Sat.Mar 13, 2021 - Fri.Mar 19, 2021

A New Way to Engage - The  Evolution of Gamification


Gamification is a topic our clients often mention to our dedicated account managers. With q uestions ranging from “ how does it work ?”

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The Future Is Now: The Case Of Event App Design

Endless Events

Before the pandemic hit in 2020, the events industry was a well-oiled machine. Virtual and hybrid events were nowhere near as common. While every big event already had its own event app, event app design was something only a few businesses dealt with. Then came March 2020, and with it, huge changes.

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The High Cost of Hybrid

Velvet Chainsaw

Our clients and leading industry associations (for example, PCMA’s latest glimpse or our industry’s future, the business recovery dashboard ) are turning their attention to future hybrid and face-to-face (f2f) events.

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The Best Virtual Conference Session Types for Engagement


Any experienced event professional can tell you that a session’s format is just as important as its topic. But how can planners leverage this expertise when designing an agenda that includes a variety of virtual conference session types?

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A Practical Guide to Measuring Event Success

Can you measure event ROI? 3 in 5 marketers can't. Learn how with this free ROI model.

One Year in Quarantine: How the Pandemic Has Shifted the Way We Gather

Picatic by Eventbrite

It’s been a year since the pandemic upended life as we knew it, creating a new normal that forced us to put space between one another. But even as lockdowns rippled across the globe and social distancing became a fact of life, people still felt a deeply human urge to congregate and connect.

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More Trending

50 Virtual Event Ideas for 2021

Event Age by Swapcard

Table of Contents. First Impressions At Your Event Virtual Networking & Engagement Ideas Immersive Virtual Experience Ideas Virtual Exhibitor & Sponsor Ideas.

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How Hospitality Programs Are Innovating: East and West Coast Perspectives


In early February, NYU’s Jonathan M. Tisch Center of Hospitality launched a brand new Hospitality Innovation Hub.

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The Marketing Step That You’re Missing: The Importance of Branding

Picatic by Eventbrite

They say you only have a matter of seconds to make a good first impression. Well, the same goes for your event, and this is where event branding comes in. When it comes to attracting your desired attendees, event marketing and branding go hand in hand.

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Digital Event Strategist Spotlight: Erica Gifford, Marketing Project Specialist at APITech

PCMA Convene

Digital events transcend sectors, professions and companies. If 2020 has shown us anything it is that the world was not ready for such an abrupt transition toward digital, yet as we take bigger steps each day, digital is seeping into our way of life.

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Effortlessly Interact with an Entire Audience from Any Location

1,000 Participants. 75 Locations. 1 Solution.

50 Awesome Virtual Event Ideas for 2021

Event Age by Swapcard

Table of Contents. First Impressions At Your Event Virtual Networking & Engagement Ideas Immersive Virtual Experience Ideas Virtual Exhibitor & Sponsor Ideas.

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How to Safely Return to In-Person and Hybrid Events


After a year of virtual, the return of live events is just around the corner. Give your attendees and partners peace of mind with this event safety guide. For event planners, marketers, and attendees alike, it’s been over a year since we’ve had the experience of a live event.

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Get Flexible With Transferable Online Event Registration

Picatic by Eventbrite

When you’re planning an event, you want to sell as many tickets as you can, but you also want to keep your attendees happy. A ticket transfer allows you to do both. Offering ticket transfers gives your attendees more flexibility and allows them to adjust their event participation as needed.

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Ensuring Compliance During COVID at In-Person Events

PCMA Convene

A new Pandemic Compliance Advisor course is designed to help planners ensure best practices for the safest execution of in-person events, It covers, among other topics, working with venues on everything from sanitation to F&B considerations to traffic flow.

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Restaurant Management Masterclass

Speaker: Harlan Scott, Founder of Harlan Scott Hospitality and Industry Restaurant

Due first to necessary staffing cuts, extreme safety protocols, and now the need to rehire against outsized government stimulus, unemployment benefits and wage requirements, managing and staffing have become the most urgent conversation in restaurants today. This, adding on to the lynch-pin management style restaurants often have, has made restaurant cultures more vulnerable and volatile than ever. If your restaurant is suffering from cut staff, low morale, or ineffective training, you've come to the right place. Join Harlan Scott of Harlan Scott Hospitality, learn how to get back in control of your restaurant and your operation back on autopilot.

Swapcard Wins Best Technology Platform At Digital Event Awards

Event Age by Swapcard

London, U.K. Swapcard has been named the Best Technology Platform at the Digital Event Awards, held online on March 18th. Event Community Event Tech Press Release

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Socio Ranks No. 9 on Inc. Magazine’s List of Fastest-Growing Midwest Companies

Socio Events

Magazine today revealed Socio ranks No. 9 on its 2021 Inc. 5000 Regionals: Midwest list, the most prestigious ranking of the fastest-growing private companies across 12 Midwest states. Born of the annual Inc.

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Virtual Events Institute Summit: Creative Strategies, Concepts and Activations for Audience Engagement


Philosophy Purpose Platform: Creative Strategies, Concepts and Activations for Audience Engagement took place on Thursday, 11th March and attracted a worldwide audience from the UK, North America, Texas, Canada, Spain and Switzerland. Event Planning Featured Thought Leadership

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Airbn-Be There Through Virtual Travel

PCMA Convene

Nada Badr (upper right), a professionally trained Lebanese chef who lives in Toronto, presents one of her hummus-making classes through Airbnb’s Online Experiences.

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A Masterclass in Restaurant Digital Transformation

Speaker: Jay Coldren, Alex Barrow, and Greer Kimsey, Street Sense Team

Behaviorists say it takes 21 days to solidify a habit. 365 days of quarantine later, it's safe to say that our customers will be keeping some quarantine habits. At the center of these habits is the digital world: online ordering, advertising, booking, reviewing, etc. It will become essential for restaurants to create omni-channel experiences for customers, and to market them effectively. Join Jay Coldren and his team in this masterclass to learn the tactics for dominating the digital restaurant sphere.

Virtual Event Monetization: 9 Ways to Make Money Hosting Online Events


Live events were a substantial source of revenue till the COVID-19 pandemic hit in early 2020. Today, almost a year later, rather than waiting for live events to resume, event marketers are taking over the digital platform to host their events so that the audience can attend them right from home.

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How can a well-designed website help promote your business events?


There is no argument about it: promoting events for your business on your website can be difficult. It is so easy to overdo promotional content, overwhelm your customers and site visitors, and oversell the event entirely. Here are some ways to use your website's design to promote your events without going over the top.

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The Ultimate Nonprofit Event Planning Checklist for Success


Most nonprofits rely on a few fundraising events a year to bring in much-needed donations and to raise awareness for their cause. There are so many forms of fundraising events, from charity runs to fundraising festivals.

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Digital Event Strategist Spotlight: Ronald Lim, Co-Founder & Event Producer, Think Events

PCMA Convene

Everyone knows that technology is the future—and it’s a future expedited by the pandemic. The virtual space once viewed as a novelty is here to stay, allowing more access to events all around the globe.

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Restrictions Into Opportunities: How to Make Your Restaurant Succeed

Speaker: Patrick Cottrell and Joe English

Whether your state allows outdoor dining, takeout only, or a little bit of both, we're here to help. Join Patrick Cottrell and Joe English from Sculpture Hospitality, for a webinar on Jan. 26th, and get your restaurant to thrive in face of pandemic restrictions

Virtual Booth: How to Recreate Face-to-Face Interactions at Virtual & Hybrid Events


The meteoric rise of virtual events over the past year has allowed businesses to continue engaging their target audiences throughout the pandemic, but it has not been without challenges.

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Webinar Tomorrow: Association Event Trends for 2021


Personify , the leading provider of constituent management software , commissioned research in December 2020 of nearly 1,000 association members and staff about their preferences for digital engagement along with challenges and opportunities that have arisen over the past year with virtual events.

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Toronto Wedding Photographers Showcase the Beauty of Winter Photography


The months between November and April often get overlooked as the perfect time to host a wedding or take outdoor engagement photos but there are actually endless reasons why this cold, snowy weather can actually be one of the best times to celebrate your love.

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Can Venues Have a Say in Event Set Design?

PCMA Convene

The Conservative Political Action Conference (CPAC) and Hyatt came under fire earlier this year because of the event stage at the Hyatt Regency Orlando. Video screen grab). When the Conservative Political Action Conference (CPAC) met at the Hyatt Regency Orlando, Feb.

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Maximize Your Margins Masterclass

Speaker: Shawn Imbeault and Geoff Loukes, Sculpture Hospitality

In the past year, we've learned that maximizing margins can determine whether your restaurant stays afloat when times get hard. It takes a lot of perspective and a ton of experience to optimize your net profit from within, so that's where we come in. Join Shawn Limbeault and Geoff Loukes, in this master class that will take you through the best practices of maximizing your margins, From FOH to BOH.

The Meeting Room of the Future will be Collaborative


Workplaces, events spaces and other enterprise settings faced a world of change in 2020 as a result of the COVID-19 pandemic. Now, with a viable vaccine already in distribution, meeting professionals are looking ahead to a future where in-person gatherings will once again happen on a wider scale.

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UK Government plans spring ‘test events’ at football stadiums and music venues in England

Event Industry News

Major events with large crowds at football stadiums and smaller scale functions at live music venues in England are set to be piloted in the spring ahead of the planned widespread relaxation of coronavirus restrictions in June.

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How to Design an Effective Communication Strategy for Your Next Online Event


From influencers and invitations to teasers and tutorials, a well-defined and effective communication strategy is vital to the success of any virtual event. Event Planning

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