning service? Have you ever felt like you might be charging more/less per hour to plan an event? How often do you say “yes” to working with a low […]. The post A Step by Step Guide to Charging for your Event Planning Service (Updated for 2021) appeared first on EVENT PLANNING CERTIFICATE.

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How to Host the Perfect COVID-Friendly Backyard Gathering

EventSource

With warm weather and major traffic spikes, it seems like just about everyone is itching to get outside and socialize. Whether it’s a long weekend, a birthday, or just cuz, we’re all for outdoor gatherings – now that it’s safe to do so! It’s been a long haul, to put it mildly, so when you’re ready to do so, we’ve got 7 tips to help you host the ultimate backyard party.

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More Associations Are Sounding the Climate Alarm

PCMA Convene

In April, the Glasgow Convention Bureau became the first DMO to join Tourism Declares Climate Emergency. Nine other bureaus have signed on since then. (Courtesy of Glasgow Convention Bureau). Catastrophic wildfires in Australia, heat waves in Alaska, and frequent floods on the Eastern seaboard of the U.S. are just a few telltale signs of global warming.

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ComplexLand 2.0: Complex Networks Upgrades its Virtual Event Strategy to Better Engage Fans—and Brands

Event Marketer

ComplexCon is a tentpole event for Complex Networks that attracts nearly 60,000 rabid streetwear fans each year, so when COVID shut down the in-person festival in 2020, cancelling altogether wasn’t an option. But the resulting pivot to digital needed to go far beyond Zoom calls and flash sales to appeal to the event’s young, discerning target. Enter: ComplexLand, a free, first-of-its-kind virtual event held last December that sat at the intersection of gaming, commerce and entertainment.

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5 Things Businesses Need to Know to Thrive in a Post-COVID World

People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!

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Shed the Masks and Bring in the Sound and Lighting

Smart Meetings

“I am happy to report we have turned the corner. It’s now time to bring in the sound and lighting.” -Spencer E. Geissinger. In my nearly three decades of producing and executing events worldwide, the last sixteen months has been, well, let’s just say trying. Like many in the events world, we all know companies that have shut down or had to lay off dozens if not hundreds of employees.

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Four Things you Should NEVER Ask of your Bridesmaid

EventSource

When you get engaged, one of the first things you’ll want to do is pick your bridal party. It’s an exciting time and you want to share it with your closest friends, and let’s be honest, there’s a lot of work to do! When your friends say yes to be your ‘bride tribe’ they understand that they are agreeing to several duties, like planning the bachelorette party, stuffing invitations, and being your emotional support on your way down the aisle.

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Lessons Learned From the Digital Evolution of Events

PCMA Convene

Derrick Johnson (left) and Jared Young take part in the session “The Nuts and Bolts of Omni-channel and Hybrid Events,” which featured two speakers, Justin Hartman and Cassandra Strupp, who appeared virtually. For Bob Chain , strategic account manager for virtual events platform Swapcard, the definition of a hybrid meeting has changed at least four or five times over the course of the last year, he told the in-person and digital audience attending the session, “Selling and Marketing

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