Picatic by Eventbrite

MARCH 24, 2022

Sponsorship is a multi-billion dollar industry, and its annual growth has surpassed advertising and other forms of marketing, including public relations, direct marketing, and promotions. Historically, event sponsorship has been transaction-based, where events like yours would identify generic forms of exposure — like tickets, trade show booths, and logo placements — for brands to sponsor, then sell […].

Sponsorships 370

Sponsorships Trade Shows Advertising Marketing 370

GEVME

MARCH 24, 2022

It has not been too long since virtual events came into the spotlight – bringing a new wave of innovation into the event industry. But as events continue to evolve and technology keeps disrupting this space, there’s one more thing that everyone has their eyes on — the metaverse. Formerly a concept mostly restricted to the world of gaming and science-fiction literature, the metaverse has now paved its way through the events industry as an exciting approach to enhancing the event experience.

Sponsorships 156

Sponsorships Event Marketing Marketing B2B 156

Conferences that Work

MARCH 21, 2022

Earlier this month, the folks at Gatherly kindly invited me to host an event of my choosing for their clients and potential users. I decided to facilitate an online workshop in Gatherly that took full advantage of the platform. This coming June will mark my 30th year of designing and facilitating participant-driven and participation-rich meetings. So I designed the workshop as an “ Ask Adrian Anything ” about meeting design and facilitation.

Meetings 346

Meetings Meeting Design Conference Speakers 346

EventMB

MARCH 25, 2022

In episode #39 of the Event Manager Podcast, we talk with Cathy Breden, executive vice president, and chief operating officer at the International Association of Exhibitions and Events (IAEE), and CEO of the Center for Exhibition Industry Research Foundation (CEIR). We discuss the recent findings from CEIR’s research and cover some eye-opening topics including: Real-world […].

Event Management 187

Event Management Management Events 187

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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

Event Marketing

Picatic by Eventbrite

MARCH 23, 2022

Mother’s Day is on May 8th, and after the past couple of pandemic years, we could all use an excuse to make a fuss over Mom. For a while, having everyone in the same venue was but a distant memory. But this isn’t the case anymore, with in-person events making a comeback in 2022. As […].

Event Ideas 370

Event Ideas 2022 Venues Events 370

Expo Pass

MARCH 23, 2022

Exhibitors everywhere are excited to get face to face again with old friends and potential clients and pretty much just mix it up like old times. But with all the new event technologies out there, what’s really the best way to connect with new leads? How can exhibitors market themselves so they have the most impact at the event? We’ll give you a hint – it all starts with just getting in front of attendees as much as possible – in-person, virtually, however you can.

Advertising 141

Advertising Event Marketing Marketing 2022 141

EventMB

MARCH 24, 2022

When designing experiential elements for micro-events, looks matter. By choosing a visually distinct venue, planners can enhance their micro-event content, theme, and overall experience. Most event professionals have heard of micro-events, and some have even hosted a few. Because of their smaller size, with between 10 to 100 participants, these events emphasize hyper-focused experience […].

Events 184

Events Venues 184

Picatic by Eventbrite

MARCH 25, 2022

Your speakers and panelists are arguably the most important part of your conference. Here’s where to find them.

Speakers 370

Speakers Conference 370

Endless Events

MARCH 21, 2022

Now and then, the Event Tech Podcast reviews a certain product or service. This week, Brandt and Endless Events’ Kyle Kocinski do a case study on Remo , one of the top 22 event platforms to use in 2022. The competition among event platforms is stiff these days, so event planners must understand what makes a certain platform stand out from the rest.

Meetings 138

Meetings Tech Events Event Tech 138

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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

Speakers

Event Marketer

MARCH 21, 2022

How experience-based ‘good will’ is driving affinity for the network’s hit drama series. Registered attendees could shop wares and snacks, and receive entrepreneurial advice. As the characters and plots on FX Networks’ hit series “Snowfall” evolve, so does the brand’s approach to promoting tune-in through experiential marketing. Case in point: ahead of season five, which centers on main character Franklin Saint and his growing Southern Los Angeles-based real estate business, the brand built a po

Food and Beverage 124

Food and Beverage Sports Fashion Entertainment 124

EventMB

MARCH 22, 2022

The UK is moving forward with its Protect Duty legislation, a new set of rules requiring venues to assess and address the risk of terrorist attacks. What will these changes mean for the UK’s event industry? In 2017, Figen Murray’s son, Martyn Hett, was killed in the Manchester (UK) Arena Terrorist attack. Tragically, 22 people […]. The post Years-Long Campaign to Protect UK Events from Terrorism Leads to New Laws by Paul Cook appeared first on [link].

2017 172

2017 Venues Events Event Management 172

Picatic by Eventbrite

MARCH 22, 2022

To win quality sponsors that invest more dollars in your event, you’ll need to write a compelling sponsorship proposal.

Sponsorships 305

Sponsorships Events 305

Endless Events

MARCH 24, 2022

Thanks to an absolute boom of event technology solutions , event planners can now craft data-based event strategies and measure their event success better than ever before. First, planners define their event goals – what they want to achieve with this event – and break them down into measurable event KPIs. Event KPIs (key performance indicators) therefore directly drive event ROI and inform how successful was the event.

Social Media 133

Social Media Financial Sponsorships Speakers 133

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Events

Eventbrite UK

MARCH 25, 2022

Vibrant living sculptures and UV lights illuminate Jylle Navarro’s unconventional life drawing classes. We attend a Neon Naked workshop to find out why this format is best enjoyed in real life. “Has anyone done life drawing before?” More than 40 people are gathered around two raised platforms – each clutching a pot of highlighter pens […]. The post Creator Spotlight: Neon Naked appeared first on Eventbrite UK.

113

113

Event Marketer

MARCH 21, 2022

Fans on-site and at home could vote on Klarna brand ambassador and Chicago Bulls player Zach LaVine’s pre-tunnel game look. It wasn’t too long ago that shopping and payments service provider Klarna burst onto the gaming scene on a mission to leverage customized experiences to engage consumers around a major passion point. During NBA All-Star Weekend in Cleveland, the brand once again tackled a new sphere.

Sponsorships 115

Sponsorships Fashion Retail Sports 115

Event Age by Swapcard

MARCH 24, 2022

After 2 years of virtual, the draw of returning to in-person events is stronger than ever.

Events 146

Events 146

Special Events

MARCH 21, 2022

In this issue: Cali Here We Come, the 2022 Gala Award nominees; Q&A with Catersource + The Special Event keynote Christina Matteucci; Soirees in the Sand; and the 17th Annual DMC Spotlight.

2022 111

2022 Events 111

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

Marketing

Event Industry News

MARCH 21, 2022

Revolutionary technologies are pushing boundaries and taking us to places we couldn’t have imagined. Even though Near-Field Communication (NFC) has been with us for a while, this unique technology was given the needed boost in recent years, thanks to our daily usage of the internet and smartphone devices. With NFC, you can easily transfer data between two devices, which accelerated the trend for mobile payments.

Technology 109

Technology Transportation 2004 Retail 109

Event Marketer

MARCH 23, 2022

In its second year as sponsor of the PGA Tour, Comcast Business prioritized function over frill. To amplify its partnership with the professional golf event, the brand activated a practical Comcast Business Pavilion to help tour sponsors and partners stay connected at select PGA Tour events throughout the 2021-22 season. While most golf tournaments are the ideal setting for networking and conducting business, Eileen Diskin, chief marketing officer of Comcast Business, says that traditional suite

Hospitality 110

Hospitality Sponsorships 2021 Entertainment 110

Smart Meetings

MARCH 23, 2022

“Take a step back, take a minute and realize that you didn’t just survive through the pandemic; you actually thrived, and awareness of your value and the value of what we all do is at an all-time high,” spoke Emily Scheiderer, director of education, sales and services at Destinations International, during last week’s Smart Chat Live! webinar, “The RFP of the Future.”.

Tourism 105

Tourism Travel Events Education 105

QC Event School

MARCH 23, 2022

Do you love planning events and getting creative with decorations? If so, this guide is for YOU! Today, we’ll teach you how to become an event decorator from scratch! We’ll many cover topics for your consideration… From the types of events an event decorator can work on, the skills required for the job, how to find clients, etc. So, whether you’re just starting out or looking to take your career to the next level, read on for all the information you need to get started!

Social Media 105

Social Media Events Trade Shows Venues 105

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Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

Events

Stova

MARCH 22, 2022

Here’s a bold and exciting prediction: 2022 is going to be an excellent year for corporate events. Sure, you’d expect us to say that because it’s our business. Hear us out! After two tough years due to the pandemic, live events are starting to take flight again. Plus, technology and event planners are finally starting to catch up to the breakaway trend of virtual and hybrid events.

2022 105

2022 Corporate Events Technology Events 105

EventSource

MARCH 23, 2022

2021 was an – even more – emotionally challenging journey for eager couples. When summer hit and restrictions had mercifully loosened, we witnessed a massive surge of engaged couples forge ahead with their wedding plans, many opting for smaller, more intimate affairs – no easy feat given the time crunch. You can imagine then that 2021 was also one of the most challenging years for wedding planners – not only was it one of the busiest years on record but, thanks to ever-ch

Food and Beverage 98

Food and Beverage 2021 Event Planning Travel 98

Smart Meetings

MARCH 22, 2022

In the world of destination events, we often conduct whirlwind site inspections to scope out a new city or country, inspect our top hotel candidates, and experience every possible component of our future event there. Sites are typically fly-in, fly-out and, if we are lucky, we squeeze two or three nights in to accomplish oh-so-much. On the opposite side of the spectrum, there is the “slow travel” movement where it’s all about meaningful immersion and taking our time to authentically learn about

Travel 105

Travel Hotels Meetings Marketing 105

Event Industry News

MARCH 25, 2022

EUROPALCO , the largest provider of solutions for events and shows in Southern Europe, turns 25 and continues to grow and consolidate its country of origin, Portugal, as a privileged destination for the greatest corporate conferences on the continent. EUROPALCO was born in 1997 when its founder and current CEO, Pedro Magalhães, started as a Disc Jockey at the age of 16.

Corporate Meetings 98

Corporate Meetings Corporate Events Technology 2019 98

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People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!

PCMA Convene

MARCH 24, 2022

Each year the SXSW experience brings attendees surprise, delight, creativity, and fun — not to mention music and provocative discussions. (Aaron Rogosin/SXSW). “A version of the SX model is within reach for nearly every event.” — Beth Surmont. For a long time, I have looked at SX (“Southby”) as a source of innovative ideas for all kinds of other events.

2022 98

2022 Speakers Education Travel 98

Canadian Special Events

MARCH 21, 2022

One of the lessons learned from Covid is not to take anything for granted, from our relationships with friends and family to the affection of a spouse to the opportunities and passions in our lives. Life’s short, happiness matters, and it’s ok to change your mind along the way. For one of Winnipeg’s top event planners, Jessica Kraut, Covid was a chance to imagine another path, explore a new passion, and make some significant changes in her life.

Corporate Events 97

Corporate Events Education Event Planning Travel 97

Smart Meetings

MARCH 23, 2022

Marriott International is moving into wild new territory. In partnership with Baraka Lodges LTD., the international hospitality brand will open JW Marriott Masai Mara Lodge in the National Reserve of Narok, Kenya, an African wildlife conservation and wilderness regions. The retreat is slated to open in 2023. “As a brand rooted in mindfulness, we cannot think of a more perfect retreat for the mind, body, and soul than the Masai Mara National Reserve in Kenya,” said Bruce Rohr, JW Marr

Hotels 98

Hotels 2023 Hospitality Travel 98