Sat.Jan 30, 2021 - Fri.Feb 05, 2021

22 Important KPIs for Measuring Event Success


Event KPIs (key performance indicators) are the best way to track and measure your event's success. How do you decide which are the most impactful KPIs to measure? We will walk you through 22 event KPIs and how you can apply them to your event below.

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Hybrid Event Best Practices: A Virtual-First Approach


After a year of adapting to virtual-only formats, many within the events industry are eagerly predicting that 2021 will be the year of hybrid events. What best practices will be essential in this new landscape?

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Venues set to trial You Check health passport

Event Industry News

Working with the Music Venue Trust (MVT) and approved for trial by the DCMS, start-up company You Check will test its new health passport with live audiences as a means to safely reopen UK music venues.

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Gamification makes about as much sense as chocolate-dipped broccoli

Conferences that Work

Gamification “makes about as much sense as chocolate-dipped broccoli” Education professor Amy Bruckman , coined this analogy in a 1999 paper on game software design: “Most attempts at making software both educational and fun end up being neither.

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A Practical Guide to Measuring Event Success

Can you measure event ROI? 3 in 5 marketers can't. Learn how with this free ROI model.

Mixed Reality For Virtual Events With Touchcast!

Endless Events

On this week’s episode of #EventIcons, we’re happy to introduce one of our amazing partners. Edo Segal is the founder and CEO of Touchcast , an innovative solution that’s bringing a human connection back to virtual events.

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More Trending

The Best Free Ways to Market Your Event


You’ve put a lot of time, resources, and money into planning your event – now you have to make sure it’s well attended so that all of your hard work pays off.

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20 Sure Fire Ways to Maximize Event Engagement


Event engagement is a critical component of a successful event. Keeping attendees participating has always been a challenge, but this gets even more complex in a virtual setting. In this article, we will show you the best ways to maximize event engagement at your next event. Let's dive in!

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[TEMPLATE] How to Help Conference Attendees Justify Event Cost


Increasing conference attendance can be a seriously arduous task. You must convince your audience to commit not only their money, but also their time. And we all know, time is money.)

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What Business Events Pros Learned in 2020

PCMA Convene

Hybrid events, like the recent Convening Leaders 2021 which help a live event at the Marina Bay Sands in Singapore (above), are the next iteration of events during the pandemic. Syafiq AB photo).

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Effortlessly Interact with an Entire Audience from Any Location

1,000 Participants. 75 Locations. 1 Solution.

Why Meeting Planners are Jumping on Clubhouse


When members of the Smartie community reach out with an idea, we listen. So, when Megan Finnell, director of meetings and conferences with MGMA, pinged me with an invitation to join Clubhouse , I jumped on it.

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Wedding planning software: How we helped Blush by Brandee Gaar simplify processes and streamline her wedding planner business

Planning Pod

Contrary to popular belief, running a wedding planning business isn’t just one job … it’s really three: 1) running a business, 2) managing clients and 3) planning weddings and events.

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Audience Engagement: The 2021 Guide


Audience engagement took on an entirely new meaning when virtual events arrived. What does it take to fully engage your event attendees in a virtual or hybrid setting? How do you measure such an initiative? Read on to learn the ins and outs of audience engagement in 2021 and beyond.

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With Digital Events, All the World’s a Stage

PCMA Convene

Frances McDormand (clockwise from left), Nyasha Hatendi, and Frankie Faison perform Sophocles’ Philoctetes during a Theater of War Frontline production.

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Restrictions into Opportunities: How to Make Your Restaurant Succeed

Speaker: Patrick Cottrell and Joe English

Whether your state allows outdoor dining, takeout only, or a little bit of both, we're here to help. Join Patrick Cottrell and Joe English from Sculpture Hospitality, for a webinar on Jan. 26th, and get your restaurant to thrive in face of pandemic restrictions

Toronto Caterers Offering Special Valentine’s Day Menus


We can certainly all benefit from a little extra love these days! Valentine’s Day is coming up fast and with everything closed down, couples are on the hunt for unique, tasty, and romantic meal ideas to help spice things up!

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5 Tips to Write an Effective Script for Virtual Event


We’ve all been to virtual events before—conferences, webinars, online summits, or fairs. Some were great, others—not so much. When a virtual event is effective, it can help with sales, building a reputation and expanding a professional network.

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Live events industry urge MPs to save the festival season and its wider supply chain

Event Industry News

Yesterday, (2 nd February,) the future of the UK’s world-leading music festivals and the live events supply chain were left in the hands of MPs during a critical parliamentary committee inquiry this morning.

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The Challenge of Virtualizing Trade Shows and Exhibit Halls

PCMA Convene

Trade shows are the lifeline of many associations but their nature makes them challenging to virtualize — and then monetize. Illustration by SHOUT). There’s no such thing as a virtual exhibition, said Jochen Witt during a Web Summit 2020 panel discussion in December. “It’s It’s nonsense. It does not exist. An exhibition is feel, taste, smell, touch. It’s not possible virtually, it’s not possible digitally. Did you ever take a digital swim or a virtual meal?”.

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CMOs Pivot to Virtual Engagements to Drive Business in the COVID Economy

Speaker: Mike Damphousse, Managing Partner of Category Design Advisors and Founder of Green Leads

Business as we know it is never going to be the same. Working from home has become the norm, conferences and meetings are going online, marketing budgets are being shifted, reduced or put on hold – it's time to adapt. Join this insightful and informative webinar with Mike Damphousse, Managing Partner of Category Design Advisors and Founder of Green Leads, who will discuss how businesses can be resilient during these challenging times.

Mobilizing and Managing COVID-19 Vaccine Clinic Volunteers


There is no doubt that vaccinating billions of people worldwide will be one of the greatest logistical feats seen in recent decades. From distribution and vaccination tracking to the vaccine’s mass administration, all health authorities and governments have a large task on their hands.

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Fun tech tools to one-up your next virtual presentation!

Expo Pass

Ever wanted to turn that big virtual presentation into an animated short? Or maybe add some illustrations, graphics, or engagement tools? Or maybe you just want to turn yourself into a potato on Zoom! It’s all possible in the virtual world these days — even the potato. In this article, we take a look at all the best apps and add-ons that can help take your next virtual presentation, or Zoom meeting, to the next level! Prezi Present .

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HPN Global: How to Move Meetings Forward, Safely


Editor’s note : One of the best ways to learn how to host a pandemic-era meeting is to learn from others who are doing it. That is why we asked Desi Whitney, senior vice president of sourcing operations and industry relations with HPN Global to share lessons learned from their annual event. At HPN Global, we host a partner event annually. Originally scheduled for October 2020 at the Hard Rock Los Cabos, Bill Kilburg, CEO, decided to ‘Lift and Shift’ Cabo to 2021 and ‘Stay Home for 20’.

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Hybrid Is the Way Forward, But Double the Work and Expense

PCMA Convene

Respondents to the January Dashboard survey shared their thoughts on the cost of hybrid events like Convening Leaders 2021 (above). Syafiq AB photo).

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Game-Changers 911™: How to Change the Event Game in 2020

Speaker: John Storm, President, BrainStorm Network

In this webinar, we’ll use a sampling of case studies, tools, techniques, and strategic stories to help you identify game-changing opportunities within your company and the world of events, and then brainstorm ways to capitalize on these ideas. Get ready to change your game in 2020!

Bizzabo Announces Partnership with Adobe


We're joining forces with Adobe and their Exchange Partner Program, enabling you to plan and measure your virtual, in-person, and hybrid events. We're excited to announce that Bizzabo has officially joined the Adobe Exchange for Enterprise Cloud partner program.

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Cornbury Festival 2021: Music fans will need Covid vaccine or negative test

Event Industry News

While the future of music festivals in Oxfordshire is still uncertain due to Covid-19, some organisers are doing everything they can to ensure they can go ahead in 2021. This includes the organisers of Truck Festival in Steventon and Cornbury Festival at Great Tew.

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Wedding Ceremony Setups Ideas With Social Distancing

All Seated

Social distancing remains a vital element of events in 2021, which is pushing event professionals and their clients to get more creative about floorplans and seating arrangements to ensure the safety of their guests.

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What’s Next for Association Events?

PCMA Convene

The ability to hold effective in-person events and the ability to fundraise are the top challenges for association employees, according to Personify’s research report, “The Journey Ahead: The Future of Associations, Nonprofits, and Events.”.

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Stephanie and Teddy’s Magical Wedding at The Four Seasons


Stephanie and Teddy’s city chic wedding at the Four Seasons Hotel Toronto is definitely a sight to see! Perfectly curated by the creative team at Helen Q Events , the couple’s big day is a perfect blend of delicate and refined details with a dash of modern flair.

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VenuIQ ensures go ahead of vital NHS leadership conferences

Event Industry News

The NHS Confederation has celebrated the successful conclusion of its latest virtual event for the leadership of the NHS, created by award-winning events software provider VenuIQ, to meet necessary COVID-19 restrictions. .

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A Crash Course on Utilizing Chat Marketing in Your Business

Special Events

Chat marketing is easy to automate so it offers a streamlined sales funnel and an immersive client experience, all for minimal effort

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DES Spotlight: Elyse Dawson, Manager, Corporate Events and Conference Center, Invesco

PCMA Convene

Digital Event Strategist Spotlight: Elyse Dawson, Manager, Corporate Events and Conference Center, Invesco. Whether you were ready for it or not, the switch to digital has begun. Events, meetings, school, doctors’ appointments — all digital. This begs the question, why aren’t you?

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